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Compare SAP Marketing Cloud vs Marigold Engage

Comparison Summary

For SAP Marketing Cloud vs Marigold Engage comparison, Our AI algorithm looked at 4651 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using SAP Marketing Cloud and Marigold Engage to solve their respective business needs.

Pros and cons of SAP Marketing Cloud and Marigold Engage

SAP Marketing Cloud is more suited to businesses that require Customer Engagement and Customer Communication Management with E-Mail where as Marigold Engage is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Marigold Engage for

Software Failure Risk

  • low

logo Marigold Engage

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Create more meaningful relationships with every interaction

Age

1972

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

69

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


business development


conversion management



competitive intelligence


helpdesk management




sales call management


advocacy management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting