Playwire Overview

Playwire focuses on enhancing ad revenue for publishers while boosting engagement for advertisers. The platform offers publishers the tools to maximize their ad revenue through advanced monetization strategies. For advertisers, Playwire ensures high engagement levels by creating immersive ad experiences. A standout feature is the control it provides to users, allowing for precise adjustments to ad strategies. This capability is particularly beneficial for top-tier publishers and advertisers who demand high-quality and engaging ad experiences. Playwire's platform is trusted by leading industry players, emphasizing its reliability and effectiveness in the digital advertising space.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Playwire.

Other use cases:

  • Content Management
  • Social Media Analytics
  • Product Marketing
  • Revenue Cycle Management
  • Products & Pricelist Management
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Business Priorities

Launch New Products and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Playwire.

Other priorities:

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Playwire Use-Cases and Business Priorities: Customer Satisfaction Data

Playwire works with different mediums / channels such as Video. and Games.

Reviews

"...Video monetization platform with content management, video engagement analytics, video encoding and streaming capabilities...." Peer review from Playwire

Playwire simplifies and enhances ad management for publishers and content creators. Ad revenue is amplified through smarter solutions provided by Playwire.

Comprehensive Insights on Playwire Use Cases

How does Playwire facilitate Sending & Publishing Communications?

What makes Playwire ideal for Content Management?

5+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well Playwire solved their business needs. Cuspera uses 104 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Entertainment

CASE STUDY Vortex Games

Playwire helped Vortex Games boost ad revenue on their Minecraft servers. Vortex Games used rewarded ads to give players more ways to access premium content. During Q4, ad revenue made up over 50% of... total revenue. The Playwire platform was reliable and easy to use. Vortex Games saw strong results and positive player feedback. Their partnership with Playwire has lasted over 7 years.

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Internet

CASE STUDY GTPlanet

Playwire helped GTPlanet double their ad revenue compared to their previous solution. GTPlanet used Playwire's Advanced Yield Analytics to get detailed data on ad revenue and site performance. This d...ata let them change their site design and content to make more money. GTPlanet saw 36% year-over-year revenue growth. The owner values Playwire's customer service, transparency, and product development. GTPlanet has stayed with Playwire for over 6 years because of these results.

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Utilities

CASE STUDY major utility & education website

Playwire's QPT initiative helped a major utility and education website improve ad performance. The site faced high ad request volume, low viewability, and complex ad logic. Playwire used traffic shap...ing, viewability optimization, and ad logic refinement. CPMs increased by 168%. Overall revenue grew by 76%. Ad requests dropped by 61%. Viewability improved by 107%. The site now runs more efficiently and earns more from ads.

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Media Production

CASE STUDY Lambgoat

Playwire helped Lambgoat boost ad revenue by 50% in just two months. Lambgoat used Playwire’s RAMP platform to manage ads and gain advanced analytics. Over 25% of Lambgoat’s revenue now comes from vi...deo ads. The platform made it easy for Lambgoat to add new sites and grow their music community. Playwire’s support and analytics let Lambgoat track RPM per article and run a revenue-sharing model with writers.

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Entertainment

CASE STUDY Everhance

Playwire helped Everhance, a digital publisher, cut operational costs by removing the need for an in-house ad ops team. Everhance used Playwire's lightweight ad tech to keep pages fast and user-frien...dly. The platform gave Everhance deep analytics to understand revenue drivers. Playwire delivered strong CPMs and helped Everhance balance ad revenue with user experience. Everhance gained more flexibility and automation with Playwire.

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Entertainment

CASE STUDY Martin Snelling

Playwire helped Martin Snelling monetize his portfolio of viral online games. Martin wanted to add ads without hurting the player experience. The Playwire team worked with him to place ads that did n...ot interrupt gameplay. After using Playwire, Martin saw revenue that beat his expectations. His games now reach over 8 million visitors a month and have 200,000 daily active users. Martin uses Playwire's analytics to track performance and make smart decisions.

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lightning

Peers used Playwire for advertisement and sending & publishing communications

Playwire Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Custom Reports

4.50/5 ★

Read Reviews (12)
Analytics

4.49/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Custom Reports

4.50/5 ★

Read Reviews (12)
Analytics

4.49/5 ★

Read Reviews (20)

Software Failure Risk Guidance

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for Playwire

Top Failure Risks for Playwire

Playwire, LLC Profile

Company Name

Playwire, LLC

Company Website

https://www.playwire.com/

Year Founded

2007

HQ Location

1000 E. Hillsboro Blvd. Suite 103, Deerfield Beach, Florida 33441

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

M&A