Equativ Overview

Equativ's global ad platform integrates advanced technology and data intelligence to enhance advertising strategies. It provides a full-stack solution for publishers, offering tools that unify and simplify ad curation. This platform leverages consumer research to improve user experiences, making it an essential tool for advertisers aiming to boost marketing outcomes. Equativ's capabilities enable smarter ad placements and better results, ensuring that advertisers and publishers can achieve their objectives efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
See all business priorities See less business priorities

Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Comprehensive Insights on Equativ Use Cases

Why is Equativ the best choice for Sending & Publishing Communications?

Case Studies

Marketing and Advertising

CASE STUDY VoteShift

Equativ helped VoteShift run a digital ad campaign for Paul Young in the 2023 Memphis mayoral election. The campaign used semantic targeting and multiple ad formats like CTV, YouTube, and display ads.... The strategy increased Young's name recognition by 12 points. Over 57,000 votes were cast, the highest turnout since 2007, and Young won with 27.62% of the vote. The campaign raised more money than any other candidate and reached voters in every city zip code.

Read more →
Marketing and Advertising

CASE STUDY GroupM

GroupM used Equativ Buyer Connect and Utiq to run a brand awareness campaign for Dr. Oetker during the 2024 Euro Cup. The goal was to increase reach and control ad frequency without wasting impressio...ns. GroupM used Equativ's curation platform and Utiq's first-party identifier for privacy-compliant targeting. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. The cookieless approach also reduced ad waste and delivered a 75% viewability rate, five points above standard.

Read more →
Consumer Electronics

CASE STUDY Razer

Equativ helped Razer launch its Razer Media monetization program through the Razer Cortex app. Razer needed a transparent ad server and programmatic solution to reach gamers with effective advertisin...g. Equativ provided a full-stack platform and customized setup to fit Razer's needs. The partnership improved Razer's direct IO campaign transactions. Razer valued Equativ's consultative approach and experienced team.

Read more →
Marketing and Advertising

CASE STUDY VoteShift

VoteShift used Equativ's digital advertising solutions to support Paul Young's 2023 Memphis mayoral campaign. The challenge was to boost name recognition and reach diverse voters in a crowded field. ...VoteShift ran a four-month media plan using Display, CTV, YouTube, OLV, and Story Ads. Semantic targeting placed ads in relevant, brand-safe spaces. Results included a 12-point increase in name recognition, a 0.09% digital display rate, 99% CTV VTR, 72% YouTube VTR, 65% OLV VTR, and a 1.07% Story Ad CTR, all above industry benchmarks.

Read more →
Internet

CASE STUDY IMVU

IMVU used Equativ's ad server to improve ad targeting and campaign setup. Their old system made targeting hard and campaign setup slow. With Equativ, IMVU created 44 user segments from 900,000 profil...es for better ad targeting. They now use first-party data to reach specific users and run internal campaigns. IMVU spends less time setting up ads and has more control over their inventory.

Read more →
Marketing and Advertising

CASE STUDY Havas and Havas City Nantes

Equativ helped Havas and Havas City Nantes cut campaign emissions by about 25%. They used a carbon emissions calculator to measure and reduce the energy footprint of display and video ad campaigns. D...isplay campaign CO2e dropped by 33%, from 56 kg to 37 kg, and video campaign emissions fell by 17%, from 252 kg to 208 kg. The display campaign achieved a 0.11% click-through rate, and the video campaign reached a 71% view-through rate. This shows that sustainable ad practices can deliver strong marketing results.

Read more →

Equativ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)

Software Failure Risk Guidance

?

for Equativ

Top Failure Risks for Equativ

Equativ SAS News

Product

Equativ Boosts Sustainable Advertising Credentials with Enhanced Green Media Solutions

Equativ integrates GreenPMPs on its Maestro platform, enabling advertisers to reduce carbon emissions in digital campaigns while improving performance.

Read more →
Partnership

Equativ and Titan OS Partner to Revolutionize CTV Advertising With Retail Media Precision

Equativ partners with Titan OS to enhance CTV advertising using retail media data, providing advertisers with consumer insights and expanding retail media campaigns to CTV inventory, reaching 30 million European households.

Read more →
Product

Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ has launched Maestro, an advanced curation platform designed to enhance campaign performance and provide greater control for advertisers, enabling efficient and transparent transactions in the digital advertising ecosystem.

Read more →
Product

Equativ Unveils Maestro by Equativ : Its Most Advanced End - to - End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ has launched Maestro by Equativ, an advanced platform designed to improve campaign performance and provide advertisers with greater control.

Read more →

Equativ SAS Profile

Company Name

Equativ SAS

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A