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Meltwater consumer insights vs Tailwind: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater consumer insights vs. Tailwind is based on a specific set of business needs and context. The comparison uses 4451 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater consumer insights and Tailwind

Meltwater consumer insights, Tailwind, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater consumer insights covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Tailwind focuses on Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

"Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. " - Colin T Baughman

"I’m the type of person where I like to batch every thing. I feel like that’s the best use of my energy. So, the ability to get so much done and get so far ahead, to me, that was the best selling point. " - Nadalie Bardo

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater consumer insights

Focus area

Meltwater consumer insights is better than Tailwind for

Software Failure Risk

  • medium

logo Tailwind

Focus area

Tailwind is better than Meltwater consumer insights for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Tailwind: Pinterest & Instagram Scheduler, Analytics & Marketing Tool

Age

2012

Financials

SEED

Business Need

Total Processes
(we found evidences for)

57

77

Total Goals
(we found evidences for)

11

11

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management





workflow management


referral management


follower management





lifetime value management


billing and invoice management





Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • social media

  • Pinterest

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • promotions

  • website

  • Facebook

  • Twitter

  • phone calls

  • video

  • Facebook page

  • mobile

  • games

  • mobile app

  • chat

  • LinkedIn

  • offline

  • on premises

  • Facebook at work

  • newsletter

  • print media

  • magazine

  • See 21 more
  • social media

  • Pinterest

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • promotions

  • website

  • Facebook

  • Twitter

  • phone calls

  • video

  • Facebook page

  • mobile

  • games

  • mobile app

  • chat

  • LinkedIn

  • offline

  • on premises

  • Facebook at work

  • newsletter

  • print media

  • magazine

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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high

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Business Setting