Guideline Planning software Overview

Guideline Planning Platform empowers brands and agencies to optimize media planning through a unified solution that integrates seamlessly with existing workflows. By offering real-time insights and fostering collaboration, it enables strategic decision-making and enhances control over media strategies. The platform's omnichannel clarity and spending insights help businesses navigate away from the complexities of spreadsheets and disconnected tools. Built for scalability, it adapts to evolving technological needs, ensuring future readiness. This approach not only streamlines planning efforts but also maximizes return on investment by aligning media strategies with business objectives.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Media Planning, as the business use cases that they have been most satisfied with while using Guideline Planning software.

Other use cases:

  • Media Buying
  • Segmentation And Targeting
  • Lead Qualification: Demographic
  • Creative Agency
  • Digital Marketing
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using Guideline Planning software.

Other priorities:

See all business priorities See less business priorities

Guideline Planning software Use-Cases and Business Priorities: Customer Satisfaction Data

Guideline Planning software works with different mediums / channels such as Mass Media.

Reviews

"...The most-trusted source for industry-leading media cost research & analysis, and enterprise level planning & flowcharting software for advertisers & agencies...." Peer review

SQAD offers easy-to-use media planning software and data sets. Advertisers, agencies, and brands can build smarter media plans with these tools.

Popular Business Setting

for Guideline Planning software

Top Industries

  • Media Production
  • Marketing and Advertising

Popular in

  • Mid Market

Guideline Planning software is popular in Media Production, and Marketing And Advertising, and is widely used by Mid Market,

Comprehensive Insights on Guideline Planning software Use Cases

What benefits does Guideline Planning software offer for Social Media Analytics?

Case Studies

Media Production

CASE STUDY A well-known media owner/seller

Guideline's data platform helped a well-known media owner make better investment decisions. The company faced flat or declining revenue and needed to choose between audio streaming and CTV video. Usi...ng Guideline's real-time spend data, they saw CTV offered higher impressions and better CPMs than audio. With this insight, the media owner could have increased revenue by up to 35%. Guideline's solution provided the data needed for smarter media strategy.

Read more →
Media Production

CASE STUDY A high-profile media owner and seller

Guideline's data platform helped a high-profile media owner increase their sell-through rate. The challenge was tough competition in the pay-TV industry. The media owner used Guideline's accurate spe...nd data to see where competitors were spending on ads. This let them focus on their strengths and shift ad spending from rivals. As a result, their sell-through rate rose from 75% to 85%.

Read more →
Media Production

CASE STUDY a well-known media owner

Guideline helped a well-known media owner improve their CTV revenue. The media owner used Guideline’s market insights to see they were below the industry average. With Guideline’s data, they shifted ...their sales focus and increased their CTV share to match the industry benchmark. In the next quarter, they grew their revenue by $3 million. Guideline’s platform gave them the tools and insights to drive growth.

Read more →
Marketing and Advertising

CASE STUDY A well-known mid-size media agency

Guideline's data platform helped a mid-size media agency improve its RFP win rate by 40%. The agency faced challenges with inaccurate benchmarks and weak proposals. By using Guideline's real-time med...ia investment data, the agency built better proposals and offered competitive media cost guarantees. This led to six new clients and a 15% increase in revenue.

Read more →

Guideline Planning software Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

4.31/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

4.31/5 ★

Read Reviews (9)

Software Failure Risk Guidance

?

for Guideline Planning software

Top Failure Risks for Guideline Planning software

Guideline, Inc. Profile

Company Name

Guideline, Inc.

Company Website

https://www.guideline.ai/

HQ Location

303 S. Broadway, Ste. 130, Tarrytown, NY 10591, US

Social

Facebook Linkedin Twitter