Overview: Outbrain and Addthis as Content Marketing Category solutions.

Outbrain and Addthis offer insights into the content marketing ecosystem through their unique strengths. Outbrain excels in diverse capabilities such as advertisement and content management, catering predominantly to larger enterprises and industries like marketing and pharmaceuticals. Addthis focuses more on social media and digital engagement opportunities, simplifying content sharing and management for smaller businesses in tech industries. Outbrain is suitable for complex needs and brand building, while Addthis supports businesses aiming to enhance online presence with ease.

Outbrain and Addthis: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain supports advertisement, content management, and communication management, catering to robust marketing tasks like engagement and social media management. read more →

Addthis offers social media management, scheduling, and content sharing, focusing on simplifying online engagement and monitoring communications. read more →

Business Goals

Outbrain helps users acquire customers, build brand awareness, and increase sales, aligning with strategic objectives to enhance brand presence and revenues. read more →

Addthis supports acquiring customers and improving digital presence, aiming to enhance social visibility and customer relationships in the digital landscape. read more →

Core Features

Outbrain features custom reports, data integration, and analytics, designed to provide comprehensive insights and ease of data handling. read more →

Addthis includes analytics, ease of migration, and custom reports, offering manageable data insights and simplified transitions. read more →

Vendor Support

Outbrain offers 24/7 support, chat, email, and phone assistance, reflecting its commitment to accessible help for complex platform use. read more →

Addthis provides 24/7 support with email and phone, catering to users requiring prompt assistance and straightforward support options. read more →

Segments and Industries

Outbrain is favored by enterprises in marketing, pharmaceuticals, and retail, showing its strength in addressing large-scale demands. read more →

Addthis serves computer software and IT services mostly, appealing to smaller enterprises aiming for efficient social media management. read more →

Operational Alignment

Outbrain integrates into large-scale operations with a focus on market expansion and strategic advertising. read more →

Addthis fits into the workflows of tech-focused businesses, offering streamlined solutions for digital and social media needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and Addthis

What solutions does Outbrain and Addthis provide for Advertisement?

Outbrain and Addthis are both platforms for advertising. Outbrain offers native advertising, which appears as relevant content on websites, while Addthis utilizes a network of partners to deliver ads. Outbrain focuses on reaching large audiences through organic distribution, while Addthis prioritizes targeted advertising based on user data. However, both platforms have limitations, such as difficulties in optimizing campaigns and controlling budget allocation.

"...Rather than customary presentation advertisements, these give significant substance to site guests and can help direct traffic your direction...." Peer review by Spencer P, Social Media Marketing Specialist

"...The reach and affordability of Facebook advertising makes it an attractive option for paid content promotion...." The definitive guide to content promotion

How does Outbrain and Addthis facilitate Social Media Management?

Outbrain focuses on promoting content through sponsored social media posts and search results. Outbrain allows marketers to track social shares and engagement, including post-click engagement, and analyze the effectiveness of their campaigns. AddThis assists with adding and tracking social sharing buttons on websites. AddThis offers a simple and affordable plugin that allows users to add social sharing features to their website and track the results of their social engagement. However, neither tool provides the ability to create a click-to-tweet feature directly within the tool with customized verbiage.

"...In order to use Outbrain to expand your reporting, it will be necessary to include your brand's name in the articles in which it will be published on social media accounts...." Peer review by Milly D, Marketing Staff

"...We're easily able to add social sharing elements to our web pages to encourage our audience to share...." Peer review by JT O, Executive Director, Non-Profit Organization Management

Why is Outbrain and Addthis the best choice for Content Management?

Outbrain helps content marketers reach new audiences and optimize content for conversions. Outbrain allows marketers to edit content before publishing and provides support for creating optimized content. AddThis focuses on social media sharing and helps websites increase content engagement. AddThis offers easy-to-implement sharing buttons and a variety of social media support.

"...Getting more analytics from advertising, promoting our blog content...." Peer review by Ciara O., Publishing

"...It is making sharing of my content of my blog easily...." Peer review by Dhaval S., Hospital & Health Care

How efficiently Does Outbrain and Addthis manage your Communication Management?

Outbrain focuses on connecting marketers and publishers with consumers through content discovery, while AddThis emphasizes tools for social sharing and website growth. Outbrain drives traffic to articles through its network of publishers, whereas AddThis enables publishers to track social sharing and engagement. Outbrain faces limitations in granular reporting and niche publisher targeting, while AddThis lacks widespread widget adoption across publishers.

"...Outbrain generally provides the material we publish for our brand categories to an audience in an effective way...." Peer review by Elisa T, Advertising Specialist, Marketing and Advertising

"...On This is a very high and acknowledged free plugin I can recommend to you as a blogspot blogger as with the blogger adds on from addthis.com you can promote a webpage to reach to your visitors using blogger addthis, you can get people to easily share your blog post on any social media and generate more traffic...." Advanced Search Techniques In SEO For Bloggers - Blogspot - All in one SEO basics pack For Bloggers/Blogspot - Complete Blogspot SEO Tutorial, Tips and Tricks

How efficiently Does Outbrain and Addthis manage your Engagement Management?

Outbrain and Addthis both aim to increase engagement on websites. Outbrain focuses on driving traffic to content and enhancing engagement with that content. Addthis focuses on promoting social sharing and using audience segmentation to personalize the website experience. The comments highlight a limitation of both tools: both rely on tracking user data.

"...Outbrain has helped The Meth Project drive efficient traffic to our educational website, where teens then stay and engage with the depth of interactive content available...." Peer review by Courtney Hunter, The Meth Project, The Meth Project