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CleverTap vs OpenBack: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of CleverTap vs. OpenBack is based on a specific set of business needs and context. The comparison uses 9889 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CleverTap and OpenBack

CleverTap, OpenBack, MoEngage, Leanplum, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CleverTap covers Customer Engagement with Mobile, Campaign Management with Mobile, Training & Onboarding, Segmentation And Targeting with Mobile, etc.

OpenBack focuses on Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

"I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. " - Natalia Garcia Ocampo

"OpenBack has truly transformed our retention strategy. Their smart notifications allow us to quickly analyze and optimize every campaign with ease. " - Matthew Hofacker

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CleverTap

Focus area

CleverTap is better than OpenBack for

Software Failure Risk

  • low

logo OpenBack

Focus area

OpenBack is better than CleverTap for

Software Failure Risk

  • low

About

Mobile Marketing Platform helping the app marketers to retain user engagement

Mobile Engagement Platform to balance the engagement with user experience

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

92

26

Total Goals
(we found evidences for)

5

8

Top Processes

Evidences indicate better relative satisfaction


engagement management


campaign analytics

campaign monitoring


training & onboarding


segmentation and targeting


personalized marketing


lifetime value management


communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

identify target customers

create engagement based loyalty


business development


competitive intelligence






social media management

social media analytics

scheduling post to social media

engaging on social media





customer case management



content management

searching for content

content publishing


products & pricelist management




rating and review management


helpdesk management


courses & assessment

create learning path


workflow management


referral management


sales review & feedback


lead qualification

lead qualification: technographic

lead qualification: demographic



sales document management

proposal & quote management


customer feedback management

measuring customer satisfaction


promotion management


conversion management


touchpoint management


channel management





discount management


generation of new leads




international marketing


social media marketing



database marketing


community building



relationship marketing





Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • See 2 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more
  • mobile

  • mobile app

  • e-mail

  • text SMS

  • social media

  • website

  • offline

  • on premises

  • video

  • phone calls

  • omnichannel

  • games

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting