DISQO Overview
DISQO's advertising effectiveness measurement platform is a game-changer for marketers looking to grasp the true impact of their campaigns. This platform provides insights into both brand and performance outcomes, cutting across various media and platforms. Imagine understanding your advertising's incremental effects without the usual guesswork. That's what DISQO offers. It's like having a magnifying glass for your media spend, revealing how each element contributes to your overall strategy. For those tired of vague metrics, DISQO delivers clarity, giving marketers the confidence to make informed decisions.
Use Cases
Customers recommend Market Research, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using DISQO.
Business Priorities
Grow Market Share and Improve Efficiency are the most popular business priorities that customers and associates have achieved using DISQO.
DISQO Use-Cases and Business Priorities: Customer Satisfaction Data
DISQO's features include Feedback Surveys. and DISQO support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also DISQO analytics capabilities include Custom Reports, and Analytics.
Peer review evidence (same sources as the product rating summary)
"...To understand the impact that such technology advancements will have on market research, below are highlights from the Q&A session with Isaac Rogers, CEO, 20|20 Research; Kristi Zuhlke, CEO, KnowledgeHound; Steve Mast, President and Chief Innovation Officer, Delvinia. ..." AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem
"...Its solutions unveil walled garden data delivering an unprecedented view of consumer behavior by tracking the shopper journey, actual purchase activity and advertising effectiveness. ..." 2020 Best Tech Startups in Glendale (California)
"...By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions...." TechBytes with Barbie Koelker, VP Marketing at DISQO
DISQO's CX Platform links customer feedback with actual behavior through Brand Lift, Outcomes Lift, Market Research, and Surveys. Insights are deepened to connect what customers say and do.
DISQO Customer wins, Customer success stories, Case studies
What benefits does DISQO offer for Market Research?
How can DISQO optimize your Advertisement Workflow?
Why is DISQO the best choice for Engaging And Following Up?
What makes DISQO ideal for Campaign Management?
DISQO Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Custom Reports | Read Reviews (8) |
| Analytics | Read Reviews (26) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Custom Reports | Read Reviews (8) |
| Analytics | Read Reviews (26) |
Software Failure Risk Guidance
?for DISQO
Top Failure Risks for DISQO
Disqo News
DISQO Names Terri Walter Chief Marketing Officer
DISQO appoints Terri Walter as Chief Marketing Officer to lead its marketing strategy and brand communications. Walter, with over two decades of experience in ad tech and AI, joins DISQO to enhance its position in full funnel measurement and drive growth. She will report to CEO Armen Adjemian.
DISQO Names Terri Walter Chief Marketing Officer
DISQO has appointed Terri Walter as Chief Marketing Officer to lead its marketing strategy and communications. Walter, with over two decades of experience in ad tech and AI, will drive DISQO's brand growth and market positioning. Her expertise aligns with DISQO's focus on AI-driven advertising intelligence and brand measurement.
DISQO & Comcast Strengthen TV Attribution Capabilities
DISQO and Comcast Advertising have formed a strategic partnership to enhance TV attribution capabilities. By integrating DISQO's deterministic attribution technology with Comcast's Outcomes+ platform, the collaboration aims to improve measurement for television and streaming ads. This integration allows advertisers to link ad exposure to business outcomes like brand lift and search volume, aligning TV advertising measurement with digital marketing standards.
DISQO and Comcast Advertising Partner to Deliver Advanced TV ...
DISQO and Comcast Advertising have partnered to enhance TV and streaming attribution through Comcast's Outcomes+ solution. This collaboration integrates DISQO's advanced measurement capabilities, allowing advertisers to gain actionable insights and optimize performance across various media platforms. The partnership aims to provide a comprehensive view of brand and performance outcomes, improving investment decisions for advertisers.
Disqo Profile
Company Name
Disqo
Company Website
//disqo.comHQ Location
400 N Brand Blvd 6th floor Glendale, CA 91203
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