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Compare Meltwater Consumer Intelligence vs Hubspot Marketing Hub

Comparison Summary

For Meltwater Consumer Intelligence vs Hubspot Marketing Hub comparison, Our AI algorithm looked at 21003 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Meltwater Consumer Intelligence and Hubspot Marketing Hub to solve their respective business needs.

Pros and cons of Meltwater Consumer Intelligence and Hubspot Marketing Hub

Meltwater Consumer Intelligence is more suited to businesses that require Social Media Management with Social Media and Engagement Management with Social Media where as Hubspot Marketing Hub is focused towards Social Media Management with Social Media and Communication Management with E-Mail .

Both Meltwater Consumer Intelligence and Hubspot Marketing Hub are Social Media Marketing software, peers recommend Meltwater Consumer Intelligence for social media management where as Hubspot Marketing Hub is more known for inbound marketing and content publishing .

logo Meltwater Consumer Intelligence

Focus area

Meltwater Consumer Intelligence is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Meltwater Consumer Intelligence for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Marketing Software for Small Businesses. Inbound Marketing.

Age

2006

Financials

IPO

Business Need

Total Processes
(we found evidences for)

57

119

Total Goals
(we found evidences for)

11

17

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management


sales review & feedback


touchpoint management



performance management




loyalty management

customise loyalty program


lead qualification



international marketing


segmentation and targeting


workflow management




creating contact list



contact list management

creating contact list





account management



knowledge management



personalized marketing




trade show marketing


outbound marketing


business development



database marketing


promotion management



discount management


relationship management


channel management






create learning path


courses & assessment

create learning path



pipeline management


lifetime value management



community marketing


community building


revenue cycle management


follower management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting