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Salesforce Sales Cloud Einstein vs Criteo Customer Acquisition: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Sales Cloud Einstein vs. Criteo Customer Acquisition is based on a specific set of business needs and context. The comparison uses 2321 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Sales Cloud Einstein and Criteo Customer Acquisition

Salesforce Sales Cloud Einstein, and Criteo Customer Acquisition belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Sales Cloud Einstein covers Engagement Management with Chat, Forecasting, Communication Management with Social Media, Social Media Marketing with Social Media, etc.

Criteo Customer Acquisition focuses on Advertisement, Engagement Management, Lifetime Value Management, Communication Management with Mobile, etc.

"We implemented a new Return to Work offering for our clients including self-assessments, virtual consultation, contact tracing, and employee engagement tools. We're glad we have an innovative partner like Salesforce that helps us develop clinical of...ferings in a matter of days! " - SAMPATH NARAYANAN

"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. " - Michael O’Brien

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Sales Cloud Einstein

Focus area

Software Failure Risk

  • medium

logo Criteo Customer Acquisition

Focus area

Criteo Customer Acquisition is better than Salesforce Sales Cloud Einstein for

Software Failure Risk

  • low

About

Analyses CRM data to learn what separates deals won from deals lost, highlights top leads and next steps to close increasing sales and customer engagement.

New Customer acquisition using Machine learning to identify from existing contacts based on shopping patterns, browsing journeys, and individual interests — maximizing sales and customer engagement.

Age

1999

2005

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

47

57

Total Goals
(we found evidences for)

9

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


customer feedback management

measuring customer satisfaction


social media marketing



generation of new leads


social media management


products & pricelist management




contact list management


rating and review management


business development


content management


campaign management


conversion management



sales document management

proposal & quote management





lifetime value management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program




segmentation and targeting



competitive intelligence


promotion management


touchpoint management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 6 more
  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Increase average basket value

  • Improve stakeholder relations

  • Grow market share

  • Launch new products

  • Improve consistency

  • See 13 more

Top Channels

Channels Used

  • mobile

  • website

  • video

  • mobile app

  • offline

  • promotions

  • user generated content

  • point of sale

  • display advertisement

  • social media

  • omnichannel

  • blogs

  • games

  • coupons

  • mass media

  • television

  • review sites

  • eBay

  • mobile ads

  • channel partners

  • Facebook

  • e-mail

  • newsletter

  • See 20 more
  • mobile

  • website

  • video

  • mobile app

  • offline

  • promotions

  • user generated content

  • point of sale

  • display advertisement

  • social media

  • omnichannel

  • blogs

  • games

  • coupons

  • mass media

  • television

  • review sites

  • eBay

  • mobile ads

  • channel partners

  • Facebook

  • e-mail

  • newsletter

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting