Affinity Answers Overview

Affinity Answers focuses on delivering precise audience insights through its extensive data capabilities. The product's strength lies in its ability to target over 60 industry verticals, providing businesses with tailored pre-built personas and custom audiences. This level of specificity supports marketers and advertisers in enriching customer data and activating targeted campaigns. By leveraging Affinity Data, organizations can refine their strategies, ensuring that marketing efforts resonate with the intended audience. This approach not only enhances customer engagement but also drives measurable business outcomes in various sectors.

Use Cases

Customers recommend Engaging And Following Up, Engaging On Social Media, Identify Target Customers, as the business use cases that they have been most satisfied with while using Affinity Answers.

Other use cases:

  • Scheduling Post To Social Media
  • Social Media Marketing
  • Advertisement
  • Content Tracking
  • Media Planning
  • Media Buying
  • Proposal & Quote Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinity Answers.

Other priorities:

  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Grow Market Share
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Affinity Answers Use-Cases and Business Priorities: Customer Satisfaction Data

Affinity Answers works with different mediums / channels such as Social Media. Facebook. Instagram etc.

Affinity Answers provides comprehensive customer intelligence for marketing and advertising. Behavioral intelligence is used to understand and track customers.

Comprehensive Insights on Affinity Answers Use Cases

What solutions does Affinity Answers provide for Engaging And Following Up?

How does Affinity Answers facilitate Identify Target Customers?

Case Studies

Food & Beverages

CASE STUDY Dunkin’

Affinity Answers used its TrueAffinity Social Graph to help Dunkin’ find new users and identify switchers for a new product launch. The tool targeted people with high intent toward both Dunkin’ and i...ts competitors, as well as those open to trying new things. Affinity Answers analyzed social engagement across over 40,000 brands. Dunkin’ saw increased sales and lower cost per acquisition using these targeted audiences.

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Entertainment

CASE STUDY Comedy Central

TrueAffinity Data Graph helped Comedy Central build a media plan using behavioral data from fans and viewers. The network used social engagement data to find new opportunities and understand fans of ...their shows and similar series. The premiere of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years for Comedy Central. Key demographics saw increased viewership, and audience numbers grew throughout the season.

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Food & Beverages

CASE STUDY A soft drink company

Affinity Answers used its TrueAffinity Social Graph to help a soft drink company reach more gamers. The company wanted to grow its share among gamers, who have many different interests and play style...s. Affinity Answers built custom audiences focused on people with high affinities for trending games and consoles. The soft drink company used these segments to target hard-core and mid-core gamers with special messages. This approach matched creative content to each gamer group for better impact.

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Marketing and Advertising

CASE STUDY Affinity Answers

Affinity Answers used Lucid Audience Measurement to compare their audience segments with a top prior-purchase based competitor. They wanted to see if brand-level data or past purchase signals better ...predict future purchase intent. Affinity Answers' segments identified users' future purchase intent 55% better on average than the competitor. This shows their data can help brands reach new, light, and lapsed buyers more effectively.

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Entertainment

CASE STUDY 9/11 Memorial and Museum

Affinity Answers used the True Affinity Social Graph to help the 9/11 Memorial and Museum in New York. The museum faced a big drop in visitors after COVID-19 forced it to close. Affinity Answers buil...t audience segments of people interested in New York tourist sites. This helped target those most likely to visit. The campaign led to a 187% increase in qualified leads, beating all past benchmarks.

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Food & Beverages

CASE STUDY Neutronian

Affinity Answers helped Neutronian analyze food and beverage customers using affinity-based segments. The study matched these segments to purchase data. High-affinity customers spent more money, boug...ht more units, and purchased more often than low-affinity customers. The results show a clear lift in purchase behavior for high-affinity segments. This proves the value of using affinity data for targeting in the food and beverage industry.

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Affinity Answers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Custom Reports

4.34/5 ★

Read Reviews (17)
Analytics

4.27/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Custom Reports

4.34/5 ★

Read Reviews (17)
Analytics

4.27/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Affinity Answers

Top Failure Risks for Affinity Answers

Affinity Answers, LLC News

Partnership

Affinity Answers Joins ExperiansData Marketplace

Affinity Answers has integrated its social data with Experian's Data Marketplace, allowing advertisers to target audiences based on genuine social engagement signals for more effective campaigns.

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Product

Releases: aka-shinu/AffinityAnswers

The GitHub repository "aka-shinu/AffinityAnswers" has released a new version or update. This release likely includes enhancements or new features for the AffinityAnswers software, supporting data-driven marketing or audience insights. Details on version changes or specific improvements are available in the repository's release notes.

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Partnership

Social data meets DOOH: Vistar Media partners with Affinity Answers

Vistar Media partners with Affinity Answers to integrate social data into digital out-of-home (DOOH) advertising, enhancing campaign planning for industries like travel, beauty, and quick-service restaurants by targeting engaged consumers.

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Case Study: Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinityâ„¢ Social graph to activate a pop star’s social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it’s relevance by partnering with a major pop star - Katy Perry. They knew there was an overlap…

The post Case Study:</br> Beauty & Cosmetics appeared first on Affinity Answers.

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Affinity Answers, LLC Profile

Company Name

Affinity Answers, LLC

Company Website

https://www.affinityanswers.com/

HQ Location

8920 Business Park Dr, 250, Austin, TX 78759, US

Social

Linkedin