Equativ Overview

Equativ's global ad platform integrates advanced technology and data intelligence to enhance advertising strategies. It provides a full-stack solution for publishers, offering tools that unify and simplify ad curation. This platform leverages consumer research to improve user experiences, making it an essential tool for advertisers aiming to boost marketing outcomes. Equativ's capabilities enable smarter ad placements and better results, ensuring that advertisers and publishers can achieve their objectives efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
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Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
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Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Peer review evidence (same sources as the product rating summary)

"...Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues...." The Most Powerful Adserving and RTB Platform
"...No Comments Read More Demand Partners Over 50% higher CTR than market average on skin and banner formats 13 publishers within a 100% brand-safe environment Amnet is the Dentsu Aegis Network s...." Smart Results and case studies
"...The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools...." The Most Powerful Adserving and RTB Platform

Equativ, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Equativ Customer wins, Customer success stories, Case studies

How does Equativ address your Sending & Publishing Communications Challenges?

Starlight Theatre - Entertainment - Small

Kansas City, USA

Equativ helped Starlight Theatre boost ticket sales with a premium CTV campaign. The campaign used 15- and 30-second video ads to reach local entertainment fans. Starlight Theatre saw a 96% video com...pletion rate and a 4.5x return on ad spend. The cost per acquisition was $54, and the campaign drove 91 direct ticket sales. This shows that upper-funnel CTV ads can lead to strong business results.

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A leading U.S. broadband provider - Telecommunications - Very Large

USA

Equativ’s GreenPMPs helped a top U.S. telco cut ad emissions by 55.8%. The company achieved an 80% video completion rate and delivered 355 million impressions. Media spend efficiency improved with a ...15% lower CPM and 22% lower CPSV. The campaign drove 1,421 conversions while supporting corporate ESG goals. The telco proved that sustainable advertising can boost both performance and cost savings.

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a top US retailer - Retail - Very Large

USA

Equativ helped a top US retailer drive over 472,000 incremental store visits across 12,000 locations. The retailer used geo-personalized creatives to target users based on location and promotions. Th...e campaign reached 6.6 million consumers and delivered 12,000+ unique ad variations. Store visits increased by 48.6%, outperforming competitor benchmarks. The campaign achieved an 88% video completion rate and a 6.23% click-through rate for display ads.

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Renault Group (Dacia) - Automotive - Very Large

Boulogne-Billancourt, France

Equativ helped Renault Group and its agency OMD improve digital ad reach by 25%. They used a privacy-safe, consent-based identifier for cross-publisher frequency control. This reduced duplicated impr...essions and media waste by 20%. The campaign kept guaranteed delivery and improved audience quality. The solution worked without third-party cookies, making it future-proof for automotive advertising.

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Gridmidia - Marketing And Advertising - Small

Brazil

Gridmidia used Equativ to implement the Criteo ID. This helped them show personalized ads without third-party cookies. They saw a 30% monthly increase in revenue. The solution was tailored to their n...eeds. Gridmidia trusted Equativ’s advice and saw record growth.

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Kabrita (Ausnutria) - Food & Beverages - Large

Zwolle, Netherlands

Equativ helped Kabrita, a premium goat milk formula brand, run a digital campaign in the UAE and Saudi Arabia. The campaign aimed to boost brand awareness and engage health-conscious parents. Equativ... used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness rose by 15.5% on average in the region.

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Equativ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Equativ

Top Failure Risks for Equativ

Equativ SAS News

Product

Chalice AI, Equativ Advance Containerized AI Curation and Activation ...

Chalice AI and Equativ are integrating containerized AI bidding models into Equativ's platform, enhancing real-time impression scoring and bid optimization. This collaboration supports open, interoperable programmatic infrastructure via the IAB Tech Lab’s ARTF framework, allowing advertisers to avoid platform lock-in and optimize media buying outcomes.

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Partnership

Equativ and SofiaPulse Boost Omnichannel Ads

Equativ and SofiaPulse have formed a strategic partnership to enhance omnichannel advertising through AI-powered creative intelligence. This collaboration integrates Equativ's media platform with SofiaPulse's creative infrastructure, enabling marketers to optimize creative processes and personalize messages using audience and contextual signals. The joint platform aims to improve advertising performance by leveraging AI-driven insights.

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Partnership

Equativ and SofiaPulse Partner to Bring Creative Intelligence to ...

Equativ and SofiaPulse have formed a partnership to enhance creative intelligence in media platforms. This collaboration aims to integrate advanced creative solutions, leveraging both companies' technologies to improve advertising effectiveness.

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Product

Equativ Scales Global Retail Media Footprint with U.S. Launch

Equativ has launched its retail media offering in the U.S., expanding its global footprint. This move leverages Equativ's expertise as a High Impact Creative partner within Walmart Connect's marketplace. The platform aims to enhance retailers' and brands' capabilities with high-impact shoppable formats, driving significant growth in the U.S. retail media market. The launch follows Equativ's success in Europe and includes strategic hires to support its U.S. expansion.

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Equativ SAS Profile

Company Name

Equativ SAS

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

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Financials

M&A