LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail, and Phone Calls,

LiveRamp IdentityLink™'s features include Personalization.

Reviews

"...LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on LiveRamp IdentityLink™ Use Cases

How does LiveRamp IdentityLink™ facilitate Sending & Publishing Communications?

Why is LiveRamp IdentityLink™ the best choice for Onboarding?

How can LiveRamp IdentityLink™ optimize your Segmentation And Targeting Workflow?

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
LiveRamp IdentityLink™ case study

Danone
Consumer Goods
Consumer Goods
CASE STUDY Danone

Danone achieved a 25% sales lift by partnering with LiveRamp for data collaboration, adapting to consumer behaviors, and using a cookieless solution for improved advertising strategies.

Read More
LiveRamp IdentityLink™ case study

Albertsons Media Collective
Retail
Retail
CASE STUDY Albertsons Media Collective

Albertsons Media Collective improved marketing impact and strategic advertising using LiveRamp's consumer data strategy, achieving unified customer views and cross-screen measurement advancements.

Read More
LiveRamp IdentityLink™ case study

Dollar General
Retail
Retail
CASE STUDY Dollar General

Dollar General partnered with LiveRamp, leading to 50+ advertising partnerships and leveraging 90M+ unique customer profiles, resulting in 2B+ transactions annually.

Read More
lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

LiveRamp Announces Results for Second Quarter FY25

LiveRamp reports a 16% revenue increase in Q2 FY25, marking its third consecutive quarter of growth and record customer count.

05/11/2024 - source

Yahoo & LiveRamp partner to expand cookieless ad solutions - IT Brief New Zealand

Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top ...

23/07/2024 - source

Google Won't Kill the Cookie. Here Are the Winners and Losers - Adweek

The Trade Desk, Criteo and LiveRamp will suffer short-term setbacks. Adtech companies that spent years investing in their cookieless infrastructure— ...

23/07/2024 - source

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO