DoubleVerify Overview
DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.
Business Priorities
Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.
DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data
DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.
DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.
Reviews
"...DoubleVerify's Pinnacle is a step above in terms of reporting functionality and ability to monitor advertising campaign spend across the web...." Peer review by User
Peer review evidence (same sources as the product rating summary)
"...The capability recognises companies offering proprietary solutions that can help Facebook advertisers review content options; and, control where their ads will appear. ..." Digital Marketing News: News That Caught Our Attention This Month
"...In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues...." Black Lives Matter content: Latest in unintended brand safety consequences - Search Engine Land
"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...." Peer review by User
DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.
Popular Business Setting
for DoubleVerify
Top Industries
- Marketing and Advertising
- Insurance
Popular in
- Large Enterprise
- Mid Market
- Small Business
DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.
DoubleVerify Customer wins, Customer success stories, Case studies
Why is DoubleVerify the best choice for Advertisement?
How can DoubleVerify optimize your Sending & Publishing Communications Workflow?
How does DoubleVerify address your Campaign Management Challenges?
How can DoubleVerify enhance your Engaging And Following Up process?
169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used DoubleVerify for advertisement and sending & publishing communications
DoubleVerify Competitors
DoubleVerify Features
- Low
- Medium
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
DoubleVerify Integrations
DoubleVerify integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for DoubleVerify
Overall Risk Meter
Top Failure Risks for DoubleVerify
DoubleVerify Inc News
DoubleVerify Debuts AI Pre-Screen Controls for Meta's Threads Feed ...
DoubleVerify introduces AI-powered pre-screen controls for Meta's Threads feed, enhancing brand safety and ad performance. This new feature allows advertisers to filter content more effectively, ensuring their ads appear alongside suitable content.
LinkedIn expands ad transparency with DoubleVerify measurement
LinkedIn and DoubleVerify have launched global post-bid measurement for the LinkedIn Audience Network, enhancing ad transparency and media quality verification. This collaboration allows advertisers to assess key media quality signals like invalid traffic and viewability, improving media effectiveness. DoubleVerify also provides pre-bid avoidance controls, further supporting advertisers in making informed decisions.
DoubleVerify (DV) Launches AI-Powered Pre-Screen Content Controls on ...
DoubleVerify launched AI-powered pre-screen content controls on Metas Threads feed to enhance brand protection for advertisers. This new feature allows brands to avoid unsuitable content before impressions are transacted, using DoubleVerify's Universal Content Intelligence engine. The AI-driven solution automatically updates protection settings hourly, ensuring continuous brand safety.
DoubleVerify expands measurement capabilities to LinkedIn Audience ...
DoubleVerify has expanded its measurement capabilities to the LinkedIn Audience Network, allowing advertisers to measure media quality signals such as invalid traffic, viewability, and brand suitability. This integration enhances transparency and performance for advertisers, providing independent verification and insights to optimize ad spend. The new capabilities are part of DV's Media AdVantage Platform, which aims to improve campaign effectiveness across LinkedIn's network.
DoubleVerify Inc Profile
Company Name
DoubleVerify Inc
Company Website
//doubleverify.comHQ Location
233 Spring St, New York, US
Employees
101-250
Social
Financials
M&A
