HG Audience Overview

HG Insights grows businesses with actionable technology intelligence. Their self-served products optimize every Go-To-Market phase.

Use Cases

Customers recommend Advertisement, Generation Of New Leads, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using HG Audience.

Other use cases:

  • Engaging And Following Up
  • Lead Qualification: Firmographic
  • Identify Target Customers
  • Lead Engagement
  • Segmentation And Targeting
  • Campaign Management
  • Account Management
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using HG Audience.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
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HG Audience Use-Cases and Business Priorities: Customer Satisfaction Data

HG Audience works with different mediums / channels such as Display Advertisement. Social Media. LinkedIn etc.

HG Audience Customer wins, Customer success stories, Case studies

What solutions does HG Audience provide for Generation Of New Leads?

How does HG Audience facilitate Lead Qualification: Technographic?

What Are the key features of HG Audience for Engaging And Following Up?

Thomson Reuters - Information Services - Very Large

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing key external signal...s. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.

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Hyland Software - Computer Software - Large

HG Insights helped Hyland Software improve B2B marketing by providing detailed technographic, firmographic, and competitive intelligence. Hyland used HG Insights to create a unified global ICP and sc...ore accounts for five sales plays. The platform enabled precise account prioritization and better alignment between sales and marketing. Stakeholders saw immediate value from new data, enhancing decision-making. Hyland now uses data-driven strategies for market sizing and account targeting.

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Airbase - Computer Software

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.

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Five9 - Computer Software

HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market and focus on the best-fit prospects. The solution enable...d better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.

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Informatica - Computer Software

HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and marketing opportunities. Their teams use a dashboard w...ith HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.

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NetApp - Information Technology And Services

HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target lists to focus on the best accounts. This helps NetApp manage time and r...esources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.

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HG Audience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.92/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.92/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for HG Audience

Top Failure Risks for HG Audience

HG Insights Inc News

Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

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Awards

HG Insights Featured in MarTech AI-Powered Releases | HG Insights

HG Insights has been recognized by MarTech for its Revenue Growth Agentic Ecosystem, an AI-driven platform that unifies strategy, execution, and real-time activation for B2B organizations. The ecosystem, built on HG Insights' Revenue Growth Intelligence Fabric, includes tools like Market Analyzer Copilot and RevOps AI-Data Studio, enhancing market analysis and sales engagement for measurable revenue growth.

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Product

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

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Product

HG Insights Launches Agentic Ecosystem, Acquires MadKudu | HG Insights

HG Insights has launched the Revenue Growth Agentic Ecosystem, an AI-powered GTM solution, and acquired MadKudu to enhance its capabilities. This ecosystem integrates data from various sources to optimize GTM strategies and execution. It includes Market Analyzer, Sales Copilot, and RevOps AI-Data Studio, aiming to streamline decision-making and drive revenue growth.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B