AdAdapted Overview

AdAdapted is a mobile advertising platform tailored for Consumer Packaged Goods (CPG) brands, focusing on enhancing product visibility and driving sales. The platform integrates seamlessly into mobile environments, enabling brands to influence consumer shopping lists and boost product placement in retail carts. A standout feature is its ability to deliver a $4.60 incremental Return on Ad Spend (iROAS), showcasing its effectiveness in generating tangible sales results. AdAdapted's shoppable media expertise ensures that advertisements not only reach consumers but also convert into actionable sales, making it a strategic choice for CPG brands aiming to increase market penetration and revenue.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using AdAdapted.

Other use cases:

  • Digital Marketing
  • Media Planning
  • Market Research
  • Segmentation And Targeting
  • Trade Show Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdAdapted.

Other priorities:

  • Improve Brand Engagement
  • Increase Average Basket Value
  • Grow Market Share
  • Build Brand Awareness
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AdAdapted Use-Cases and Business Priorities: Customer Satisfaction Data

AdAdapted works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...AdAdapted platform automates the native advertising model for advertisers that want to reach mobile app users...." Peer review

AdAdapted is a mobile ad platform that helps CPG brands get onto shoppers' lists and into retailer carts. Product sales are increased through targeted mobile advertising.

Comprehensive Insights on AdAdapted Use Cases

What solutions does AdAdapted provide for Engaging And Following Up?

How efficiently Does AdAdapted manage your Products & Pricelist Management?

Case Studies

Food & Beverages

CASE STUDY Short’s Brewing

AdAdapted helped Short’s Brewing launch a new product. The platform used one-click add-to technology for CPG brands. Short’s Brewing discovered new hot markets. They increased sales of their new SKU.... The case highlights the use of mobile advertising and grocery list data to drive results.

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Consumer Goods

CASE STUDY Chinet

AdAdapted helped Chinet use add-to-list and Click2Cart solutions. Chinet wanted to improve their CPG advertising and drive more sales. The platform provided one-click add-to technology for grocery li...sts. Chinet saw a 9.1 ROAS from this campaign. The solution made it easier for shoppers to add Chinet products to their carts.

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CASE STUDY eGrowcery

eGrowcery used the Zero-Bounce Add-it solution to improve cart transfer rates. Before, shoppers had to click and log in many times, causing a 30%-40% drop off at each step. The new solution made the ...process easier. This led to higher cart transfer rates, more sales, and better return on ad spend. The case highlights the impact of one-click add-to-cart technology for digital marketing and CPG advertising.

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Food & Beverages

CASE STUDY Campari and Mindshare

AdAdapted helped Campari and Mindshare promote Aperol Spritz during the winter. They used mobile recipe ads with add-to-list technology. The goal was to boost liquor sales in the holiday season. The ...campaign targeted high-traffic times for better results. The solution focused on easy shopping for consumers. The case highlights the use of digital tools to drive sales for CPG brands.

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Consumer Goods

CASE STUDY Hydrant

AdAdapted helped Hydrant increase sales velocity for its electrolyte drink mix. Hydrant wanted to build awareness as it moved from online-only to in-store availability in 2021. The company used AdAda...pted's add-to-list technology to reach shoppers. Hydrant achieved 111% of its digital ad KPIs. The campaign drove more sales and improved product visibility in stores.

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Marketing and Advertising

CASE STUDY The Mars Agency

AdAdapted’s shoppable media solutions helped The Mars Agency drive sales for their CPG clients. The agency needed to boost awareness and conversions for brands. AdAdapted provided a direct path from ...brand exposure to purchase. The Mars Agency worked with AdAdapted to achieve measurable results for CPG brands. The case highlights the value of one-click add-to technology for increasing sales.

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AdAdapted Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for AdAdapted

Top Failure Risks for AdAdapted

AdAdapted News

Product

ADADAPTED LAUNCHES ADD-IT PATHWAYS SOLUTION FOR CPG BRANDS

AdAdapted has launched Add-It Pathways, a new solution designed for CPG brands to drive consumer engagement and product discovery. The platform enables brands to connect with shoppers across multiple digital touchpoints, allowing users to add products directly to retailer carts from ads and content. Add-It Pathways aims to streamline the path to purchase, improve conversion rates, and deliver measurable results for CPG marketers seeking to influence online and in-store sales.

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Product

ADADAPTED LAUNCHES ADD-IT PATHWAYS SOLUTION FOR CPG BRANDS - KXAN Austin

AdAdapted has introduced Add-It Pathways, a new advertising technology for CPG brands. This solution allows marketers to create modular ad units that align with consumer shopping behaviors and brand objectives. It offers multiple call-to-action options, enhancing consumer engagement and conversion by providing a customizable shopping experience. The technology aims to adapt to changing consumer habits and drive brand awareness and conversions.

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Partnership

AdAdapted Continues Strategic Partnership with National Frozen & Refrigerated Foods Association Through 2025 - PR Newswire

AdAdapted will continue its partnership with the National Frozen & Refrigerated Foods Association until 2025.

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Executive

AdAdapted in Ann Arbor Adds Roelle, Streeter to Executive Team - DBusiness

AdAdapted in Ann Arbor has added Roelle and Streeter to its executive team.

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AdAdapted Profile

Company Name

AdAdapted

Company Website

https://www.adadapted.com/

HQ Location

206 E Huron St, Ann Arbor, Michigan 48104, US

Employees

11-50

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Financials

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