MyPreferences Overview

MyPreferences is a unique platform designed to manage zero-party data functionality. It handles all aspects of consent and preferences effectively.

Use Cases

Customers recommend Engaging And Following Up, Campaign Analytics, Contact List Management, as the business use cases that they have been most satisfied with while using MyPreferences.

Other use cases:

  • Lead Qualification: Technographic
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using MyPreferences.

Other priorities:

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MyPreferences Use-Cases and Business Priorities: Customer Satisfaction Data

Comprehensive Insights on MyPreferences Use Cases

What benefits does MyPreferences offer for Engaging And Following Up?

Case Studies

Banking

CASE STUDY A Bank

MyPreferences helped a bank create a centralized consent repository. The bank needed all data in one place for easy access and regulatory response. The solution allowed other departments to integrate... with the same platform. This made integration easier and improved compliance readiness.

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Banking

CASE STUDY Scotiabank

MyPreferences helped Scotiabank meet Canada’s anti-spam law. The bank used the platform to manage customer preferences and consent. This made it easier to follow rules and reach more customers by ema...il. Scotiabank built a single place for content and data, replacing old systems. The solution improved compliance and communication with customers.

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Entertainment

CASE STUDY SiriusXM

PossibleNOW helped SiriusXM align legal and marketing teams for better preference management. SiriusXM faced challenges getting different business units to agree. PossibleNOW brought departments toge...ther to meet both regulatory and business needs. This ensured clear rules for how customer preferences are handled. The result was better alignment and smoother implementation of compliance solutions.

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Information Services

CASE STUDY Thompson Reuters

MyPreferences helped Thompson Reuters move from in-house solutions to a SaaS-based preference management system. This change let them focus on digital marketing and innovation. The SaaS model handled... technical work, freeing their team to use new marketing strategies. With the right systems in place, they improved their marketing infrastructure. Now, their marketers can use this advanced setup to boost results.

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CASE STUDY ADT

ADT used PossibleNOW to improve customer messaging as it moved into the connected home market. The company expanded from basic alarm services to offering control of thermostats, lights, and cameras. ...ADT used a mobile app to meet new customer needs. Marketing shifted focus from just acquiring customers to also keeping them. The new tools and services helped ADT build trust and keep customers loyal.

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Entertainment

CASE STUDY SiriusXM

SiriusXM used PossibleNOW's preference center to improve compliance management. New telemarketing rules for wireless numbers required a better way to manage consent. The solution helps SiriusXM stay ...compliant and keep their marketing channels open. They can now send emails, texts, direct mail, and telemarketing without interruption. This protects their ability to reach customers and supports ongoing marketing efforts.

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MyPreferences Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for MyPreferences

Top Failure Risks for MyPreferences

PossibleNOW, Inc. News

Product

PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent & Preference Management App, to Salesforce Marketing Cloud

PossibleNOW has expanded its MyPreferences Decision Service app to Salesforce Marketing Cloud. This real-time consent and preference management tool offers zero-copy decisioning, enabling marketers to use live, permission-based data without data replication. The app integrates natively with Salesforce's Journey Builder, providing advanced targeting and compliance checks. It is now available on Salesforce AppExchange.

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PossibleNOW, Inc. Profile

Company Name

PossibleNOW, Inc.

Company Website

https://www.possiblenow.com/

HQ Location

4400 River Green Parkway, Suite 100, Duluth, GA 30096, US

Employees

101-250

Social

Linkedin Twitter

Financials

PRIVATE