dunnhumby Overview

Dunnhumby helps retailers and brands perfect shopping science through customer data analytics. They specialize in grocery, retail pharmacy, and financial services.

Use Cases

Customers recommend Media Planning, Engagement Management, Measuring Customer Satisfaction, as the business use cases that they have been most satisfied with while using dunnhumby.

Other use cases:

  • Customise Loyalty Program
  • Merchandising
  • Category Management
  • Trade Show Marketing
  • Sending & Publishing Communications
  • Lifetime Value Management
  • Collaboration
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using dunnhumby.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
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dunnhumby Use-Cases and Business Priorities: Customer Satisfaction Data

dunnhumby works with different mediums / channels such as Offline. Point Of Sale. Promotions etc.

dunnhumby's features include Personalization. and dunnhumby support capabilities include 24/7 Support, AI Powered, Email Support, etc. also dunnhumby analytics capabilities include Analytics, and Custom Reports.

Comprehensive Insights on dunnhumby Use Cases

What makes dunnhumby ideal for Media Planning?

Why is dunnhumby the best choice for Engagement Management?

Why is dunnhumby the best choice for Measuring Customer Satisfaction?

Why is dunnhumby the best choice for Customise Loyalty Program?

How can dunnhumby optimize your Merchandising Workflow?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well dunnhumby solved their business needs. Cuspera uses 254 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Food & Beverages

CASE STUDY Samworth Brothers

dunnhumby used customer data science and insights to help Samworth Brothers improve sales in the 'Pies and Savouries' category. The solution focused on optimizing promotions and creating a customer-l...ed rulebook for Tesco. Samworth Brothers identified key products with high uplift potential. The project led to a projected sales uplift of over 1.8% across the category. This case shows strong supplier-retailer collaboration and data-driven promotional planning.

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Retail

CASE STUDY Traditional U.S. grocery retailer

dunnhumby used data science to help a traditional U.S. grocery retailer improve pricing in the Fresh Beef category. The retailer faced challenges with category reviews and lacked actionable insights ...from previous partners. dunnhumby created a detailed workplan and optimized prices. This led to a 35% increase in unit sales and a 10% uplift in sales dollars. The solution focused on price and promotions for sustainable growth.

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Food & Beverages

CASE STUDY Red Bull

dunnhumby used customer data science to help Red Bull improve assortment decisions. Red Bull worked with Checkers in South Africa to better understand customer buying behavior. They optimized the ene...rgy drinks category and shelf plans using data and insights. This led to 21.7% to 31.9% growth in the energy drinks category across three test regions. Customer cross-shopping grew from 30% to 54%. Red Bull and the retailer increased collaboration and engagement.

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Food & Beverages

CASE STUDY Halo Top

Halo Top used dunnhumby media and customer insights to launch in the UK. The campaign aimed to grow awareness and sales for Halo Top and the ice cream category. Halo Top became Tesco’s second-largest... luxury ice cream brand in six months and the UK’s third-largest in a year. The launch campaign generated 17% of total brand sales, delivered 95 million impressions, and reached 18.2 million customers. 66% of engaged customers were new or lapsed in the category, and coupon redemption hit 16%.

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Food & Beverages

CASE STUDY Nestlé

dunnhumby helped Nestlé boost sales of confectionery sharing bags in Tesco stores. The team used customer data analytics and insights to understand shopper behavior. They created a connected media pl...an for a Sky Store on-pack promotion. The campaign reached 5.8 million customers. Nestlé saw an 11% sales uplift by linking insight and media planning at the household level.

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Retail

CASE STUDY Raia Drogasil

Dunnhumby helped Raia Drogasil use customer data to improve category management. The company moved from sales-only analysis to customer-centric decisions. This led to a 4.3% sales uplift in 21 weeks ...in test and rollout stores. Packaging repositioning drove 1.5% sales growth and 2.2% unit growth. Raia Drogasil improved in-store experience and product positioning for shoppers.

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lightning

Peers used dunnhumby for media planning and engagement management

dunnhumby Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (1)
Analytics

4.39/5 ★

Read Reviews (41)
Custom Reports

4.20/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (1)
Analytics

4.39/5 ★

Read Reviews (41)
Custom Reports

4.20/5 ★

Read Reviews (36)

Software Failure Risk Guidance

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for dunnhumby

Overall Risk Meter

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Top Failure Risks for dunnhumby

DunnHumby News

Product

Retail Loyalty Hits a Crossroad as Customer Expectations Outpace Program Evolution ...

Dunnhumby released a study highlighting the evolution of retail loyalty programs amid changing customer expectations. The report, "How to Keep Hold of Your Customers," emphasizes the need for personalization over traditional discounts. Retailers are urged to innovate to maintain customer retention, drawing inspiration from beauty and lifestyle brands. Dunnhumby's insights aim to guide retailers in enhancing loyalty strategies for improved business performance.

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Partnership

dunnhumby and Bridg Reveal Strategic Partnership - Progressive Grocer

dunnhumby and Bridg have formed a strategic partnership to provide retailers and brands with enhanced retail media and loyalty solutions, leveraging dunnhumby's AI customer data science and Bridg's identity resolution and shopper intelligence platform.

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Partnership

dunnhumby and Bridg Forge Strategic Partnership to Enhance Customer Reach, Engagement, and Retail Media Activation for Retailers and Brands

dunnhumby and Bridg have announced a strategic partnership to enhance customer reach, engagement, and retail media activation for retailers and brands. The collaboration combines dunnhumbys AI-driven customer data science with Bridgs identity resolution and shopper intelligence platform, aiming to deliver advanced retail media and loyalty solutions.

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Partnership

Dunnhumby Enhances Retail Media Platform - Progressive Grocer

Dunnhumby is enhancing its retail media platform by partnering with AdTech firm Osmos. This collaboration will integrate Osmos's ad-serving capability to optimize targeting and media spend using predictive AI, benefiting advertisers, retailers, and consumers.

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DunnHumby Profile

Company Name

DunnHumby

Company Website

https://www.dunnhumby.com/

HQ Location

184 Shepherds Bush Road, Brook Green, London W6 7NL, GB

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