Falcon.io (now Brandwatch Social Media Management) vs. GraphyStories: Social Media Marketing Solution Comparison 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and GraphyStories as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) is favored by enterprises across various industries for comprehensive social media strategies, rich analytics, and robust support options. In contrast, GraphyStories caters to smaller scale operations with essential content management and social media monitoring services, though with less support infrastructure and fewer defined user segments. For businesses seeking extensive social media engagement solutions, Falcon.io is a preferable choice. For those looking for lighter, focused management tools, GraphyStories offers a simpler alternative.

Falcon.io (now Brandwatch Social Media Management) and GraphyStories: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

4.2

GraphyStories

4.0

Key Activities Supported

Falcon.io excels in comprehensive social media management, enabling powerful communication and engagement strategies crucial for its users. read more →

GraphyStories provides essential tools for communication management and social media monitoring, ideal for smaller scale operations. read more →

Business Goals Facilitated

Falcon.io supports business goals such as enhancing customer relationships and improving digital presence, core needs for growing brands. read more →

GraphyStories is designed to help acquire customers and scale best practices, focusing on improving social and digital footprints. read more →

Core Features

Custom reports and advanced analytics set Falcon.io apart, aiding decision-making with comprehensive data insights. read more →

GraphyStories offers fundamental features like data import and export, supporting straightforward data handling needs. read more →

Vendor Support Preferences

Falcon.io provides extensive 24/7 support along with options for phone, email, and chat support, catering to diverse customer support needs. read more →

GraphyStories offers 24/7 support, reflecting its focus on constant availability despite a smaller range of methods. read more →

User Segments and Industries

Falcon.io is used widely by enterprises in marketing, education, and internet industries, indicating its broad applicability. read more →

GraphyStories lacks defined user segments, indicating its utilization might be more niche or developing. read more →

Operational Alignment

Falcon.io integrates seamlessly into large-scale operations, supporting complex workflows primarily for big enterprises. read more →

GraphyStories aligns with simpler operational workflows, suitable for small to medium-sized business needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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No Data

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Migration Risk

low

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No Data

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and GraphyStories

How does Falcon.io (now Brandwatch Social Media Management) and GraphyStories facilitate Social Media Management?

Falconio Now Brandwatch Social Media Management focuses on managing social media engagement, publishing, content management, and reporting. Graphystories specializes in content discovery and social media monitoring. Both tools monitor social media performance but Falconio Now Brandwatch Social Media Management also offers scheduling and analytics features. Graphystories excels in identifying trending topics and influential content across various platforms.

"...Falcon is user friendly and works across teams for social media management, including if you manage many platforms at once...." Peer review by User

"...GraphyStories is a Content Discovery and Social Media monitoring tool for Publishers, Brands and Agencies...." Peer review

How does Falcon.io (now Brandwatch Social Media Management) and GraphyStories address your Communication Management Challenges?

Falconio Now Brandwatch Social Media Management assists in publishing content for various campaigns and provides tools for scheduling, editing, and analytics. Graphystories, on the other hand, focuses on content discovery and social media monitoring by curating trends and analyzing performance across multiple platforms. Both tools help manage communication, but Falconio Now Brandwatch Social Media Management offers broader functionalities, including social media listening and customer data management.

"...Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages...." Peer review by Lainey Graham, Content Marketing Coordinator, Grace Management Group

"...GraphyStories is a Content Discovery and Social Media monitoring tool for Publishers, Brands and Agencies...." Peer review

How can Falcon.io (now Brandwatch Social Media Management) and GraphyStories optimize your Engagement Management Workflow?

Falconio Now Brandwatch Social Media Management and Graphystories both offer tools for engagement management, focusing on creating engaging content for audiences. Falconio Now Brandwatch Social Media Management provides extensive features, including social listening, analytics, and customer data management, allowing users to analyze and track engagement metrics. Graphystories, on the other hand, emphasizes content curation and optimization for engagement, filtering content by various criteria to identify engaging stories.

"...Falcon provides a good multi-agent workflow for social monitoring and engagement...." Peer review by Bret N., Consumer Services

"...Curate the most Engaging Stories. ..." GraphyStories - Social Media Monitoring and Content Discovery Tool

What benefits does Falcon.io (now Brandwatch Social Media Management) and GraphyStories offer for Content Management?

Falconio Now Brandwatch Social Media Management and Graphystories both help with content creation and management. Falconio Now Brandwatch Social Media Management focuses on scheduling, planning, and tracking content across multiple platforms. Graphystories emphasizes data-driven content marketing strategies and measuring engagement across social media platforms. Falconio Now Brandwatch Social Media Management allows content creation directly within the platform, while Graphystories relies on external sources to create richer content.

"...It is then very easy for each social media manager (for each market) to access the content, localise and publish the content to multiple channels...." Peer review by Katie C., Internet

"...For each single piece of content that is published, the tool requests the Facebook, Twitter, Pinterest and LinkedIn platforms to collect in real time the total number of likes, shares, comments & reactions...." GraphyStories - Social Media Monitoring and Content Discovery Tool

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Collaboration?

Alternatives

4.11 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Loomly Social media content management

4.19 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Social Animal

4.18 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. GraphyStories: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and GraphyStories as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and GraphyStories: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison