Numerator Path Intelligence Overview

Numerator Ad Intel is now Vivvix. The rebranding emphasizes enhanced ad intelligence capabilities.

Use Cases

Customers recommend Advertisement, Creative Agency, Campaign Monitoring, as the business use cases that they have been most satisfied with while using Numerator Path Intelligence.

Numerator Path Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Path Intelligence works with different mediums / channels such as Omnichannel.

Numerator Path Intelligence Customer wins, Customer success stories, Case studies

King Arthur - Food & Beverages - Medium

King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand this market better. They unlocked a new business opportunity. Th...e focus was on shopper insights and verified feedback. This case shows how data-driven solutions can help food brands grow.

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Bimbo Bakeries USA - Food & Beverages

Bimbo Bakeries USA changed their strategy to boost profits. They faced supply chain issues in Summer 2022. They used BOGO offers for Ball Park Buns & Rolls. They shifted their promo strategy to optim...ize supply and drive profitability.

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Waterpik - Consumer Goods

Waterpik used Conjoint Analysis and Instant Survey to learn about Costco shoppers. They optimized their product bundle. This helped them meet consumer needs better.

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RISE Brewing

RISE Brewing worked with Numerator Insights. They showed the value of their brand. They highlighted their loyal consumers. They aimed to win back key distribution.

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A produce brand - Consumer Goods

A produce brand became the sole supplier for a new retailer. Numerator's surveys and data helped achieve this. The case study shows how data can open new markets.

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Saffron Road

Saffron Road used Numerator to understand their consumers better. They focused on Millennials and Gen Z. This helped them win new partnerships at key retailers. The case study shows their growth oppo...rtunities.

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Numerator Path Intelligence Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)

Software Failure Risk Guidance

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for Numerator Path Intelligence

Top Failure Risks for Numerator Path Intelligence

Numerator News

Product

NUMERATOR ANNOUNCES SEPTEMBER 2026 LAUNCH OF NEXA,

Numerator is set to launch Nexa, an AI agent within its Numerator Insights platform, in September 2026. Nexa allows users to ask business questions in natural language, providing insights from Numerator's consumer purchase data. This tool aims to enhance decision-making speed and accessibility of consumer insights, leveraging data from over 200,000 US households.

Product

Numerator Consumer Goods Price Index Reveals Prices for Everyday Goods ...

Numerator's Consumer Goods Price Index indicates a 2.7% increase in prices for everyday goods in February 2026. This reflects a trend of rising consumer prices, as previously reported in their November, December, and January indices.

Product

Numerator January Consumer Price Index Reveals Prices for Everyday ...

Numerator released its January 2026 Consumer Price Index, showing a 0.23% decline in prices for everyday household purchases, marking the first month-over-month decrease since February 2025. Prices are up 1.8% compared to the previous year, indicating a cooling trend in inflation. The Numerator CPI closely tracks the U.S. PCE Food & Beverage index, providing insights into consumer purchasing behavior.

Product

NUMERATOR RELEASES TOP RANKINGS - Markets Insider

Numerator released its "Brands to Watch in 2026" rankings, highlighting high-growth brands using proprietary consumer data. The list features brands excelling in categories like protein bars, RTD alcohol, and dairy. Numerator's methodology involves analyzing household purchase data and sales growth. This initiative underscores Numerator's role in providing comprehensive consumer insights.

Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

Social

Financials

M&A