CoolTool: Use-Cases, Insights and Reviews | 2025 Cuspera

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create your own set of methodologies

CoolTool Overview

CoolTool harnesses the power of conscious and nonconscious insights to drive business innovation. The platform provides automated solutions that streamline data collection and analysis, offering a comprehensive view of consumer behavior. By utilizing both conscious feedback and nonconscious metrics, such as eye-tracking and emotional analytics, businesses can uncover deeper insights into customer preferences and decision-making processes. This dual approach enables companies to refine their visual marketing strategies effectively while ensuring compliance with GDPR and CCPA regulations. CoolTool’s capabilities empower businesses to respond swiftly to market trends, enhancing their competitive edge through data-driven decisions.

Use Cases

Customers recommend Advertisement, Market Research, Measuring Customer Satisfaction, as the business use cases that they have been most satisfied with while using CoolTool.

Other use cases:

Engaging And Following Up
White Labeling
Collaboration

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Business Priorities

Enhance Customer Relationships and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using CoolTool.

Other priorities:

Improve Efficiency
Grow Market Share
Improve Digital And Social Presence
Acquire Customers

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CoolTool Use-Cases and Business Priorities: Customer Satisfaction Data

CoolTool works with different mediums / channels such as Website.

CoolTool's features include Feedback Surveys. and CoolTool support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also CoolTool analytics capabilities include Analytics, and Custom Reports.

Reviews

"...CoolTool is the new gen behavioral analytics platform that allows you to create catchy ads, engaging campaigns, strong brand, and effective website...." Peer review from CoolTool

Cooltool provides global behavioral insights that are non-obvious. It utilizes advanced analytics to unveil hidden patterns and trends.

Popular Business Setting

for CoolTool

Top Industries

Research
Education
Food & Beverages

Popular in

Small Business
Mid Market
Enterprise

CoolTool is popular in Research, Education, and Food & Beverages and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on CoolTool Use Cases

How efficiently Does CoolTool manage your Advertisement?

How can CoolTool optimize your Market Research Workflow?

What Are the key features of CoolTool for Measuring Customer Satisfaction?

What makes CoolTool ideal for Engaging And Following Up?

3+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well CoolTool solved their business needs. Cuspera uses 269 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Food & Beverages

CASE STUDY Pepsi

CoolTool used its automated neuromarketing platform to test Pepsi's #PilkandCookies ad campaign. The challenge was to see if the ad could capture attention and boost brand attachment, despite the unu...sual mix of Pepsi and milk. The solution involved emotion measurement, eye tracking, and moment-to-moment feedback. Results showed the ad held attention well, especially with Gen Z, and half of viewers intended to purchase. Disgust at the drink mix turned to delight after celebrity endorsement, improving brand perception as youthful and cool.

Information Technology and Services

CASE STUDY CoolTool

CoolTool used its platform to study trust in Facebook after the Cambridge Analytica scandal. They ran a traditional survey and an implicit test. The survey showed most people use Facebook but trust L...inkedIn more for security. The implicit test found people still see Facebook as safe, despite what they say in surveys. CoolTool’s tools helped reveal the difference between stated opinions and subconscious attitudes.

Consumer Goods

CASE STUDY Dollar Shave Club

CoolTool used its neuromarketing tools to study Dollar Shave Club's Father's Day campaign. The video ad featured real fathers with diverse body types, breaking stereotypes and celebrating imperfectio...ns. Eye-tracking and emotion measurement showed the ad captured attention and evoked strong emotions. The campaign used music and storytelling to connect with viewers. The result was a memorable, inclusive message that resonated with the audience.

Peers used CoolTool for advertisement and market research

CoolTool Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.21/5 ★ Read Reviews (4)
Analytics	3.90/5 ★ Read Reviews (56)
Custom Reports	3.74/5 ★ Read Reviews (36)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.21/5 ★ Read Reviews (4)
Analytics	3.90/5 ★ Read Reviews (56)
Custom Reports	3.74/5 ★ Read Reviews (36)

Software Failure Risk Guidance

for CoolTool

Overall Risk Meter

Low Medium High

Top Failure Risks for CoolTool

CoolTool, Inc. Profile

Company Name

CoolTool, Inc.

Company Website

https://cooltool.com/

HQ Location

1390 Market Street, Suite 200, San Francisco, California 94102, US

Employees

11-50

Social

Financials

PRIVATE