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Compare Nielsen Attribution vs Adjust

Comparison Summary

For Nielsen Attribution vs Adjust comparison, Our AI algorithm looked at 1927 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Nielsen Attribution and Adjust to solve their respective business needs.

Pros and cons of Nielsen Attribution and Adjust

Nielsen Attribution is more suited to businesses that require Channel Marketing and Media Planning where as Adjust is focused towards Engagement Management with Mobile and Advertisement with Mobile .

logo Nielsen Attribution

Focus area

Software Failure Risk

  • medium

logo Adjust

Focus area

Adjust is better than Nielsen Attribution for

Software Failure Risk

  • low

About

Nielsen VisualIQ Multi-Touch Attribution

The Mobile Measurement Company | Adjust

Age

2012

Financials

IPO

SERIES E

Business Need

Total Processes
(we found evidences for)

13

62

Total Goals
(we found evidences for)

1

15

Top Processes

Evidences indicate better relative satisfaction







communication management

sending & publishing communications


campaign management


training & onboarding


engaging and following up


engagement management

engaging and following up


competitive intelligence


conversion management


social media analytics


engaging on social media


monitoring social media


scheduling post to social media


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media


helpdesk management




identify target customers


loyalty management

identify target customers



generation of new leads


lifetime value management


segmentation and targeting


performance management


workflow management


influencer marketing


rating and review management




sales document management


products & pricelist management


referral management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting