Informatica Data as a Service Overview

Informatica is a DaaS provider that helps companies engage with customers using verified and enriched data. Customer engagement is enhanced through their reliable data services.

Use Cases

Customers recommend Engagement Management, Enriching Contact List, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Data as a Service.

Other use cases:

  • Segmentation And Targeting
  • Sending & Publishing Communications
  • Lead Nurturing
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Informatica Data as a Service.

Other priorities:

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Informatica Data as a Service Use-Cases and Business Priorities: Customer Satisfaction Data

Comprehensive Insights on Informatica Data as a Service Use Cases

What benefits does Informatica Data as a Service offer for Engagement Management?

Case Studies

Manufacturing

CASE STUDY Yamaha Corp.

Yamaha Corporation wanted to improve customer-centric manufacturing with better data integration. They used Informatica to link and visualize data across product, financial, and customer domains. Thi...s helped them make faster and better business decisions. They implemented Informatica's master data management solution to manage data across various systems. This improved data quality and reliability, saving weeks in data processing and mastering over 200 data systems.

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CASE STUDY Ricoh

Ricoh is transforming from an office automation manufacturer to a digital services company. They are building a global data infrastructure to support this change. Informatica's cloud-native IDMC inte...grates their sales, inventory, and operations systems. This helps Ricoh manage data-driven operations. They aim to increase digital services sales from 46% to over 60% by 2025.

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Insurance

CASE STUDY Helia

Helia, a lenders mortgage insurer, faced challenges with fragmented data and increasing data volumes. They replaced their data environment with a centralized AI-enabled cloud platform using Informati...ca. This change allowed for 3x faster claims processing and rapid AI-powered data discovery. The platform also enabled seamless multi-system data integration and a comprehensive data inventory. Helia's goal was to provide governance and quality tools to everyone in the organization, enhancing data management and innovation.

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Banking

CASE STUDY Citizens Bank

Informatica Intelligent Data Management Cloud (IDMC) helped Citizens Bank modernize its cloud master data management. The bank built a single customer view for real-time personalization across channe...ls. Data onboarding is now about 85% faster. Citizens Bank achieved 99.95% uptime and elastic scale. The solution enables real-time customer recognition and supports AI use cases.

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Hospitality

CASE STUDY Holiday Inn Club Vacations

Holiday Inn Club Vacations (HICV) wanted to improve customer experiences by unifying customer data. They used Informatica's cloud Master Data Management, Data Governance, and Data Quality solutions. ...This provided a 360-degree view of each member, enhancing personalization and loyalty. The cloud migration took less than 4 months, consolidating over 7 systems and creating 350K+ unified member views. This transformation allowed HICV to better understand and serve their customers, improving data trust and operational efficiency.

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Real Estate

CASE STUDY Emeria

Emeria, a large real estate services company, faced challenges with data management due to rapid growth and acquisitions. They needed a modern data management approach to handle data from multiple br...ands and countries. Using Informatica's Intelligent Data Management Cloud, Emeria implemented MDM SaaS, data integration, and data quality services. This helped them build a central data foundation, improving data trust and decision-making. The solution supported their cloud-first strategy and addressed data quality issues, enhancing operational efficiency.

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Informatica Data as a Service Features

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FEATURE RATINGS AND REVIEWS
Analytics

2.97/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Analytics

2.97/5 ★

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Software Failure Risk Guidance

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for Informatica Data as a Service

Top Failure Risks for Informatica Data as a Service

Informatica Inc News

Partnership

Informatica announces significant expansion of Databricks partnership - TipRanks.com

Informatica announced a major expansion of its partnership with Databricks. The collaboration will deepen integration between Informatica's AI-powered cloud data management platform and Databricks' Lakehouse architecture. This move aims to streamline data engineering, simplify governance, and accelerate AI-driven analytics for joint enterprise customers.

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M&A

Informatica CEO sees Salesforce acquisition as strategic expansion, not exit - SiliconANGLE

Salesforce will acquire Informatica for $8 billion. CEO Amit Walia describes the deal as a strategic expansion, not an exit, highlighting Salesforces global scale and Informaticas data integration leadership. The acquisition aims to strengthen Salesforces AI ambitions and deepen the companies longstanding partnership.

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Awards

Informatica Named a Leader in the 2025 Gartner Magic Quadrant for iPaaS

Informatica has been named a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Quality Solutions for the 17th consecutive time. This recognition highlights Informaticas continued excellence in delivering advanced data quality and data management solutions for enterprises across industries.

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Product

Informatica Launches AI Agent Engineering Service To Prevent Agentic AI 'Fragmentation'

Informatica has launched its AI Agent Engineering service, designed to connect and orchestrate AI agents across hybrid IT environments. The new offering helps organizations prevent fragmentation by enabling seamless data discovery, quality management, and transformation through integrated AI agent workflows. This positions Informatica as a leader in enterprise data management solutions for complex AI-driven ecosystems.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

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Financials

IPO