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BrightTALK vs Highfive: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightTALK vs. Highfive is based on a specific set of business needs and context. The comparison uses 3683 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and Highfive

BrightTALK, Highfive, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

Highfive focuses on Collaboration with Video, Conference Call Management with Offline, Helpdesk Management with Phone Calls, Sales Call Management with Phone Calls, etc.

"With the added bonus of organic leads, our channel is growing significantly without having to do any extra work. " - Bethany Fagan

"Realistically people are usually joining video conferencing calls remotely, from the airport, from their cell phones, so we want to make sure that everyone can actively participate no matter where they’re calling from. Highfive lets us do that. " - DAVE ENGBERG

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than Highfive for

Software Failure Risk

  • low

logo Highfive

Focus area

Highfive is better than BrightTALK for

Software Failure Risk

  • low

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Conferencing tool to improve business communications and collaboration

Age

2002

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

77

40

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management




helpdesk management



communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management




workflow management



conference call management


call transcription


meeting management




sales call management

call transcription

meeting management


contact list management


license management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Improve internal communications

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve efficiency

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Grow market share

  • Establish thought leadership

  • Scale best practices

  • Launch new products

  • See 9 more

Top Channels

Channels Used

  • offline

  • video

  • events

  • trade shows

  • phone calls

  • mass media

  • television

  • chat

  • on premises

  • Skype

  • mobile

  • e-mail

  • website

  • mobile app

  • promotions

  • omnichannel

  • channel partners

  • social media

  • Slack

  • user generated content

  • blogs

  • text SMS

  • point of sale

  • Twitter

  • See 21 more
  • offline

  • video

  • events

  • trade shows

  • phone calls

  • mass media

  • television

  • chat

  • on premises

  • Skype

  • mobile

  • e-mail

  • website

  • mobile app

  • promotions

  • omnichannel

  • channel partners

  • social media

  • Slack

  • user generated content

  • blogs

  • text SMS

  • point of sale

  • Twitter

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting