Pencil Overview

Pencil leverages generative AI to accelerate ad creation, enabling businesses to produce advertisements twice as fast while reducing costs by half. This efficiency does not come at the expense of quality, as Pencil ensures high-performance outcomes. The platform facilitates a seamless process where users can create, approve, and launch ads within a single interface. A standout feature is its ability to provide real-time proof of creative effectiveness, a critical factor in optimizing advertising strategies. Pencil's integration into existing workflows is designed to enhance the speed and efficacy of ad campaigns, making it a valuable tool for marketers looking to maximize impact in competitive landscapes.

Use Cases

Customers recommend Advertisement, Generation Of New Leads, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Pencil.

Other use cases:

  • Workflow Management
  • Onboarding
  • Direct Marketing
  • Sales Quota Management
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Business Priorities

Improve Efficiency and Improve Consistency are the most popular business priorities that customers and associates have achieved using Pencil.

Other priorities:

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Pencil Use-Cases and Business Priorities: Customer Satisfaction Data

Pencil works with different mediums / channels such as Video.

Pencil's features include Templates. and Pencil support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Pencil analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I was successful in creating a user work flow for an Ecom project I did...." Peer review by Randy R.

Pencil enables the creation of high-performing ads twice as fast using generative AI. Costs are halved, and ad quality remains uncompromised.

Popular Business Setting

for Pencil

Top Industries

  • Internet
  • Information Technology and Services
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Pencil is popular in Internet, Information Technology And Services, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Pencil Use Cases

What makes Pencil ideal for Generation Of New Leads?

4+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Pencil solved their business needs. Cuspera uses 146 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Health, Wellness and Fitness

CASE STUDY Lover App

Pencil’s AI helped Lover App market their sexual health platform while following strict ad rules. Lover App used Pencil to adjust ad copy and visuals to fit platform guidelines. The team tested 26 ad...s and saw a 13% drop in cost per acquisition. Their best ads lowered CPA by 24%. Lover App now has more ad ideas than they can test, unlocking creative scale.

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Consumer Goods

CASE STUDY L’Oréal

L’Oréal used Pencil’s AI platform to improve product photography for brands like It Cosmetics, Redken, and L’Oréal Paris. The challenge was to see if AI could replace some traditional photoshoots whi...le keeping high creative standards. For Redken, AI saved 167 hours and cut production time by 62%. The Luxe division saw a 90% reduction in adaptation time, saving 2,600 hours yearly. L’Oréal Paris projects saved 12.25 hours each, a 65% time reduction. AI helped L’Oréal work faster and keep quality high.

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Health, Wellness and Fitness

CASE STUDY Amplifon (EarPros)

Pencil's AI helped Amplifon's EarPros team automate ad creative production. EarPros needed to refresh Facebook ads often to avoid ad fatigue but had a small team and limited budget. Using Pencil, the...y generated over 650 creatives in three months. This saved 35 days of work and reduced cost per lead by 8 euros. The total savings reached 80,000 euros in three months.

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Consumer Goods

CASE STUDY Lyka Pet Food

Pencil helped Lyka Pet Food improve their Facebook ads using AI. Lyka wanted to change how people think about dog food and needed new ways to advertise. With Pencil’s AI, they found creative ad ideas... that stood out and used predictive analytics to focus on the best ads. Lyka tested 16 ads and saw a 15% average drop in cost per acquisition, with a maximum drop of 56%. Their ads got more engagement and performed better, helping them grow in a tough market.

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Education

CASE STUDY New Skills Academy

Pencil helped New Skills Academy make ads faster and better. The team used to spend a lot of time making videos that looked unprofessional. With Pencil, they made many high-quality ads for each cours...e in minutes. Click-through rate went up by 205%. Return on ad spend improved by 187.95%. Cost per acquisition dropped by 18.7%. The marketing team found winning ads quickly and scaled their campaigns.

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Consumer Services

CASE STUDY Bark

Pencil helped Bark create ads faster and easier. Bark used Pencil to make video and image ads for 1,100 categories with just a 2-person team. The tool let them make 20 ads in the time it used to take... for 3 or 4. Bark saw a 37% increase in click-through rate. Revenue per click tripled with Pencil ads compared to their old ads.

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lightning

Peers used Pencil for advertisement and generation of new leads

Pencil Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.45/5 ★

Read Reviews (16)
Custom Reports

4.85/5 ★

Read Reviews (29)
Analytics

4.03/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.45/5 ★

Read Reviews (16)
Custom Reports

4.85/5 ★

Read Reviews (29)
Analytics

4.03/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Pencil

Top Failure Risks for Pencil

Pencil Technologies Profile

Company Name

Pencil Technologies

Company Website

https://www.trypencil.com/

Year Founded

2018

HQ Location

03-01, 39 Hong Kong Street, Singapore, Singapore 059678, SG

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE