Segment Customer Data Infrastructure and Reflektion, An In-Depth Comparison 2024

"...I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing...." Peer review by Emily Weiss, Founder, Glossier

"...The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor...." Peer review from Reflektion

"...In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually...." Peer review by Ruben U., Information Technology and Services

"...Has massively impacted our reporting and analytics data, as well as ensuring as much data as possible is available in all platforms...." Peer review by Andrew B, Business Coach and Head Strategist, Professional Training & Coaching

"...Similarly, a recent Forbes article outlining the findings of a survey by Segment argues that personalization can drive impulse purchases, minimize returns, increase brand loyalty and ultimately increase revenue. ..." Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox

"...Personalization is now table stakes for marketers because it drives customer loyalty, which is why according to research from a Harris Poll survey sponsored by RedPoint Global, 37 percent of consumers will stop doing business with a brand that fails to offer a personalized experience...." A Personalized Customer Experience Delivers Loyalty

"...We built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code and see the impact of it all with visual analytics and executive reports...." Peer review

"...We provide an interactive, visual analytics dashboard through which you can monitor, analyze and optimize your personalization strategies...." Customer Engagement Platform

"...By combining the power of personalization with complex product catalogs and B2B rules, B2B businesses can tailor the shopping experience to the buyer s purchase intent based on contract-pricing and product availability. ..." Engage in Real-Time with Reflektion