Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
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Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
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Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Comprehensive Insights on Informa TechTarget Data-Driven Display Use Cases

How efficiently Does Informa TechTarget Data-Driven Display manage your Engaging And Following Up?

Case Studies

Information Technology and Services

CASE STUDY Schneider Electric

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

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Information Technology and Services

CASE STUDY SHI

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

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Health, Wellness and Fitness

CASE STUDY ZeOmega

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

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Information Technology and Services

CASE STUDY Digital.ai

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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Informa TechTarget Data-Driven Display Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.

OutSystems

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cloudera Data Platform

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ADP TotalSource

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Product

TechTarget ( TTGT ) Strengthens Marketing Platform with Data Expansion

Informa TechTarget has expanded its proprietary intent data by 41%, enhancing its B2B technology marketing platform. This expansion includes new industries and technology areas, and the introduction of the Informa TechTarget Portal, which integrates with CRM systems to improve sales and marketing efficiency.

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Product

TechTarget Launches SearchCloudApplications . com to Educate IT and Business Professionals on Latest Cloud Application Trends

TechTarget launched SearchCloudApplications.com, a new website aimed at IT and business professionals focusing on cloud application trends. This platform provides resources on SaaS, PaaS, and cloud development, enhancing TechTarget's portfolio of business application sites. It aims to guide professionals in leveraging cloud technologies for improved operational performance.

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M&A

TechTarget Acquires Controlling Interest in Chinese Lead Generation Pioneer

TechTarget has acquired a controlling interest in Beijing-based Keji Wangtuo Information Technology Co. Ltd., expanding its network in the Asia-Pacific region. This acquisition includes 11 Mandarin-language websites that cater to IT buyers in China, enhancing TechTarget's lead-generation and brand-building capabilities. The move aligns with TechTarget's strategy to operate directly in key global markets, supporting integrated campaigns for major advertisers.

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M&A

TechTarget Acquires Three Australia - New Zealand Websites ; Enhances Partnership with Westwick - Farrow Media

TechTarget has acquired three IT-focused websites in Australia and New Zealand from Westwick-Farrow Media, enhancing their partnership. The acquisition expands TechTarget's reach in the Asia-Pacific region, integrating these sites into its platform to offer targeted media options for technology marketers. Westwick-Farrow will continue providing local content and sales representation.

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Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.techtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

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Financials

IPO