DISQO Overview

DISQO's advertising effectiveness measurement platform is a game-changer for marketers looking to grasp the true impact of their campaigns. This platform provides insights into both brand and performance outcomes, cutting across various media and platforms. Imagine understanding your advertising's incremental effects without the usual guesswork. That's what DISQO offers. It's like having a magnifying glass for your media spend, revealing how each element contributes to your overall strategy. For those tired of vague metrics, DISQO delivers clarity, giving marketers the confidence to make informed decisions.

Use Cases

Customers recommend Market Research, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using DISQO.

Other use cases:

  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Content Management
  • Sending & Publishing Communications
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Business Priorities

Grow Market Share and Improve Efficiency are the most popular business priorities that customers and associates have achieved using DISQO.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
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DISQO Use-Cases and Business Priorities: Customer Satisfaction Data

DISQO's features include Feedback Surveys. and DISQO support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also DISQO analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward...." TechBytes with Barbie Koelker, VP Marketing at DISQO
"...We connect every market researcher, marketer and advertiser with real people — powering advanced insights and confident decisions. ..." Disqo
"...Our highly engaged audience is perfectly suited for online methods requiring deep thought...." Market Research

DISQO, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

DISQO's CX Platform links customer feedback with actual behavior through Brand Lift, Outcomes Lift, Market Research, and Surveys. Insights are deepened to connect what customers say and do.

DISQO Customer wins, Customer success stories, Case studies

What Are the key features of DISQO for Market Research?

What solutions does DISQO provide for Engaging And Following Up?

Why is DISQO the best choice for Campaign Management?

 

VITRO and PDi - Marketing And Advertising - Medium

San Diego, USA

DISQO’s Brand Lift solution measured a CTV ad campaign for an energy drink brand, managed by VITRO and PDi. The campaign used AI targeting to reach active adults aged 18-29, focusing on women. The br...and saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. AI-driven strategies and CTV ads helped the brand stand out in a crowded market. DISQO provided actionable insights to optimize ad performance.

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Havas Media Network - Marketing And Advertising - Large

New York, USA

DISQO’s Brand Lift helped Havas Media Network measure the impact of a cross-media campaign for a pharmaceutical client. The goal was to boost RSV awareness and increase vaccination rates among parent...s of infants. Havas used DISQO’s single-source methodology to track ad effectiveness across channels. The campaign saw a significant rise in RSV awareness and vaccine intent. Data-driven insights guided message delivery on trusted platforms, improving public health outcomes.

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A leading global media and entertainment company - Media Production - Very Large

DISQO Brand Lift helped a leading global media and entertainment company measure the impact of premium video ads during a major live sports event. The company wanted to prove that premium video adver...tising drives real brand lift, not just reach, across TV and digital. DISQO Brand Lift provided person-level insights on awareness, consideration, favorability, and purchase intent. The results showed statistically significant lift across the funnel, outperforming industry benchmarks. This validated the value of premium video advertising for brand impact.

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Roblox - Internet - Large

San Mateo, USA

Roblox used the DISQO CX platform to measure how Chipotle’s immersive gaming experience influenced consumer behavior. DISQO’s Outcomes Lift methodology helped Roblox show the impact of time spent in ...Chipotle’s Roblox world on off-platform purchase actions. Roblox leveraged behavioral outcomes data to prove the value of branded experiences and integrations. The case highlights how immersive metaverse campaigns can drive real-world results for brands.

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Experian - Financial Services - Very Large

London, UK

Experian used the DISQO CX platform to collect rapid consumer feedback for product development. The platform let Experian ask 200 times more questions to their audience. This helped Experian make use...r-centered product decisions. DISQO gave Experian more speed, flexibility, and control in their research. The company built a stronger culture of customer-centricity. Insights from DISQO drove investment in Experian’s insights function.

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Top streaming platform - Entertainment - Large

Disqo helped a top streaming platform measure the impact of an OTT ad campaign for a major coffee retailer. The challenge was to show brand lift for a company with nearly 100% awareness. Disqo's solu...tion used behavioral measurement, not just attitudinal data, to track real results. The study proved the campaign was successful, even when traditional metrics suggested otherwise. This approach revealed the true value of OTT advertising.

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DISQO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for DISQO

Top Failure Risks for DISQO

Disqo News

Executive

DISQO Names Terri Walter Chief Marketing Officer

DISQO appoints Terri Walter as Chief Marketing Officer to lead its marketing strategy and brand communications. Walter, with over two decades of experience in ad tech and AI, joins DISQO to enhance its position in full funnel measurement and drive growth. She will report to CEO Armen Adjemian.

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Executive

DISQO Names Terri Walter Chief Marketing Officer

DISQO has appointed Terri Walter as Chief Marketing Officer to lead its marketing strategy and communications. Walter, with over two decades of experience in ad tech and AI, will drive DISQO's brand growth and market positioning. Her expertise aligns with DISQO's focus on AI-driven advertising intelligence and brand measurement.

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Partnership

DISQO & Comcast Strengthen TV Attribution Capabilities

DISQO and Comcast Advertising have formed a strategic partnership to enhance TV attribution capabilities. By integrating DISQO's deterministic attribution technology with Comcast's Outcomes+ platform, the collaboration aims to improve measurement for television and streaming ads. This integration allows advertisers to link ad exposure to business outcomes like brand lift and search volume, aligning TV advertising measurement with digital marketing standards.

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Partnership

DISQO and Comcast Advertising Partner to Deliver Advanced TV ...

DISQO and Comcast Advertising have partnered to enhance TV and streaming attribution through Comcast's Outcomes+ solution. This collaboration integrates DISQO's advanced measurement capabilities, allowing advertisers to gain actionable insights and optimize performance across various media platforms. The partnership aims to provide a comprehensive view of brand and performance outcomes, improving investment decisions for advertisers.

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Disqo Profile

Company Name

Disqo

Company Website

//disqo.com

HQ Location

400 N Brand Blvd 6th floor Glendale, CA 91203

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