Outbrain and Addthis, An In-Depth Comparison 2024

Comparison Summary

Outbrain: Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Addthis: AddThis offers share buttons, targeting tools, and content recommendations to boost engagement. More likes, shares, and followers are encouraged, promoting return visits.

Outbrain and Addthis: Customer Satisfaction Data

Most deployed common Use Cases for Outbrain and Addthis

Why is Outbrain and Addthis the best choice for Advertisement?

Outbrain and Addthis are both platforms for advertising. Outbrain offers native advertising, which appears as relevant content on websites, while Addthis utilizes a network of partners to deliver ads. Outbrain focuses on reaching large audiences through organic distribution, while Addthis prioritizes targeted advertising based on user data. However, both platforms have limitations, such as difficulties in optimizing campaigns and controlling budget allocation.

"...We use Outbrain to distribute content pieces on our blog onto advertising channels for increased impressions and exposure...." Peer review by Employee in Marketing

"...The reach and affordability of Facebook advertising makes it an attractive option for paid content promotion...." The definitive guide to content promotion

What Are the key features of Outbrain and Addthis for Social Media Management?

Outbrain focuses on promoting content through sponsored social media posts and search results. Outbrain allows marketers to track social shares and engagement, including post-click engagement, and analyze the effectiveness of their campaigns. AddThis assists with adding and tracking social sharing buttons on websites. AddThis offers a simple and affordable plugin that allows users to add social sharing features to their website and track the results of their social engagement. However, neither tool provides the ability to create a click-to-tweet feature directly within the tool with customized verbiage.

"...In order to use Outbrain to expand your reporting, it will be necessary to include your brand's name in the articles in which it will be published on social media accounts...." Peer review by Milly D, Marketing Staff

"...Having a useful floating social sharing tool and follow button on all of my pages...." Peer review by Érick C, Marketing Analyst

How does Outbrain and Addthis facilitate Content Management?

Outbrain helps content marketers reach new audiences and optimize content for conversions. Outbrain allows marketers to edit content before publishing and provides support for creating optimized content. AddThis focuses on social media sharing and helps websites increase content engagement. AddThis offers easy-to-implement sharing buttons and a variety of social media support.

"...If you are into content marketing professionally, I'd give it a try for educational purposes if nothing else...." Peer review by Ann S., Internet

"...The easier and nicest way I found to let my visitors share our content and follow our social networks...." Peer review by Érick C, Marketing Analyst

What makes Outbrain and Addthis ideal for Communication Management?

Outbrain focuses on connecting marketers and publishers with consumers through content discovery, while AddThis emphasizes tools for social sharing and website growth. Outbrain drives traffic to articles through its network of publishers, whereas AddThis enables publishers to track social sharing and engagement. Outbrain faces limitations in granular reporting and niche publisher targeting, while AddThis lacks widespread widget adoption across publishers.

"...I can provide additional reach through online news outlets without having to execute a direct publisher paid media buy...." Peer review by Reet Das, Vice President, Global Digital Marketing, Arthur J. Gallagher & Co.

"...On This is a very high and acknowledged free plugin I can recommend to you as a blogspot blogger as with the blogger adds on from addthis.com you can promote a webpage to reach to your visitors using blogger addthis, you can get people to easily share your blog post on any social media and generate more traffic...." Advanced Search Techniques In SEO For Bloggers - Blogspot - All in one SEO basics pack For Bloggers/Blogspot - Complete Blogspot SEO Tutorial, Tips and Tricks

How does Outbrain and Addthis address your Engagement Management Challenges?

Outbrain and Addthis both aim to increase engagement on websites. Outbrain focuses on driving traffic to content and enhancing engagement with that content. Addthis focuses on promoting social sharing and using audience segmentation to personalize the website experience. The comments highlight a limitation of both tools: both rely on tracking user data.

"...We started using Outbrain in my company in attempt to engage some prospective customers to the page, to clarify the breadth of some of our most successful contents, and that s exactly what we got with this tool...." Peer review by Mark L, Marketing Manager, Marketing and Advertising