Numerator Path Intelligence Overview

Numerator Ad Intel is now Vivvix. The rebranding emphasizes enhanced ad intelligence capabilities.

Use Cases

Customers recommend Advertisement, Creative Agency, Campaign Monitoring, as the business use cases that they have been most satisfied with while using Numerator Path Intelligence.

Other use cases:

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Numerator Path Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Path Intelligence works with different mediums / channels such as Omnichannel.

Comprehensive Insights on Numerator Path Intelligence Use Cases

Case Studies

Food & Beverages

CASE STUDY RISE Brewing

RISE Brewing wanted to win back key distribution. Numerator Insights highlighted RISE Brewing's loyal consumers. This helped RISE Brewing regain important distribution. The case study shows how consu...mer insights can support business goals. No specific numbers or detailed results are given in the preview.

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Food & Beverages

CASE STUDY RISE Brewing

Numerator Insights helped RISE Brewing show the value of their brand and loyal customers. RISE Brewing lost two key SKUs at a major grocery retailer. Numerator's Leakage Tree report showed a 4.3% dro...p in buyer conversion after the SKUs were removed. The data proved RISE Brewing had high shopper loyalty and share of wallet. With this proof, RISE Brewing convinced the retailer to add back a key SKU, setting up future growth.

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Consumer Goods

CASE STUDY A produce brand

A produce brand became the sole supplier for a new retailer. Numerator's surveys and data helped achieve this. The case study shows how data can open new markets.

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Food & Beverages

CASE STUDY poppi

Poppi used Numerator's consumer data to understand buying habits. They targeted under-reached groups. This helped them make better media plans. The goal was to increase household penetration.

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Food & Beverages

CASE STUDY Nurri

Nurri launched a new line of ready-to-drink performance shakes at Costco. This was to meet the demand of health-conscious shoppers. The launch happened nationwide. Costco wanted to diversify its offe...rings without affecting other products.

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CASE STUDY Saffron Road

Saffron Road used Numerator to understand their consumers better. They focused on Millennials and Gen Z. This helped them win new partnerships at key retailers. The case study shows their growth oppo...rtunities.

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Numerator Path Intelligence Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.55/5 ★

Read Reviews (4)
Custom Reports

2.93/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.55/5 ★

Read Reviews (4)
Custom Reports

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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Top Failure Risks for Numerator Path Intelligence

Numerator News

Company

Numerator Launches New Brand With Worldpanel

Numerator has launched "Worldpanel by Numerator," a new global brand identity following its integration with Kantars Worldpanel division. The rebrand signals Numerators expansion as a first-party consumer data company, supported by Bain Capital. The launch includes MyWorldpanel, a cloud-based data analysis platform now active in the UK and France, with further rollouts planned globally. Panel expansions are scheduled for 2026 in the UK, Brazil, and Vietnam, with new panels launching in Algeria and Ethiopia.

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M&A

Numerator and Kantar Worldpanel Combine to Form New Global ...

Numerator and Kantar Worldpanel have merged to form a new global consumer data company, enhancing their consumer insights and data solutions offerings.

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Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

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Financials

M&A