Keela vs. Kindful: CRM Solution Comparison 2025

Overview: Keela and Kindful as CRM Category solutions.

Keela and Kindful are both CRM solutions, but they cater to slightly different needs and industries. Keela excels in engagement and communication management, making it popular among large enterprises and non-profit organizations. Its standout features are custom reporting and data import capabilities. On the other hand, Kindful focuses more on helpdesk management and has strong data export and custom reporting features, which attract a broad range of customer segments, including large enterprises and educational institutions. The choice between them depends on the specific needs regarding engagement versus helpdesk management.

Keela and Kindful: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Keela supports engagement and communication management, focusing on following up and sending communications efficiently. read more →

Kindful facilitates helpdesk and engagement management, enhancing overall communication strategies. read more →

Business Goals

Keela aims to increase sales and revenue while also improving internal communications and customer relationships. read more →

Kindful helps in acquiring customers and improving digital presence, with a focus on launching new products. read more →

Core Features

Keela's standout features include custom reports and ease of migration, vital for data-driven decision making. read more →

Kindful shines with its strong integration capabilities and extensive custom reporting. read more →

Vendor Support

Keela offers comprehensive 24/7 support and emphasizes training and onboarding. read more →

Kindful also provides 24/7 support with a significant focus on extensive training and onboarding. read more →

Segments and Industries

Keela is predominantly used by large enterprises and non-profit organizations. read more →

Kindful attracts a wide range of segments, particularly within large enterprises and education sectors. read more →

Operational Alignment

Keela fits well into the workflows of large-scale operations, especially those requiring robust data handling. read more →

Kindful is suited for diverse operations with a particular strength in data integration and customer acquisition. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Keela and Kindful

What Are the key features of Keela and Kindful for Engagement Management?

Keela and Kindful both help manage donor engagement. Keela helps organizations track donor interactions, providing a central dashboard for viewing tasks, follow-ups, and team discussions. Kindful focuses on automating follow-up tasks for various communication methods. Keela allows for more customization, with features like customizable tags and dashboards, while Kindful emphasizes user-friendliness and ease of use. However, the limitations of both tools involve some clunky aspects related to follow-up procedures.

"...We like the ability to manage contacts and interaction for donors and other program participants along with project management...." Peer review by BevVan P., Executive Director

"...We use it for all engagement, not just donor engagement, so people with minimal database background use it, and have had minimal issues...." Peer review by Chris W, Director of Development

How can Keela and Kindful enhance your Communication Management process?

Keela and Kindful both allow users to send mass emails and manage contacts. Keela offers features for managing donations, while Kindful focuses on centralizing communication and client management. Keela integrates with Quickbooks, whereas Kindful integrates with Emma for email marketing. Both tools have limitations in email tracking capabilities.

"...Helps easily track our new contacts, calculate donations and send emails...." Peer review by Jane M., Executive Director, Non-Profit Organization Management

"...Before Kindful our donor database did not integrate with our Emma marketing account, but now it does allowing us to send target messages to our different stakeholders...." Peer review by Jennie S., Non-Profit Organization Management

How can Keela and Kindful optimize your Helpdesk Management Workflow?

Keela and Kindful both provide help desk support for users. Keela offers support through email and online resources, while Kindful offers support through email, phone, and online resources. Keela users report that the platform can be difficult to navigate, while Kindful users report a positive experience with the platform's ease of use. Both systems have limitations, with Keela lacking phone support and Kindful sometimes requiring users to dig for information.

"...We are proud supporters of Keela, and have worked closely with their team on a number of initiatives designed to help and support NPOs throughout Canada. ..." Why You Should Go To The Capacity Conference 2019

"...It is user-friendly and their help desk is always available for fast and customized responses...." Peer review by Shaelina Holmes, Director of Development and Marketing, Harvest House

Why is Keela and Kindful the best choice for Campaign Management?

Keela and Kindful both assist in managing donor relationships and campaigns. Keela allows organizations to manage projects, send emails, and track donations in one platform. Kindful focuses on donor management and reporting, enabling organizations to track campaign progress and generate insights. However, Kindful lacks features for robust event and program management.

"...Keela s reporting tool allows the Backpack Buddies team to monitor their campaign progress in real time and make the necessary adjustments. ..." Case Study Backpack Buddies

"...I like that we can create different fund campaigns to keep track of how successful each is against previous years, and also that we can gain additional insights into our actual donors...." Peer review by User