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OpenBack vs Scanova: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of OpenBack vs. Scanova is based on a specific set of business needs and context. The comparison uses 680 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OpenBack and Scanova

OpenBack, Scanova, Upland Localytics, Airship, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OpenBack covers Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

Scanova focuses on Campaign Management with Print Media, Engagement Management with Print Media, Content Management with Video, Customer Feedback Management with Promotions, etc.

"After talking to many platforms and building push ourselves, we chose OpenBack. given reliability matters a lot for us & our millions of users – since launch, we have been blown away by the increase in engagement and what we are now able to do to g...ive our users the right updates at a good moment. " - Mr. Rick Evans

"Scanova has helped FastClose to create an innovated marketing campaign. We designed a post card with the stamp being the barcode from Scanova. When scanned, this linked to a demo of our software. It worked really well and we are very happy with the ...result and Scanova’s technology. " - Nick Gomersall

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OpenBack

Focus area

OpenBack is better than Scanova for

Software Failure Risk

  • low

logo Scanova

Focus area

Software Failure Risk

  • medium

About

Mobile Engagement Platform to balance the engagement with user experience

Scanova | Easy-to-Use QR Code Solutions

Financials

SEED

Business Need

Total Processes
(we found evidences for)

26

20

Total Goals
(we found evidences for)

8

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign analytics

campaign monitoring




social media management

engaging on social media

scheduling post to social media


generation of new leads


customer feedback management



content management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • See 1 more

Top Channels

Channels Used

  • print media

  • promotions

  • website

  • social media

  • video

  • mobile

  • out of home

  • brochure

  • coupons

  • offline

  • point of sale

  • on premises

  • newspaper

  • mobile app

  • magazine

  • user generated content

  • blogs

  • See 14 more
  • print media

  • promotions

  • website

  • social media

  • video

  • mobile

  • out of home

  • brochure

  • coupons

  • offline

  • point of sale

  • on premises

  • newspaper

  • mobile app

  • magazine

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting