Affle Consumer Platform Overview
Affle-consumer-platform enhances marketing ROI by driving consumer acquisitions, engagements, and transactions. An end-to-end solution is provided for optimized marketing growth.
Use Cases
Customers recommend Advertisement, Engaging And Following Up, Media Buying, as the business use cases that they have been most satisfied with while using Affle Consumer Platform.
Business Priorities
Improve Brand Engagement and Improve ROI are the most popular business priorities that customers and associates have achieved using Affle Consumer Platform.
Affle Consumer Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Affle Consumer Platform works with different mediums / channels such as Mobile. Offline. Promotions etc.
Peer review evidence (same sources as the product rating summary)
"...We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the Affle Consumer Platform ); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the Vizury Commerce Business and together with the Affle Consumer Platform, the Consumer Platform ) and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users...." Affle strengthens its leadership team appoints Major Sonam Bakshi as Chief Human Resource Officer
"...Recently, Affle International Pte. Ltd., our Singapore based subsidiary, has acquired Shoffr, a Singapore based Online to Offline (O2O) platform that converts online consumer engagement into in-store footfall and transactions...." Affle strengthens its leadership team appoints Major Sonam Bakshi as Chief Human Resource Officer
"...With the power of programmatic ads, social media, owned media, email, SMS and chatbots - all integrated into 1 platform, Vizury Engage360 is a revolution for marketers. ..." Brand & Performance Advertising For Marketers- Engage, Acquire, Transact
Affle Consumer Platform Customer wins, Customer success stories, Case studies
Why is Affle Consumer Platform the best choice for Advertisement?
What benefits does Affle Consumer Platform offer for Engaging And Following Up?
Affle Consumer Platform Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (3) |
| Custom Reports | Read Reviews (2) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (3) |
| Custom Reports | Read Reviews (2) |
Software Failure Risk Guidance
?for Affle Consumer Platform
Top Failure Risks for Affle Consumer Platform
Affle (India) Limited News
Affle's Nikhil Kumar Moves On As Chief Growth & Marketing Officer
Nikhil Kumar, Affle's Chief Growth and Marketing Officer for India & Emerging Markets, has left the company. His departure follows a tenure where he significantly contributed to Affle's growth in CTV, AI-led marketing, and omnichannel advertising. Kumar's leadership was pivotal in expanding Affle's presence in India and international markets.
Nikhil Kumar steps down from Affle after nearly six years
Nikhil Kumar, chief growth officer at mediasmart, part of Affle Group, has stepped down after nearly six years. He played a key role in revenue growth and market expansion. His next career move is undisclosed. Affle and mediasmart have not commented on his departure.
Nikhil Kumar steps down as Chief Growth & Marketing Officer at Affle
Nikhil Kumar has stepped down as Chief Growth & Marketing Officer at Affle after more than five years. His tenure included leading operations at Affle's programmatic advertising platform, mediasmart, and driving growth and market expansion. No successor has been announced.
Affle 3i Bolsters Ad-Tech Prowess With Strategic AdColony Technology ...
Affle 3i Limited has acquired select AdColony technology assets from Digital Turbine, including SDKs and the AdColony brand. This acquisition aims to enhance Affle's AI-powered Consumer Platform, expand its SDK reach, and strengthen its global presence in mobile publisher connections. The move aligns with Affle's 10X growth strategy and aims to deliver superior ROI through its CPCU model.
Affle (India) Limited Profile
Company Name
Company Website
https://affle.com/HQ Location
100 Pasir Panjang Road, #06-07, Singapore, 118518, SG
Employees
101-250
Social
Financials
SERIES B
