OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

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OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

OpenX AdExchange Customer wins, Customer success stories, Case studies

What benefits does OpenX AdExchange offer for Sending & Publishing Communications?

A global pharmaceutical brand - Pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

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Venatus Media - Entertainment

Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including a yield specialist, helped Venatus set a floor price strategy. This partnership led t...o a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.

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JustPremium - Marketing And Advertising

JustPremium used OpenX PMP to grow their Private Marketplace and Rich Media marketplace. They set up inventory packages for direct buyers, improving transparency and performance. This led to 70% fast...er ad load times. Gross revenue increased by 12%. The partnership helped JustPremium scale their marketplace globally and made it easier to buy unique ad units.

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Kiplinger - Publishing

OpenX helped Kiplinger boost ad spend by 3X using private marketplace deals. Kiplinger first used OpenX’s header bidding, which led to high win rates and strong CPMs. They then adopted OpenX PMPs and... scaled demand with Multi-Publisher PMPs. Kiplinger also became an early Real-time Guaranteed partner, securing revenue-guaranteed programmatic deals. This strategy improved monetization and brought more quality demand.

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A leading telco company - Telecommunications

OpenX helped a leading telco company improve cell phone plan sales. The company used data-driven deal IDs and supply-side targeting tactics. These included run-of-network deals and targeting shoppers... searching for plans. The campaign achieved a display CPA 48% lower than the benchmark. Video CPA was twice as efficient as the benchmark.

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Liftoff - Marketing And Advertising

Liftoff used OpenX's opt-in video to improve mobile app campaign results. By using OpenX's bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more engag...ed users and better conversions than other ad formats. The approach also boosted post-install activity. Liftoff found that letting users choose to watch ads led to a better experience and higher performance.

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OpenX AdExchange Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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Software Failure Risk Guidance

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for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Product

OpenX Becomes First Platform To Offer Agencies Automated Discounts From Curation and Data Partners | OpenX

OpenX has launched a new feature within OpenXSelectTM that allows agencies to receive automated discounts from over 80 curation and tech partners. This innovation aims to optimize media budgets and enhance transparency and performance for brands and agencies. The feature facilitates seamless activation of discounts across programmatic channels, offering flexibility and improved media outcomes.

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Awards

Finalist: AdExchanger Awards | OpenX

OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.

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Executive

OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing | OpenX

OpenX announced the promotions of Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications. These leadership changes aim to enhance OpenX's commercial growth and partner-centric innovation. The company plans to expand its commercial team by over 20% in 2025, focusing on international markets to better serve brands and agencies.

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Company

OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies | OpenX

OpenX has launched operations in Mexico, marking the start of its expansion in Latin America. Michelle Feerman, appointed as Senior Sales Director, will lead the strategy to connect brands and agencies with OpenXs premium inventory. This move aims to meet the growing demand for transparent and efficient programmatic solutions in the region.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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