OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

See all business priorities See less business priorities

OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

Comprehensive Insights on OpenX AdExchange Use Cases

How does OpenX AdExchange facilitate Sending & Publishing Communications?

Case Studies

Marketing and Advertising

CASE STUDY M&C Saatchi Mobile

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.

Read more →
Restaurants

CASE STUDY A national QSR brand

OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000 in extra revenue in one month. Total sales reached ...$5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.

Read more →
Media Production

CASE STUDY KG Media

Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.

Read more →
Telecommunications

CASE STUDY A large telecommunications company

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.

Read more →
Sports

CASE STUDY Genius Sports

OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran for three months. They saw a 3x increase in impression delive...ry against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.

Read more →
Media Production

CASE STUDY VICE

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

Read more →

OpenX AdExchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)

Software Failure Risk Guidance

?

for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Executive

OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of the IAB Executive Technology Council. Greenway will also serve on the IAB Australia board, succeeding Nicole Prior. With extensive experience in digital advertising, Greenway aims to advance technical standards and foster collaboration across the industry, focusing on areas like CTV, privacy, and AI.

Read more →
Partnership

OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK

OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency and control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.

Read more →
Partnership

ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - Business Wire

ID5 and OpenX have partnered to increase reach for Safari traffic by 58%.

Read more →
Executive

OpenX Promotes Julie Rooney to Chief Privacy Officer, Reinforcing Commitment to Data Privacy Leadership - Business Wire

OpenX has promoted Julie Rooney to Chief Privacy Officer, showing their focus on data privacy.

Read more →

OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

Social

Facebook Linkedin Twitter