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ZoomInfo vs Owler: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ZoomInfo vs. Owler is based on a specific set of business needs and context. The comparison uses 9827 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ZoomInfo and Owler

ZoomInfo, Owler, Clearbit Enrichment, Linkedin Sales Navigator, etc., belong to a category of solutions that help Sales Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ZoomInfo covers Generation Of New Leads, Lead Qualification, Account Management with User Generated Content, Contact List Management, etc.

Owler focuses on Merger And Acquisition with Video, Competitive Intelligence with User Generated Content, Social Media Management with User Generated Content, Generation Of New Leads, etc.

"With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. " - Josh Penzias

"Owler Pro is like Google alerts on steroids. It’s an invaluable resource for me to keep my pipeline filled with quality opportunities and stay informed on what’s going on with them. " - John Barrows

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ZoomInfo

Focus area

ZoomInfo is better than Owler for

Software Failure Risk

  • low

logo Owler

Focus area

Software Failure Risk

  • medium

About

ZoomInfo: B2B Contact Database | Company Information Database

A community-based competitive insights platform used to outsmart the competition and gather insights

Age

2000

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

112

42

Total Goals
(we found evidences for)

17

7

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


lead qualification: technographic

lead qualification: demographic

lead qualification: firmographic

lead qualification: behavioural



contact list management

creating contact list

enriching contact list


engagement management

engaging and following up

engaging with scheduling & cadence


business development




campaign management


training & onboarding


loyalty management

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


sales document management

contract management

proposal & quote management


workflow management


content management

content publishing

searching for content


social media management

engaging on social media

scheduling post to social media

social media analytics

managing social media account


competitive intelligence



database marketing


trade show marketing





outbound marketing


conversion management






talk track creation


segmentation and targeting


personalized marketing







influencer marketing


customer feedback management

measuring net promoter score




sales call management

meeting management


merger and acquisition


products & pricelist management







renewal management



relationship management


pipeline management


conference call management



rating and review management



international marketing




opportunity management


knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve navigation

  • Improve brand engagement

  • Reduce bounce

  • Improve internal communications

  • See 14 more
  • Acquire customers

  • Launch new products

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Improve digital and social presence

  • Improve internal communications

  • See 4 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • social media

  • video

  • e-mail

  • website

  • promotions

  • phone calls

  • coupons

  • display advertisement

  • LinkedIn

  • offline

  • on premises

  • See 10 more
  • user generated content

  • blogs

  • social media

  • video

  • e-mail

  • website

  • promotions

  • phone calls

  • coupons

  • display advertisement

  • LinkedIn

  • offline

  • on premises

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting