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OpenBack vs Upland Mobile Messaging: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of OpenBack vs. Upland Mobile Messaging is based on a specific set of business needs and context. The comparison uses 790 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OpenBack and Upland Mobile Messaging

OpenBack, Upland Mobile Messaging, Upland Localytics, Airship, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OpenBack covers Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

Upland Mobile Messaging focuses on Engagement Management with Text SMS, Helpdesk Management, Customer Feedback Management, Viral Marketing with Social Media, etc.

"OpenBack is a great tool to improve and personalize the communication with our users. Many triggers are available for sending smart messages for several use cases. This is a great feature that they keep improving and expanding. " - Arthur Padilha

"Young people today live off their mobile devices. Truth wants to invite them into any given issue, and a text offers everybody the opportunity to get involved. " - Dio Favatas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OpenBack

Focus area

Software Failure Risk

  • low

logo Upland Mobile Messaging

Focus area

Software Failure Risk

  • medium

About

Mobile Engagement Platform to balance the engagement with user experience

Mobile Messaging Software built to drive engagement.

Age

2010

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

26

19

Total Goals
(we found evidences for)

8

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign analytics




social media management

engaging on social media

scheduling post to social media


helpdesk management


customer feedback management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more
  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Improve ROI

  • See 2 more

Top Channels

Channels Used

  • text SMS

  • e-mail

  • mobile

  • social media

  • promotions

  • offline

  • point of sale

  • causes and charity

  • See 5 more
  • text SMS

  • e-mail

  • mobile

  • social media

  • promotions

  • offline

  • point of sale

  • causes and charity

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting