Marilyn platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Marilyn platform Product Overview

Marilyn is a leading platform in Russia for automating digital advertising, managing agency finances, and analytics. It provides a suite of tools for digital agencies to streamline their advertising efforts. Real-world applications include a case where Marilyn helped an auto service increase conversions more than tenfold while halving the cost per conversion. Another example highlights its effectiveness in reducing the cost of advertising by half for food products on Ozon. Agencies can leverage Marilyn for detailed sales funnel analysis and benefit from its financial management capabilities. The platform is particularly useful for agencies aiming to enhance their digital advertising strategies with concrete financial and analytical insights.

Reviews

"...The similar features include rules for automatic bid adjustment, support for the main advertising platforms - Google Adwords, Facebook ads etc and report scheduling...." Peer review by Nikita T, Head of Business Development, Marketing and Advertising