Equativ Overview

Equativ's global ad platform integrates advanced technology and data intelligence to enhance advertising strategies. It provides a full-stack solution for publishers, offering tools that unify and simplify ad curation. This platform leverages consumer research to improve user experiences, making it an essential tool for advertisers aiming to boost marketing outcomes. Equativ's capabilities enable smarter ad placements and better results, ensuring that advertisers and publishers can achieve their objectives efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
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Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
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Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Peer review evidence (same sources as the product rating summary)

"...Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues...." The Most Powerful Adserving and RTB Platform
"...Online Advertising Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns. ..." The Most Powerful Adserving and RTB Platform
"...No Comments Read More Native Advertising Learn how Smart helps Showheroes manage their ad campaigns and increase monetization for both in-stream video and display ads...." Smart Results and case studies

Equativ, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Equativ Customer wins, Customer success stories, Case studies

How efficiently Does Equativ manage your Sending & Publishing Communications?

 

Renault Group (Dacia) - Automotive - Very Large

Boulogne-Billancourt, France

Equativ helped Renault Group and its agency OMD improve digital ad reach by 25%. They used a privacy-safe, consent-based identifier for cross-publisher frequency control. This reduced duplicated impr...essions and media waste by 20%. The campaign kept guaranteed delivery and improved audience quality. The solution worked without third-party cookies, making it future-proof for automotive advertising.

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Gridmidia - Marketing And Advertising - Small

Brazil

Gridmidia used Equativ to implement the Criteo ID. This helped them show personalized ads without third-party cookies. They saw a 30% monthly increase in revenue. The solution was tailored to their n...eeds. Gridmidia trusted Equativ’s advice and saw record growth.

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Kabrita (Ausnutria) - Food & Beverages - Large

Zwolle, Netherlands

Equativ helped Kabrita, a premium goat milk formula brand, run a digital campaign in the UAE and Saudi Arabia. The campaign aimed to boost brand awareness and engage health-conscious parents. Equativ... used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness rose by 15.5% on average in the region.

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Vibezz - Marketing And Advertising - Small

Sao Paulo, Brazil

Equativ's Showtime rich media format powered Vibezz's digital campaign for A Vida de Chuck in Brazil. The campaign aimed to boost awareness and engagement with interactive ads that let users explore ...movie content. Results included a 66.5% video completion rate, 0.66% click-through rate, and 4.82% engagement rate. Nearly 25% of users interacted for over 18 seconds. The campaign also saved 1.34 tons of CO2, showing a focus on sustainability.

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Allen Media Group - Media Production - Large

Los Angeles, USA

Allen Media Group used Equativ to split ad accounts for The Weather Channel and Local Now. This change stopped brand-safety filters from hurting ad demand on The Weather Channel. As a result, Allen M...edia Group saw 10x revenue growth for Local Now and 2x revenue for The Weather Channel. Fill rates across both properties improved by 6x. The new setup let them control and optimize each property for better ad performance.

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Kabrita (Ausnutria) - Food & Beverages - Large

Heerenveen, Netherlands

Kabrita, a premium goat milk formula brand under Ausnutria, used Equativ to run a digital campaign in the UAE and Saudi Arabia. The campaign aimed to boost brand awareness and engage health-conscious... parents. Equativ used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness increased by 15.5% on average in the region.

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Equativ Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Equativ

Top Failure Risks for Equativ

Equativ SAS News

Product

Chalice AI, Equativ Advance Containerized AI Curation and Activation ...

Chalice AI and Equativ are integrating containerized AI bidding models into Equativ's platform, enhancing real-time impression scoring and bid optimization. This collaboration supports open, interoperable programmatic infrastructure via the IAB Tech Lab’s ARTF framework, allowing advertisers to avoid platform lock-in and optimize media buying outcomes.

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Partnership

Equativ and SofiaPulse Boost Omnichannel Ads

Equativ and SofiaPulse have formed a strategic partnership to enhance omnichannel advertising through AI-powered creative intelligence. This collaboration integrates Equativ's media platform with SofiaPulse's creative infrastructure, enabling marketers to optimize creative processes and personalize messages using audience and contextual signals. The joint platform aims to improve advertising performance by leveraging AI-driven insights.

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Partnership

Equativ and SofiaPulse Partner to Bring Creative Intelligence to ...

Equativ and SofiaPulse have formed a partnership to enhance creative intelligence in media platforms. This collaboration aims to integrate advanced creative solutions, leveraging both companies' technologies to improve advertising effectiveness.

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Product

Equativ Scales Global Retail Media Footprint with U.S. Launch

Equativ has launched its retail media offering in the U.S., expanding its global footprint. This move leverages Equativ's expertise as a High Impact Creative partner within Walmart Connect's marketplace. The platform aims to enhance retailers' and brands' capabilities with high-impact shoppable formats, driving significant growth in the U.S. retail media market. The launch follows Equativ's success in Europe and includes strategic hires to support its U.S. expansion.

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Equativ SAS Profile

Company Name

Equativ SAS

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A