Numerator Path Intelligence Overview

Numerator Ad Intel is now Vivvix. The rebranding emphasizes enhanced ad intelligence capabilities.

Use Cases

Customers recommend Advertisement, Creative Agency, Campaign Monitoring, as the business use cases that they have been most satisfied with while using Numerator Path Intelligence.

Numerator Path Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Path Intelligence works with different mediums / channels such as Omnichannel.

Numerator Path Intelligence Customer wins, Customer success stories, Case studies

Bimbo Bakeries USA - Food & Beverages

Bimbo Bakeries USA changed their strategy to boost profits. They faced supply chain issues in Summer 2022. They used BOGO offers for Ball Park Buns & Rolls. They shifted their promo strategy to optim...ize supply and drive profitability.

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RISE Brewing

RISE Brewing worked with Numerator Insights. They showed the value of their brand. They highlighted their loyal consumers. They aimed to win back key distribution.

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Waterpik - Consumer Goods

Waterpik used Conjoint Analysis and Instant Survey to learn about Costco shoppers. They optimized their product bundle. This helped them meet consumer needs better.

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A top 50 CPG company - Consumer Goods

A top 50 CPG company worked with Numerator. They used Numerator's panel to check their marketing strategies. They did this in a privacy-safe clean room. The goal was to measure marketing ROI.

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Diageo - Food & Beverages

Diageo used Numerator Surveys to get early product feedback. They combined surveys, video responses, and panel data. This helped them connect with verified buyers. They focused on their brand, Lone R...iver Ranch Water.

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Every Man Jack - Consumer Goods

Every Man Jack is a leader in men's personal care. They use Numerator Insights and Verified Voices. This helps them stay ahead in a competitive market. The case study shows their strategy.

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Numerator Path Intelligence Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)

Software Failure Risk Guidance

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for Numerator Path Intelligence

Top Failure Risks for Numerator Path Intelligence

Numerator News

Product

NUMERATOR ANNOUNCES $1M PLATFORM SURVEY GIVEAWAY TO DEMONSTRATE IMPACT OF VERIFIED BUYER SAMPLE

Numerator has announced enhancements to its Verified Voices survey platform, backed by an $80 million investment. The company launched the "Verified Buyer Difference" campaign, offering $1 million in free surveys to brands and retailers to demonstrate the platform's impact. The platform now features enhanced sample targeting, expanded survey design tools, and smarter reporting capabilities. The initiative aims to showcase the accuracy of verified buyer insights over traditional recall-based panels.

Company

Numerator Launches New Brand With Worldpanel

Numerator has launched "Worldpanel by Numerator," a new global brand identity following its integration with Kantars Worldpanel division. The rebrand signals Numerators expansion as a first-party consumer data company, supported by Bain Capital. The launch includes MyWorldpanel, a cloud-based data analysis platform now active in the UK and France, with further rollouts planned globally. Panel expansions are scheduled for 2026 in the UK, Brazil, and Vietnam, with new panels launching in Algeria and Ethiopia.

M&A

Numerator and Kantar Worldpanel Combine to Form New Global ...

Numerator and Kantar Worldpanel have merged to form a new global consumer data company, enhancing their consumer insights and data solutions offerings.

Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

Social

Financials

M&A