Informatica Customer 360 Overview

Informatica Customer 360 enables strategic management, visual exploration, and secure sharing of customer data. It delivers great customer experiences through comprehensive MDM solutions.

Use Cases

Customers recommend Engagement Management, Workflow Management, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Customer 360.

Other use cases:

  • Merger And Acquisition
  • Channel Management
  • Touchpoint Management
  • Cross Selling
  • Communication Management
  • Contact List Management
  • Advertisement
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Informatica Customer 360.

Other priorities:

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Informatica Customer 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Comprehensive Insights on Informatica Customer 360 Use Cases

What benefits does Informatica Customer 360 offer for Engagement Management?

Case Studies

Management Consulting

CASE STUDY KPMG

KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality platforms to the cloud. This helped KPMG master 100% of its d...ata in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.

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Financial Services

CASE STUDY Rodobens

Informatica Intelligent Data Management Cloud helped Rodobens improve customer personalization and operations. Rodobens unified data across five business units and replaced legacy MDM systems. The co...mpany saved over 50% of IT hours in monthly data maintenance. Rodobens achieved 182% of their GMV target in six months after launching new CRM campaigns. Estimated additional annual GMV reached $40 million.

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Apparel & Fashion

CASE STUDY Psycho Bunny

Fluent Commerce and Informatica helped Psycho Bunny, a men's clothing retailer, transform their order and data management. Psycho Bunny needed better inventory visibility and fewer short shipments. P...ivotree led the project, implementing Fluent Order Management and Informatica IDMC on AWS. In less than six months, Psycho Bunny opened 30 new stores, increased revenue by 30%, improved inventory accuracy to 99%, and reduced short shipments by 93%. Real-time data and scalable systems now support their rapid growth.

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Automotive

CASE STUDY SUBARU

SUBARU used Informatica’s cloud data integration service to connect and manage product lifecycle data across departments. Before, data was siloed, making recalls and quality checks hard. With Informa...tica, SUBARU automated data connections from development to maintenance. This improved car quality, productivity, and customer satisfaction. The company completed 400 data catalogs and saw better data quality and traceability.

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Consumer Goods

CASE STUDY Petmate

Informatica helped Petmate unify its data management with a cloud platform. Petmate integrated data faster between Snowflake and its IT and OT systems. The company cut a critical workload from four m...inutes to twenty seconds using Informatica's mass ingestion. Petmate automated its order-to-cash process and consolidated three data tools. Informatica's flexible license reduced overhead costs and enabled innovation with AI features.

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CASE STUDY RS Group

Informatica’s cloud-native MDM helped RS Group unify 1.1 million customer records from legacy systems. RS Group needed a single customer view to support digital sales and global growth. Informatica e...nabled personalized experiences and built AI-ready data. The company expects a 33% reduction in fraud. Over 60% of revenue now comes from digital channels.

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Informatica Customer 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Informatica Customer 360

Top Failure Risks for Informatica Customer 360

Informatica Inc News

Product

Informatica Boosts AI Capabilities with Latest Intelligent Data Management Cloud Platform Release

Informatica has launched new AI-powered features for its Intelligent Data Management Cloud (IDMC) platform. The update enhances data integration, governance, quality, and master data management, making AI-ready data more accessible. Key features include CLAIRE Match Analysis, Enrichment and Validation Orchestrator, and expanded connectivity with platforms like Microsoft Fabric. These advancements aim to simplify data management and support AI-driven business growth.

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Financial

Informatica to Report Second Quarter 2025 Financial Results on August 6, 2025 - Yahoo Finance

Informatica will announce its second quarter 2025 financial results on August 6, 2025. The company will not host an earnings call due to a pending transaction with Salesforce.

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Awards

Informatica is named a Leader in the 2025 Gartner Magic Quadrant for Augmented Data ...

Informatica has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Management. This distinction highlights Informatica's strength in AI-powered cloud data management solutions, advanced data integration, and automation capabilities for enterprise analytics.

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Awards

Informatica named a leader in the 2025 iPaaS Technology Value Matrix

Informatica has been recognized as a leader in the 2025 iPaaS Technology Value Matrix by Database Trends and Applications, highlighting its strong performance and innovation in integration platform as a service (iPaaS) solutions for cloud data management.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

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Financials

IPO