HG for Marketo: Use-Cases, Insights and Reviews | 2025 Cuspera

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.
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HG Insights Cloud Dynamics helped Azul enrich over 29,000 accounts with detailed firmographic and technographic data. Azul used this data to refine their ideal customer profile and found 1,300 new ac...counts that fit their criteria. The sales team used personalized spend reports to target large accounts and closed a $400,000 contract renewal. The new go-to-market strategy led to more proactive proposals and bigger deals for Azul.
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HG Insights helped Citrix use technology intelligence for better decision-making. Citrix needed a data-driven way to align sales and marketing and find new market opportunities. They launched the Edi...son project, using HG Insights data, AI, and machine learning to guide sales territory planning and account targeting. This led to a 4X increase in conversion rates and improved client targeting. Edison is now used by almost 500 people across EMEA, delivering consistent results.
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HG Insights helps DXC Technology build its sales pipeline with current, detailed data. DXC uses HG Insights for pipeline generation, pricing, and to shorten sales cycles. The data supports both sales... and solutions teams. DXC values the ability to analyze markets from many angles and dig into detailed layers. HG Insights data is seen as more current and reliable than other sources.
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HG Insights helped Equinix target 15,000 accounts for aggressive sales growth. Equinix used IT spend and tech install intelligence to build detailed account strategy plans. These plans gave sales rep...s a clear view of each account’s technology and spending. Equinix could show prospects cost savings and better network performance. Sales teams engaged accounts faster and landed larger deals. The solution enabled more consultative conversations and a bigger footprint in target accounts.
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HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market and focus on the best-fit prospects. The solution enable...d better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.
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