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Compare Meltwater Consumer Intelligence vs Tailwind

Comparison Summary

For Meltwater Consumer Intelligence vs Tailwind comparison, Our AI algorithm looked at 4451 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Meltwater Consumer Intelligence and Tailwind to solve their respective business needs.

Pros and cons of Meltwater Consumer Intelligence and Tailwind

Meltwater Consumer Intelligence is more suited to businesses that require Social Media Management with Social Media and Engagement Management with Social Media where as Tailwind is focused towards Social Media Management with Social Media and Content Management with Social Media .

Both Meltwater Consumer Intelligence and Tailwind are Social Media Marketing software, peers recommend Meltwater Consumer Intelligence for communication management and social media analytics where as Tailwind is more known for content sharing and content management .

logo Meltwater Consumer Intelligence

Focus area

Meltwater Consumer Intelligence is better than Tailwind for

Software Failure Risk

  • medium

logo Tailwind

Focus area

Tailwind is better than Meltwater Consumer Intelligence for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Tailwind: Pinterest & Instagram Scheduler, Analytics & Marketing Tool

Age

2012

Financials

SEED

Business Need

Total Processes
(we found evidences for)

57

77

Total Goals
(we found evidences for)

11

11

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management





workflow management


referral management


follower management





lifetime value management


billing and invoice management





Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • social media

  • Pinterest

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • promotions

  • website

  • Facebook

  • Twitter

  • phone calls

  • video

  • Facebook page

  • mobile

  • games

  • mobile app

  • chat

  • LinkedIn

  • offline

  • on premises

  • Facebook at work

  • newsletter

  • print media

  • magazine

  • See 21 more
  • social media

  • Pinterest

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • promotions

  • website

  • Facebook

  • Twitter

  • phone calls

  • video

  • Facebook page

  • mobile

  • games

  • mobile app

  • chat

  • LinkedIn

  • offline

  • on premises

  • Facebook at work

  • newsletter

  • print media

  • magazine

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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high

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Business Setting