Harte Hanks Overview

Harte-Hanks is an award-winning marketing agency specializing in marketing, customer care, fulfillment, and logistics. Services span from purchase to delivery and everything in between.

Use Cases

Customers recommend Engagement Management, International Marketing, Channel Marketing, as the business use cases that they have been most satisfied with while using Harte Hanks.

Other use cases:

  • Advertisement
  • Identify Target Customers
  • Lead Nurturing
  • Direct Marketing
  • Campaign Management
  • Engaging On Social Media
  • Channel Management
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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Harte Hanks.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
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Harte Hanks Use-Cases and Business Priorities: Customer Satisfaction Data

Harte Hanks works with different mediums / channels such as Omnichannel. and Video.

Reviews

"...There are only two major sites that serve our target customers; I don..." Peer review by Niche Internet Retailer, CEO, Niche Internet Retailer

Comprehensive Insights on Harte Hanks Use Cases

Why is Harte Hanks the best choice for Engagement Management?

Why is Harte Hanks the best choice for International Marketing?

Case Studies

Financial Services

CASE STUDY BOK Financial

Harte Hanks helped BOK Financial teach clients how to use home equity for home improvements. Many clients found the lending process confusing and slow. Harte Hanks used simple design and clear copy i...n an email and landing page campaign. The campaign included a comparison chart for HELOC and cash-out refinance. The new email and landing page became the top-performing version. No specific numbers are given.

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Education

CASE STUDY A network of colleges in Texas

Harte Hanks provided an inbound call center solution for a network of colleges in Texas. The colleges faced high call volumes about financial aid, with over 10,000 calls per month and low efficiency.... Harte Hanks trained a dedicated team and promoted a self-service portal. In one year, agents handled over 80,000 calls with 91.2% efficiency. The number of students making multiple calls dropped by 75%, improving service and reducing workload.

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Information Technology and Services

CASE STUDY A large technology company specializing in information technology-related products and services

Harte Hanks used its Data Remediation Program and Data View solution to help a large technology company restore and enrich outdated global sales databases. The company faced challenges with data that... was out of date after years of neglect, making it unusable for go-to-market strategies. Harte Hanks remediated 90% of business location data, achieved 98% of records rated as 'perfect' or 'good,' de-duplicated over 20 million records, and increased data coverage by 15%. Now, 90% of locations are marketable, supporting successful outbound marketing and ongoing global sales efforts.

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Insurance

CASE STUDY A California health insurance provider

Harte Hanks provided outsourced member support for a California health insurance provider. The client struggled to meet federal Medicare support requirements and could not find agents for evening and... weekend shifts. Harte Hanks covered out-of-hours support and maintained service levels above 80%, with an average over 97% since February 2024. The client saw service levels regularly reach 100% during peak times. Harte Hanks also began handling welcome calls for Medicare and Medi-Cal enrollees.

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Information Technology and Services

CASE STUDY B2B tech giant

Harte Hanks used its Marketing as a Service (MaaS) model to help a global B2B tech giant improve marketing operations. The client faced challenges with global marketing, heavy support duties, and lar...ge data volumes. Harte Hanks provided data enhancement, campaign automation, sales support, analytics, and more. The results included a 16% improvement in marketing efficiency, a 19% decrease in headcount and expenses, 30% less duplicate or poor data, and a 4.5 out of 5 procurement score.

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Information Technology and Services

CASE STUDY A leading business solutions provider

Harte Hanks delivered strategic account-based marketing (ABM) support for a leading business solutions provider. The client struggled to generate outbound leads and needed to shift from product-focus...ed to solutions-focused messaging. Harte Hanks developed ABM strategies, created tailored assets, and led outbound engagement to drive marketing qualified leads (MQLs). The partnership resulted in stronger ABM campaigns, increased qualified leads, and improved market positioning for the client.

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Harte Hanks Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.44/5 ★

Read Reviews (12)
Custom Reports

4.35/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.44/5 ★

Read Reviews (12)
Custom Reports

4.35/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Harte Hanks

Top Failure Risks for Harte Hanks

Harte Hanks, Inc. News

Executive

Harte Hanks, Inc. Appoints David Fisher as President to Lead Next Phase of Client Innovation and Growth - ACCESS Newswire

Harte Hanks appointed David Fisher as president to drive client innovation and growth. Fisher brings over 25 years of experience in digital transformation, customer engagement, and technology-driven marketing solutions. His leadership will focus on advancing Harte Hanks technology offerings and strengthening its position in customer experience and data-driven marketing services.

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Executive

Former CTO David Fisher Named Harte Hanks President After Successful Transformation Initiative - Stock Titan

Harte Hanks has appointed David Fisher as President to lead the company's next phase of growth and innovation. Fisher, who joined as a strategic development advisor in March 2023, previously served as Chief Transformation Officer. Under his leadership, Harte Hanks launched 'Project Elevate' to focus on EBITDA stability and service innovation.

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Awards

Harte Hanks Honored with DigiKey Partnership Excellence Award - ACCESS Newswire

Harte Hanks received the Digiday Partnership Excellence Award, recognizing its innovative marketing solutions and successful strategic partnerships that drive business results and customer engagement in the marketing services sector.

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Financial

Earnings call: Harte Hanks reports modest Q3 revenue growth - Investing.com

Harte Hanks announces small revenue growth in the third quarter.

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Harte Hanks, Inc. Profile

Company Name

Harte Hanks, Inc.

Company Website

https://www.hartehanks.com

HQ Location

San Antonio, Texas

Employees

5001-10000

Social

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Financials

IPO