Marilyn platform Overview

Marilyn is a leading platform in Russia for automating digital advertising, managing agency finances, and analytics. It provides a suite of tools for digital agencies to streamline their advertising efforts. Real-world applications include a case where Marilyn helped an auto service increase conversions more than tenfold while halving the cost per conversion. Another example highlights its effectiveness in reducing the cost of advertising by half for food products on Ozon. Agencies can leverage Marilyn for detailed sales funnel analysis and benefit from its financial management capabilities. The platform is particularly useful for agencies aiming to enhance their digital advertising strategies with concrete financial and analytical insights.

Use Cases

Customers recommend Advertisement, Campaign Management, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Marilyn platform.

Other use cases:

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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Marilyn platform.

Other priorities:

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Marilyn platform Use-Cases and Business Priorities: Customer Satisfaction Data

Marilyn platform works with different mediums / channels such as Social Media. Facebook. and Phone Calls.

Reviews

"...Scalability and efficiency: With Marilyn we are spending on average 35% less time on campaign management due to automation options it offers...." Peer review by yulia k, Account group head (SEM), Financial Services

Marilyn-platform automates advertising and digital agency financial management. It is the largest such platform in Russia, also offering comprehensive analytics.

Popular Business Setting

for Marilyn platform

Top Industries

  • Marketing and Advertising
  • Financial Services

Popular in

  • Mid Market
  • Small Business

Marilyn platform is popular in Marketing And Advertising, and Financial Services, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on Marilyn platform Use Cases

Case Studies

Marketing and Advertising

CASE STUDY РОССТ

Marilyn helped агентство РОССТ automate digital ad campaigns for a large pharmaceutical client. Before automation, managers spent a lot of time on manual tasks and struggled to control budgets and me...et KPIs. With Marilyn, they set up automation in just 2-3 hours and got fast support. The system balanced daily budgets, reducing plan vs. actual budget variance from 15-25% to 5-8%. CPC dropped by 26% and clicks increased by 92%. Routine work time fell by 69%, freeing managers for creative tasks.

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Marketing and Advertising

CASE STUDY Havas Media

Marilyn helped Havas Media automate digital ad campaigns for Hyundai. The goal was to lower cost per action (CPA) and optimize ad spend. Havas Media used Marilyn's budget balancer and bid management ...tools. These tools made ad budgets more even and reduced manual work. CPA dropped by nearly half in May. Hyundai's average CPC was 35% lower than the auto category in 2019. Automation also saved managers time and improved reporting.

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Consumer Goods

CASE STUDY SYNERGETIC

Marilyn helped SYNERGETIC automate ad management on Ozon. SYNERGETIC struggled to manually adjust bids for many products and track ROI. With Marilyn, they set custom metrics and automated rules for e...ach campaign. This made it easier to optimize bids and track total ROI. As a result, SYNERGETIC increased their campaign ROI by 1.5 times.

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Marketing and Advertising

CASE STUDY era (part of Group4Media)

Marilyn helped era, a retail media agency in Group4Media, boost ROI by 42% for children's hygiene products on Ozon. The agency used Marilyn to manage manual bidding and set cascading rules for ad cam...paigns. Profitable products got higher bids, while less effective ones had reduced spend. New products followed special rules to balance traffic and cost. This approach made ad budgets more efficient and quickly identified top-performing items.

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Marketing and Advertising

CASE STUDY ITECH

Marilyn helped ITECH boost b2b leads for a major distributor. The distributor had no online promotion before. ITECH built a new website and used Marilyn to automate ad bidding and manage campaigns. T...hey focused on micro-conversions and tested many keyword ideas. The number of ad campaigns grew from 34 to 386. As a result, the number of leads increased 17.5 times, even with low direct demand.

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Manufacturing

CASE STUDY Завод, изготавливающий гаражные ворота и приводы для них (через агентство ITECH)

Marilyn helped a garage door manufacturer in Russia get more leads and lower costs. The company wanted to cut cost per lead from 3,500 to 2,000 rubles. ITECH restructured ad campaigns in Yandex.Direc...t and Google Ads, split by region and intent, and improved brand awareness with video and articles. They made 16 landing pages for each region and sped up lead processing. As a result, the number of leads grew 5 times and lead cost dropped by 2.7 times.

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Marilyn platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.27/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.27/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Marilyn platform

Top Failure Risks for Marilyn platform

ООО Мэйрелин Profile

Company Name

ООО Мэйрелин

Company Website

https://mymarilyn.ru/

HQ Location

1 Federal Street, Boston, Massachusetts 02110, US

Employees

11-50

Social

Facebook Linkedin

Financials

PRIVATE