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Selligent Marketing Cloud vs Hitwise: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Selligent Marketing Cloud vs. Hitwise is based on a specific set of business needs and context. The comparison uses 1761 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Selligent Marketing Cloud and Hitwise

Selligent Marketing Cloud, Cordial Platform, Oracle Responsys, etc., belong to a category of solutions that help Marketing Automation, whereas Hitwise belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Selligent Marketing Cloud covers Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.

Hitwise focuses on Engagement Management, Digital Marketing, Campaign Management with E-Mail, Competitive Intelligence, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Selligent Marketing Cloud

Focus area

Selligent Marketing Cloud is better than Hitwise for

Software Failure Risk

  • low

logo Hitwise

Focus area

Software Failure Risk

  • medium

About

Marketing Automation to engage customers across all critical channels.

Hitwise | Help companies track, defend, and grow their online market share of the consumer’s online journey

Age

1988

Financials

M&A

SERIES B

Business Need

Total Processes
(we found evidences for)

58

40

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics


competitive intelligence


workflow management


communication management

sending & publishing communications


personalized marketing


segmentation and targeting


social media management

social media analytics



generation of new leads


loyalty management

identify target customers


relationship marketing


international marketing



content management

content publishing


touchpoint management


channel management



conversion management


training & onboarding




relationship management


lead qualification

lead qualification: technographic



lifetime value management



customer feedback management

measuring customer satisfaction


knowledge management


social media marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve ROI

  • Build brand awareness

  • Improve visibility

  • Increase sales & revenue

  • Establish thought leadership

  • See 8 more

Top Channels

Channels Used

  • social media

  • mobile

  • offline

  • e-mail

  • omnichannel

  • website

  • user generated content

  • blogs

  • display advertisement

  • mobile app

  • mass media

  • television

  • Instagram

  • phone calls

  • newsletter

  • point of sale

  • See 13 more
  • social media

  • mobile

  • offline

  • e-mail

  • omnichannel

  • website

  • user generated content

  • blogs

  • display advertisement

  • mobile app

  • mass media

  • television

  • Instagram

  • phone calls

  • newsletter

  • point of sale

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting