DoubleVerify Overview

DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.

Other use cases:

  • Engaging And Following Up
  • Funnel Analysis
  • Identify Target Customers
  • Ad Retargeting
  • Lead Qualification: Technographic
  • Social Media Analytics
  • Content Management
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Business Priorities

Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve ROI
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DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data

DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.

DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It can be used by advertisers and agencies, publishers and networks, or ad platforms and exchanges (for quality control)...." Peer review

DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.

Popular Business Setting

for DoubleVerify

Top Industries

  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.

DoubleVerify Customer wins, Customer success stories, Case studies

How does DoubleVerify address your Sending & Publishing Communications Challenges?

Why is DoubleVerify the best choice for Campaign Management?

What makes DoubleVerify ideal for Engaging And Following Up?

169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used DoubleVerify for advertisement and sending & publishing communications

DoubleVerify Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for DoubleVerify

Overall Risk Meter

Low Medium High

Top Failure Risks for DoubleVerify

DoubleVerify Inc News

Product

DoubleVerify expands AI brand suitability measurement into Meta's Threads | Mi3

DoubleVerify has expanded its AI-powered brand suitability measurement to Meta's Threads, enhancing transparency and contextual relevance for advertisers. This initiative, supported by DV's Universal Content Intelligence engine, offers independent verification and media quality measurement across Meta platforms. Advertisers can access insights via DV Pinnacle, aiming to maximize campaign impact. Future enhancements include fraud and viewability measurement.

Partnership

DoubleVerify integrates with Microsoft Advertising | Advanced Television

DoubleVerify has expanded its integration with Microsoft Advertising to enhance measurement coverage for Audience ads, offering advertisers improved transparency and efficiency. The integration includes the launch of DV Campaign Automator, which streamlines campaign processes for brands and agencies using Microsoft's AI-powered Audience ads. This collaboration aims to optimize ad performance and provide comprehensive media verification across Microsoft's platforms.

Company

DoubleVerify expands APAC team, launches operations in Malaysia - CRN Asia

DoubleVerify has launched operations in Malaysia as part of its APAC expansion strategy. The company has strengthened its teams across Australia, Hong Kong, India, Indonesia, the Philippines, and Thailand, increasing its regional workforce by 63% since 2023. This expansion aims to provide enhanced technology and support for advertisers in the growing APAC digital ecosystem.

Executive

DoubleVerify Announces Commercial Leadership Team Evolution - Business Wire

DoubleVerify announced changes in its commercial leadership team. Julie Eddleman will step down as Chief Commercial Officer at the end of 2025, transitioning to a Senior Advisor role. Steve Mougis will take over as Chief Commercial Officer, and Gian LaVecchia will become Chief Revenue Officer. Joris Stevens joins as SVP, Global Account Management, marking strategic leadership shifts to drive growth.

DoubleVerify Inc Profile

Company Name

DoubleVerify Inc

Company Website

//doubleverify.com

HQ Location

233 Spring St, New York, US

Employees

101-250

Social

Financials

M&A