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SAP Emarsys Customer Engagement vs RD Station: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Emarsys Customer Engagement low Failure Risk for RD Station medium
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Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. RD Station is based on a specific set of business needs and context. The comparison uses 2189 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and RD Station

SAP Emarsys Customer Engagement, RD Station, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

RD Station focuses on Digital Marketing, Generation Of New Leads with Website, Inbound Marketing, Social Media Management with Social Media, etc.

"Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right ...message at the right time via the right channel is paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers. " - Catriona Woodward

"645% increased their sales using RD Station as marketing Automation platform. " - Tatiana Pimenta

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than RD Station for

Software Failure Risk

  • low

logo RD Station

Focus area

RD Station is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

About

Personalized omnichannel experiences that the customers deserve

A Complete Marketing Automation Platform to Build a Real Growth Machine

Age

2000

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

66

48

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (195)

Read Reviews (12)

engaging and following up

Read Reviews (112)

Read Reviews (12)

loyalty management

Read Reviews (35)

Read Reviews (0)

customise loyalty program

Read Reviews (11)

Read Reviews (0)

identify target customers

Read Reviews (4)

Read Reviews (0)

communication management

Read Reviews (32)

Read Reviews (25)

sending & publishing communications

Read Reviews (28)

Read Reviews (19)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (4)

digital marketing

Read Reviews (25)

Read Reviews (33)

campaign management

Read Reviews (17)

Read Reviews (3)

social media management

Read Reviews (16)

Read Reviews (28)

social media analytics

Read Reviews (6)

Read Reviews (0)

engaging on social media

Read Reviews (2)

Read Reviews (13)

scheduling post to social media

Read Reviews (0)

Read Reviews (8)

segmentation and targeting

Read Reviews (15)

Read Reviews (0)

personalized marketing

Read Reviews (13)

Read Reviews (0)

helpdesk management

Read Reviews (12)

Read Reviews (8)

lifetime value management

Read Reviews (11)

Read Reviews (0)

workflow management

Read Reviews (8)

Read Reviews (2)

training & onboarding

Read Reviews (7)

Read Reviews (2)

content management

Read Reviews (6)

Read Reviews (4)

sales document management

Read Reviews (5)

Read Reviews (2)

contract management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (1)

social media marketing

Read Reviews (5)

Read Reviews (18)

customer feedback management

Read Reviews (4)

Read Reviews (0)

contact list management

Read Reviews (4)

Read Reviews (3)

creating contact list

Read Reviews (2)

Read Reviews (2)

influencer marketing

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (2)

Read Reviews (1)

international marketing

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (33)

products & pricelist management

Read Reviews (1)

Read Reviews (4)

lead qualification

Read Reviews (1)

Read Reviews (4)

lead qualification: behavioural

Read Reviews (1)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve efficiency

  • Improve internal communications

  • Improve ROI

  • See 6 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • LinkedIn

  • Facebook

  • Twitter

  • phone calls

  • mobile

  • mobile app

  • video

  • user generated content

  • blogs

  • See 9 more

  • website

  • social media

  • e-mail

  • LinkedIn

  • Facebook

  • Twitter

  • phone calls

  • mobile

  • mobile app

  • video

  • user generated content

  • blogs

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting