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Optimizely Data Platform vs Ascent360: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Optimizely Data Platform low Failure Risk for Ascent360 low
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Comparison Summary

This comparison report of Optimizely Data Platform vs. Ascent360 is based on a specific set of business needs and context. The comparison uses 1797 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Data Platform and Ascent360

Optimizely Data Platform, Ascent360, Blueshift, Lytics CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.

Ascent360 focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

"Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk. " - Chelsea Jarvis

"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

logo Ascent360

Focus area

Software Failure Risk

  • low

About

CDP assisting growing brands with relevance across the entire customer journey

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

56

43

Total Goals
(we found evidences for)

16

12

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (51)

Read Reviews (20)

engaging and following up

Read Reviews (30)

Read Reviews (18)

lifetime value management

Read Reviews (39)

Read Reviews (11)

campaign management

Read Reviews (36)

Read Reviews (20)

campaign analytics

Read Reviews (5)

Read Reviews (0)

segmentation and targeting

Read Reviews (22)

Read Reviews (2)

loyalty management

Read Reviews (20)

Read Reviews (13)

customise loyalty program

Read Reviews (8)

Read Reviews (6)

identify target customers

Read Reviews (7)

Read Reviews (1)

helpdesk management

Read Reviews (18)

Read Reviews (1)

personalized marketing

Read Reviews (12)

Read Reviews (2)

contact list management

Read Reviews (11)

Read Reviews (2)

customer feedback management

Read Reviews (10)

Read Reviews (1)

measuring customer satisfaction

Read Reviews (8)

Read Reviews (0)

communication management

Read Reviews (8)

Read Reviews (18)

sending & publishing communications

Read Reviews (6)

Read Reviews (16)

rating and review management

Read Reviews (6)

Read Reviews (0)

training & onboarding

Read Reviews (6)

Read Reviews (1)

content management

Read Reviews (4)

Read Reviews (0)

workflow management

Read Reviews (4)

Read Reviews (0)

lead qualification

Read Reviews (4)

Read Reviews (1)

lead qualification: demographic

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (3)

Read Reviews (1)

relationship management

Read Reviews (3)

Read Reviews (1)

competitive intelligence

Read Reviews (3)

Read Reviews (0)

social media management

Read Reviews (3)

Read Reviews (0)

social media analytics

Read Reviews (2)

Read Reviews (0)

community building

Read Reviews (0)

Read Reviews (6)

channel management

Read Reviews (0)

Read Reviews (3)

customer case management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting