Overview: Sprinklr Core and Amplifr as Social Media Marketing Category solutions.

When comparing Sprinklr Core and Amplifr, it's clear that Sprinklr Core offers a comprehensive suite for enterprises with significant emphasis on analytics and integration, while Amplifr caters more effectively to companies with specific needs in social media scheduling and post management. From segmentation to support and core capabilities, Sprinklr Core fits broader enterprises seeking in-depth analytics, whereas Amplifr is tailored towards simpler, yet effective social strategies focusing on social media management.

Sprinklr Core and Amplifr: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprinklr Core enhances social media management, engagement management, and communication management, aligning with operational needs for comprehensive social strategies. read more →

Amplifr focuses on social media account management and post scheduling, meeting users' needs for effective social presence management. read more →

Business Goals

Sprinklr Core supports goals like improving ROI, acquiring customers, and building brand awareness, aligning with strategies for extensive brand development. read more →

Amplifr aims at customer acquisition and increasing revenue, focusing on direct and measurable business outcomes. read more →

Core Features

Sprinklr Core offers standout features such as custom reports and advanced analytics, catering to businesses needing detailed insights into social metrics. read more →

Amplifr provides custom reports and data export, suitable for businesses wanting straightforward social content analytics. read more →

Vendor Support

Sprinklr Core provides robust support with 24/7 availability, catering to enterprises that require constant technical assistance. read more →

Amplifr offers 24/7 support, catering to businesses that prefer a single, reliable source of assistance. read more →

Segments and Industries

Sprinklr Core serves a range of segments, prominently in marketing and advertising, catering to varied industries requiring expansive social media solutions. read more →

Amplifr is used by enterprises in sectors like education and automotive, fitting industries aiming for streamlined social media management. read more →

Operational Alignment

Sprinklr Core integrates smoothly into large-scale operations, providing solutions tailored for complex and expansive social environments. read more →

Amplifr aligns with businesses looking for simplified social operation, offering scalability in post scheduling and management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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24/7 Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprinklr Core and Amplifr

What benefits does Sprinklr Core and Amplifr offer for Social Media Management?

Sprinklr Core and Amplifr both manage social media posts. Sprinklr Core is a comprehensive platform that offers a wider range of features, including social listening, reporting, and analytics. Amplifr focuses on scheduling posts and managing multiple social media accounts. Amplifr is faster to use and has a wider range of social media platform integrations. However, Sprinklr Core has more robust tagging capabilities and offers a greater level of customization. A limitation of both tools is that users may need to use separate platforms for ad management.

"...It has benefited product development by bringing them closer to the customer through direct social media engagement and exported reports...." Peer review by Alison J. Herzog, MBA, Sr. Marketing Manager, Digital Marketing, FamilySearch

"...Social Media Scheduling and Analytics platform for businesses, digital agencies, media companies, and professionals...." Peer review from Amplifr

Why is Sprinklr Core and Amplifr the best choice for Engagement Management?

Sprinklr Core focuses on analyzing social media engagement and providing insights into audience behavior. Amplifr emphasizes scheduling posts across multiple platforms and providing detailed performance statistics for all connected accounts. Sprinklr Core offers more comprehensive social listening features. Amplifr focuses on maximizing post reach and engagement rate through automated scheduling and performance tracking.

"...The engagement tool is wonderful because you can set up custom form fields to better understand who your audience is, what pain points they have, and how you were able to assist them via social...." Peer review by User in Financial Services, Financial Services

"...Amplifr calculates which posts have gained more user engagement and attract more users to your site by connecting to your Google Analytics account and grabbing data goals...." 13 Facebook Analytics Tools to Check Out in 2019

What solutions does Sprinklr Core and Amplifr provide for Communication Management?

Sprinklr Core and Amplifr are similar in their ability to publish content to multiple social media channels and schedule posts. Sprinklr Core provides more advanced features for social media listening and analytics, allowing users to monitor competition, track audience engagement, and measure sentiment. Amplifr excels at simplifying the scheduling process, making it easy to post across different platforms. A limitation of both tools is the need to use mobile devices to publish on Instagram.

"...Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories...." Peer review by Anonymous Reviewer, Real Estate

"...Saves time when I need to plan and publish content to social media. ...." Peer review by Hannah S., Content Editor, Marketing and Advertising

How can Sprinklr Core and Amplifr optimize your Advertisement Workflow?

Sprinklr Core and Amplifr are both social media management tools that can be used for advertising. Sprinklr Core offers a wider range of features, including analytics, advertising, moderation, listening, and community management. Amplifr focuses primarily on analytics and scheduling for Facebook, Instagram, Twitter, and YouTube. Amplifr is designed for a broader audience, including solopreneurs, influencers, and small businesses. Sprinklr Core is primarily used by large brands and agencies.

"...We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand...." Testimonial by Donna Queza, Global Paid Social Media Lead, Sonos

"...Digital / advertising agencies 5...." Peer review from Amplifr

Why is Sprinklr Core and Amplifr the best choice for Content Management?

Sprinklr Core and Amplifr both enable users to schedule and manage content across multiple social media platforms. Sprinklr Core offers robust features for content curation and analysis, allowing users to identify top-performing content. Amplifr simplifies content management by allowing users to group accounts into projects and schedule content for multiple platforms. However, both platforms have limitations as Sprinklr Core's interface can be difficult to navigate, and Amplifr's auto-posting feature was promised but not delivered.

"...Sprinklr is used for complete social media management - from content, to listening, to reporting...." Peer review by Ashley Nix, Social Media Specialist, Beazer Homes

"...Social Media Publication and Analytics for content managers, companies, agencies and e-commerces...." Peer review

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News

Latest Sprinklr Core News

Sprinklr Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm - Business Wire

Sprinklr was named a leader in the Q4 2024 Social Suites Report by an independent research firm.

10/12/2024 - source

Sprinklr Core vs. Amplifr: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprinklr Core and Amplifr as Social Media Marketing Category solutions.

Sprinklr Core and Amplifr: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison