Comparison Summary
This comparison report of Oracle Eloqua vs. Marigold Engage is based on a specific set of business needs and context. The comparison uses 9237 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and Marigold Engage
Oracle Eloqua, Marigold Engage, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
Marigold Engage focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.
"With our marketing team working exclusively in Oracle Eloqua, we have visibility into all communications, audience segments, send frequency, and volume. This allows us to make data-driven decisions about our marketing campaigns as well as enhance th...e experience of our financial advisors and their customers. " - Eric Hansen
"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subsc...ribers' preferences easy! " - Kajal Patel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Oracle | Integrated Cloud Applications and Platform Services
Create more meaningful relationships with every interaction
Age
1977
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
113
69
Total Goals
(we found evidences for)
18
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Scale best practices
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Improve ROI
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Improve brand engagement
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Enter new markets internationally or locally
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Grow market share
-
Improve internal communications
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Launch new products
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Improve stakeholder relations
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Build brand awareness
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Increase average basket value
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Reduce bounce
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Improve efficiency
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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newsletter
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promotions
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text SMS
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offline
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point of sale
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user generated content
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blogs
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phone calls
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social media
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display advertisement
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mobile app
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on premises
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coupons
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omnichannel
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Twitter
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Facebook
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games
- See 17 more
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e-mail
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mobile
-
website
-
newsletter
-
promotions
-
text SMS
-
offline
-
point of sale
-
user generated content
-
blogs
-
phone calls
-
social media
-
display advertisement
-
mobile app
-
on premises
-
coupons
-
omnichannel
-
Twitter
-
Facebook
-
games
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
