CoolTool Overview

CoolTool harnesses the power of conscious and nonconscious insights to drive business innovation. The platform provides automated solutions that streamline data collection and analysis, offering a comprehensive view of consumer behavior. By utilizing both conscious feedback and nonconscious metrics, such as eye-tracking and emotional analytics, businesses can uncover deeper insights into customer preferences and decision-making processes. This dual approach enables companies to refine their visual marketing strategies effectively while ensuring compliance with GDPR and CCPA regulations. CoolTool’s capabilities empower businesses to respond swiftly to market trends, enhancing their competitive edge through data-driven decisions.

Use Cases

Customers recommend Advertisement, Market Research, Measuring Customer Satisfaction, as the business use cases that they have been most satisfied with while using CoolTool.

Other use cases:

  • Engaging And Following Up
  • White Labeling
  • Collaboration
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using CoolTool.

Other priorities:

  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Acquire Customers
See all business priorities See less business priorities

CoolTool Use-Cases and Business Priorities: Customer Satisfaction Data

CoolTool works with different mediums / channels such as Website.

CoolTool's features include Feedback Surveys. and CoolTool support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also CoolTool analytics capabilities include Analytics, and Custom Reports.

Reviews

"...added service besides standard market research...." Peer review by darren l., director, Research

Peer review evidence (same sources as the product rating summary)

"...More Read more Ad performance Find out how consumers respond to your creative advertising and fulfill your advertising goals...." Online market research solutions
"...In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before...." Peer review by Megan Palmer, Research
"...User Satisfaction Measurement...." Create Awesome User Experience

CoolTool, belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cooltool provides global behavioral insights that are non-obvious. It utilizes advanced analytics to unveil hidden patterns and trends.

Popular Business Setting

for CoolTool

Top Industries

  • Research
  • Education
  • Food & Beverages

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CoolTool is popular in Research, Education, and Food & Beverages and is widely used by Small Business, Mid Market, and Enterprise.

CoolTool Customer wins, Customer success stories, Case studies

How efficiently Does CoolTool manage your Market Research?

What benefits does CoolTool offer for Measuring Customer Satisfaction?

How efficiently Does CoolTool manage your Engaging And Following Up?

11 buyers and buying teams have used Cuspera to assess how well CoolTool solved their Customer Feedback Management needs. Cuspera uses 269 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

Pepsi - Food & Beverages - Very Large

Purchase, USA

CoolTool used its automated neuromarketing tools to test Pepsi's #PilkandCookies ad campaign. The study measured attention, emotion, and moment-to-moment feedback from viewers. Results showed the ad ...captured strong attention, especially among Gen X and TikTok users. Mixing Pepsi with milk caused initial disgust, but celebrity endorsement shifted reactions to delight. The campaign improved brand perception as youthful and cool, with no negative impact from controversial emotions.

Read more →
 

Dollar Shave Club - Consumer Goods - Medium

Los Angeles, USA

CoolTool used neuromarketing research to analyze Dollar Shave Club's Father's Day video ad. The study measured attention and emotional engagement with eye-tracking and facial expression tools. The ad... featured diverse body types and real fathers, breaking stereotypes and boosting inclusivity. Music and storytelling increased emotional impact and brand recall. The campaign created strong viewer engagement and sparked conversations about fatherhood.

Read more →
 

CoolTool - Information Technology And Services - Small

USA

CoolTool used its platform to study trust in Facebook after the Cambridge Analytica scandal. They ran both a traditional survey and an implicit test to compare stated opinions with subconscious attit...udes. Survey results showed people claimed to care about privacy and rated Facebook's security as average. However, the implicit test revealed most respondents still saw Facebook as safe. The study highlights the value of combining explicit and implicit research methods for deeper insights.

Read more →
lightning

Peers used CoolTool for advertisement and market research

CoolTool Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (4)
Analytics

3.90/5 ★

Read Reviews (56)
Custom Reports

3.74/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (4)
Analytics

3.90/5 ★

Read Reviews (56)
Custom Reports

3.74/5 ★

Read Reviews (36)

Software Failure Risk Guidance

?

for CoolTool

Overall Risk Meter

Low Medium High

Top Failure Risks for CoolTool

CoolTool, Inc. Profile

Company Name

CoolTool, Inc.

Company Website

https://cooltool.com/

HQ Location

1390 Market Street, Suite 200, San Francisco, California 94102, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE