Informatica Persistent Data Masking Overview

Informatica's Persistent Data Masking enhances data security by de-identifying sensitive information. Sensitive data is desensitized, ensuring privacy and compliance.

This is a summary of the comprehensive capabilities and benefits of Informatica Persistent Data Masking based on over 42 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Informatica Persistent Data Masking is right for your needs? Our Cuspera AI engine can evaluate how Informatica Persistent Data Masking fits your specific business needs, industry, and context. Get your personalized assessment report today.

Informatica Persistent Data Masking supports business activities such as:

  • Customise Loyalty Program
  • Collaboration
  • Advertisement

Informatica Persistent Data Masking can help you with many business goals, such as Enhance Customer Relationships.

Informatica Persistent Data Masking was founded in 1993.

Informatica Persistent Data Masking Reviews

11 buyers and buying teams have used Cuspera to assess how well Informatica Persistent Data Masking solved their business needs. Cuspera uses 42 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Enhance Customer Relationships is the most popular business priority peers achieved using Informatica Persistent Data Masking.

Other priorities:

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Use Cases

Peers recommend Customise Loyalty Program , Collaboration , Advertisement , as the business use cases that they have been most satisfied while using Informatica Persistent Data Masking.

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Case Studies

COMPANY CASE STUDIES
Informatica Persistent Data Masking case study

Citizens Bank
CASE STUDY Citizens Bank

Informatica Intelligent Data Management Cloud (IDMC) helped Citizens Bank modernize its cloud master data management. The bank built a single customer view for real-time personalization across channels. Data onboarding is now about 85% faster. Citizens Bank achieved 99.95% uptime and elastic scale.... The solution enables real-time customer recognition and supports AI use cases.

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Informatica Persistent Data Masking case study

Holiday Inn Club Vacations
CASE STUDY Holiday Inn Club Vacations

Holiday Inn Club Vacations (HICV) wanted to improve customer experiences by unifying customer data. They used Informatica's cloud Master Data Management, Data Governance, and Data Quality solutions. This provided a 360-degree view of each member, enhancing personalization and loyalty. The cloud mig...ration took less than 4 months, consolidating over 7 systems and creating 350K+ unified member views. This transformation allowed HICV to better understand and serve their customers, improving data trust and operational efficiency.

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Informatica Persistent Data Masking case study

Emeria
CASE STUDY Emeria

Emeria, a large real estate services company, faced challenges with data management due to rapid growth and acquisitions. They needed a modern data management approach to handle data from multiple brands and countries. Using Informatica's Intelligent Data Management Cloud, Emeria implemented MDM Sa...aS, data integration, and data quality services. This helped them build a central data foundation, improving data trust and decision-making. The solution supported their cloud-first strategy and addressed data quality issues, enhancing operational efficiency.

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Based on peer insights

Cuspera recommends Informatica Persistent Data Masking for

Use Cases Customise Loyalty Program , Collaboration , Advertisement
Business Priority Enhance Customer Relationships

IT and Other Capabilities

for Informatica Persistent Data Masking

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.91/5 ★

Read Reviews (3)
Email Support

3.19/5 ★

Read Reviews (1)
Chat Support

3.19/5 ★

Read Reviews (1)
Phone Support

3.19/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.91/5 ★

Read Reviews (3)
Email Support

3.19/5 ★

Read Reviews (1)
Chat Support

3.19/5 ★

Read Reviews (1)
Phone Support

3.19/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.45/5 ★

Read Reviews (7)
Custom Reports

4.42/5 ★

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.45/5 ★

Read Reviews (7)
Custom Reports

4.42/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Informatica Persistent Data Masking

Top Failure Risks for Informatica Persistent Data Masking

Vendor Profile Details

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO