DoubleVerify Overview
DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.
Business Priorities
Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.
DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data
DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.
DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.
Reviews
"...DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers...." Peer review by Adrian F, Regional Director of Ad Operations, Europe
Peer review evidence (same sources as the product rating summary)
"...To provide quality control, analytics, visualization and ratings for advertising services, to help increase their levels of brand safety. ..." Brand Safety: The Definitive Guide [2019]
"...Trust is foundational to the lasting partnerships we ve built with global advertisers, as well as the world s leading programmatic and social platforms, and publishers...." DoubleVerify DoubleVerify authenticates the quality of digital media for the world s largest brands ensuring viewable, fraud-free, brand-safe ads.
"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...." Peer review by User
DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.
Popular Business Setting
for DoubleVerify
Top Industries
- Marketing and Advertising
- Insurance
Popular in
- Large Enterprise
- Mid Market
- Small Business
DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.
DoubleVerify Customer wins, Customer success stories, Case studies
What makes DoubleVerify ideal for Advertisement?
What benefits does DoubleVerify offer for Sending & Publishing Communications?
What solutions does DoubleVerify provide for Campaign Management?
How does DoubleVerify facilitate Engaging And Following Up?
169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used DoubleVerify for advertisement and sending & publishing communications
DoubleVerify Competitors
DoubleVerify Features
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- Medium
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
DoubleVerify Integrations
DoubleVerify integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for DoubleVerify
Overall Risk Meter
Top Failure Risks for DoubleVerify
DoubleVerify Inc News
DoubleVerify Launches AI Engine That Can Recommend Campaign Changes.
DoubleVerify has launched DV Neura, an AI engine integrated into its DV Media AdVantage Platform. This engine enhances media verification, content classification, and campaign optimization. It features the DV Neura Insight Agent for conversational AI queries and plans integrations with AI assistants like Google Gemini. The platform aims to maintain advertiser control while expanding AI's role in media quality and ad-buying processes.
DoubleVerify Brings Authentic AdVantage to Meta and TikTok
DoubleVerify has expanded its Authentic AdVantage product to Meta and TikTok, integrating verification, optimization, and measurement into a single offering. This expansion aims to help advertisers improve performance and media quality simultaneously on two major digital ad platforms.
DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI ...
DoubleVerify has expanded its DV Authentic AdVantage solution to Meta and TikTok, integrating AI-powered optimization and independent measurement to enhance media quality and campaign performance. This solution aims to eliminate tradeoffs between cost, quality, and outcomes, offering advertisers improved efficiency and transparency across digital advertising platforms.
DoubleVerify brings AI ad optimization to Meta and TikTok
DoubleVerify expanded its AI-powered DV Authentic AdVantage solution to Meta and TikTok, enhancing media quality and ad performance. The platform integrates pre-bid protection, AI optimization, and independent measurement, resulting in a 98% increase in unique reach and a 59% reduction in brand suitability incidents in TikTok test campaigns.
DoubleVerify Inc Profile
Company Name
DoubleVerify Inc
Company Website
//doubleverify.comHQ Location
233 Spring St, New York, US
Employees
101-250
Social
Financials
M&A
