Magnews: Use-Cases, Insights and Reviews | 2025 Cuspera

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MagNews | The Multi-Channel Digital Marketing solution

Magnews Overview

Magnews addresses the challenge of managing diverse communication channels with its omnichannel platform. It enables businesses to design and manage conversion projects effectively. By integrating various communication methods, Magnews helps streamline marketing efforts, ensuring consistent messaging across channels. This platform is particularly beneficial for businesses seeking to enhance their customer engagement and conversion rates. The solution also offers a partner program, positioning itself as a knowledge hub to foster skills and business growth. Magnews is ideal for companies aiming to optimize their digital marketing strategies through comprehensive channel management.

Use Cases

Customers recommend Workflow Management, Campaign Management, Social Media Marketing, as the business use cases that they have been most satisfied with while using Magnews.

Other use cases:

Engaging And Following Up
Sending & Publishing Communications
Generation Of New Leads
Digital Marketing
Social Media Analytics
Loyalty Management
Content Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Magnews.

Other priorities:

Increase Sales & Revenue
Grow Market Share

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Magnews Use-Cases and Business Priorities: Customer Satisfaction Data

Magnews works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Magnews's features include Dashboard, Alerts: Popups & Notifications, Templates, etc. and Magnews support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Magnews analytics capabilities include Custom Reports, and Analytics.

Reviews

"...MagNews is the software, full-service and strategy for your Email Marketing campaigns...." Peer review

Magnews offers an omnichannel communication platform for designing, managing, and converting projects. The Magnews Partner Program supports collaboration with digital marketing experts.

Popular Business Setting

for Magnews

Top Industries

Automotive
Events Services

Popular in

Mid Market

Magnews is popular in Automotive, and Events Services, and is widely used by Mid Market,

Comprehensive Insights on Magnews Use Cases

How efficiently Does Magnews manage your Workflow Management?

How does Magnews facilitate Campaign Management?

Why is Magnews the best choice for Engaging And Following Up?

How efficiently Does Magnews manage your Sending & Publishing Communications?

19+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Magnews solved their business needs. Cuspera uses 284 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Apparel & Fashion

CASE STUDY Preca Brummel

Preca Brummel wanted to manage all customer information from stores and online in one system. They needed to follow strict privacy rules and have a single view of each customer. Using magnews, they c...entralized and standardized loyalty data and managed consent under GDPR. This made managing data easier and cut costs and time. They could also plan and monitor promotions faster and get more value from their loyalty program.

Utilities

CASE STUDY Illumia

Illumia wanted to improve how it talks to its customers. They used magnews to send emails and SMS at key moments in the customer life cycle. The plan included welcome emails, surveys, and SMS notific...ations. Customers were also invited to join a portal for prizes. Illumia saw a 55% open rate, 15% survey click rate, and sent 15,000 SMS each month. The program helped automate communication and boost upselling and cross-selling.

Food & Beverages

CASE STUDY Parmalat

Parmalat wanted to improve how it talks to customers and use its website to build loyalty and drive sales. They worked with magnews and t.bd think by diennea to analyze their data and set up a new di...gital strategy. They used marketing automation and personalized messages to reach different types of website visitors. They also added a pop-up and a discount code to get more people to sign up for their newsletter. As a result, Parmalat got better at using their data and improved their marketing and conversion rates.

Education

CASE STUDY Giunti Scuola

Giunti Scuola wanted to learn more about visitors to their Scuola Store website. They used magnews Web Experience to collect data and personalize the site for users. The solution helped them get more... leads and better profile their users. In two months, they reached a 17.7% conversion rate using pop-ups and surveys. They also improved recovery of abandoned carts. They profiled 9% of anonymous users and 16.3% of known users.

Mechanical or Industrial Engineering

CASE STUDY Comau

Comau wanted to improve their digital marketing and lead management. They needed a solution that worked with Salesforce CRM to manage leads and marketing campaigns. They used the magnews platform to ...connect with Salesforce, set up automation flows, and score leads. This helped them manage all stages of the customer journey in one place. The integration allowed real-time campaign adjustments and better profiling of leads.

Consumer Goods

CASE STUDY Dr. Vranjes

Dr. Vranjes wanted to boost online sales and connect their physical and digital channels. They used magnews to merge data from their e-commerce and physical stores. They set up automated email flows ...like Welcome, Abandoned Cart, and Refill reminders. In the first six months, email sessions increased by 45%. Turnover grew by 15%. The average flow conversion rate was 7.3%.

Peers used Magnews for workflow management and campaign management

Magnews Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.42/5 ★ Read Reviews (55)
Analytics	3.71/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.42/5 ★ Read Reviews (55)
Analytics	3.71/5 ★ Read Reviews (7)

Software Failure Risk Guidance

for Magnews

Overall Risk Meter

Low Medium High

Top Failure Risks for Magnews

Diennea S.r.l. Profile

Company Name

Diennea S.r.l.

Company Website

https://www.magnews.com/

HQ Location

Faenza, Milano, Bologna, Parigi

Employees

101-250

Social

Financials

PRIVATE