Postalytics Overview

Postalytics® transforms direct mail into a dynamic marketing tool by integrating seamlessly with CRM systems. This automation software enables businesses to send personalized direct mail campaigns efficiently, ensuring messages reach their audience with precision. Key features include the ability to track and analyze delivery and response rates, providing marketers with valuable insights into campaign performance. Postalytics® enhances customer engagement through smart mailing lists, which optimize response rates. The software’s ability to create and send automated direct mail quickly sets it apart in the marketing automation landscape, offering a unique advantage for businesses aiming to stand out in a crowded marketplace.

Use Cases

Customers recommend Workflow Management, Direct Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Postalytics.

Other use cases:

  • Drip Marketing
  • Campaign Management
  • Training & Onboarding
  • Communication Management
  • Channel Marketing
  • Generation Of New Leads
  • Lead Engagement
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Postalytics.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Launch New Products
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Postalytics Use-Cases and Business Priorities: Customer Satisfaction Data

Postalytics works with different mediums / channels such as E-Mail.

Postalytics's features include Personalization, Templates, Dashboard, etc. and Postalytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Postalytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We can access the postcard editor right from our automation system, and even use triggers and automated workflows with direct mail now which is transformational...." Peer review by User

Postalytics, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Postalytics® automates personalized direct mail from your CRM. Delivery and response are analyzed by Postalytics® for smarter marketing.

Popular Business Setting

for Postalytics

Top Industries

  • Marketing and Advertising
  • Health, Wellness and Fitness
  • Oil & Energy

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Postalytics is popular in Marketing And Advertising, Health, Wellness And Fitness, and Oil & Energy and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Postalytics Use Cases

What benefits does Postalytics offer for Workflow Management?

What Are the key features of Postalytics for Direct Marketing?

How does Postalytics address your Engaging And Following Up Challenges?

How does Postalytics address your Drip Marketing Challenges?

What makes Postalytics ideal for Campaign Management?

20+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Postalytics solved their Marketing Automation needs. Cuspera uses 360 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Financial Services

CASE STUDY A Credit Union

A credit union increased their new membership by 35% and loan applications by 28% using personalized, direct mail marketing.

Health, Wellness and Fitness

CASE STUDY BoardVitals

BoardVitals improved marketing efficiency by scaling direct mail automation, leading to significant growth.

Insurance

CASE STUDY Insurance Direct Mail

Insurance Direct Mail campaign using Postalytics resulted in a 42% response rate, with an average of $28.35 per response.

Marketing and Advertising

CASE STUDY Sales Engine

Agency Edition boosted sales by 400% using Postalytics' direct mail platform, increasing leads and driving website traffic.

Manufacturing

CASE STUDY Goodman Manufacturing

Postalytics helped a company increase customer acquisition by 25% and boost sales by 15% using direct mail marketing to both the US and Canada.

Food & Beverages

CASE STUDY Fresh City

Fresh City achieved a +113% ROI using Postalytics postcards for direct mail automation.

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How to Get More Customers with Direct Mail Automation

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Peers used Postalytics for workflow management and direct marketing

Postalytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.46/5

Read Reviews (21)
Custom Reports

4.05/5

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.46/5

Read Reviews (21)
Custom Reports

4.05/5

Read Reviews (65)

Software Failure Risk Guidance

?

for Postalytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Postalytics

Postalytics, Inc. News

Product

Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics

Postalytics has launched support for Business Reply Mail Envelopes (BREs) and Courtesy Reply Envelopes (CREs), enabling direct mail marketers to simplify recipient responses and tailor campaigns based on audience needs and budget, aiming to improve response rates.

Postalytics, Inc. Profile

Company Name

Postalytics, Inc.

HQ Location

55 Accord Park Dr, Rockland, MA 02370

Employees

1-10

Social

Financials

PRIVATE