Postalytics Overview

Postalytics® transforms direct mail into a dynamic marketing tool by integrating seamlessly with CRM systems. This automation software enables businesses to send personalized direct mail campaigns efficiently, ensuring messages reach their audience with precision. Key features include the ability to track and analyze delivery and response rates, providing marketers with valuable insights into campaign performance. Postalytics® enhances customer engagement through smart mailing lists, which optimize response rates. The software’s ability to create and send automated direct mail quickly sets it apart in the marketing automation landscape, offering a unique advantage for businesses aiming to stand out in a crowded marketplace.

Use Cases

Customers recommend Workflow Management, Direct Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Postalytics.

Other use cases:

  • Drip Marketing
  • Campaign Management
  • Training & Onboarding
  • Communication Management
  • Channel Marketing
  • Generation Of New Leads
  • Lead Engagement
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Postalytics.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Launch New Products
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Postalytics Use-Cases and Business Priorities: Customer Satisfaction Data

Postalytics works with different mediums / channels such as E-Mail.

Postalytics's features include Personalization, Templates, Dashboard, etc. and Postalytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Postalytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Yet it has never been harder to earn attention and engagement...." Peer review

Postalytics, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Postalytics® automates personalized direct mail from your CRM. Delivery and response are analyzed by Postalytics® for smarter marketing.

Popular Business Setting

for Postalytics

Top Industries

  • Marketing and Advertising
  • Health, Wellness and Fitness
  • Oil & Energy

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Postalytics is popular in Marketing And Advertising, Health, Wellness And Fitness, and Oil & Energy and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Postalytics Use Cases

What solutions does Postalytics provide for Workflow Management?

What Are the key features of Postalytics for Direct Marketing?

What makes Postalytics ideal for Engaging And Following Up?

Why is Postalytics the best choice for Drip Marketing?

How does Postalytics facilitate Campaign Management?

20+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Postalytics solved their Marketing Automation needs. Cuspera uses 360 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Marketing and Advertising

CASE STUDY Sigma Marketing Insights

Postalytics Triggered Drip helped Sigma Marketing Insights stand out with automated, personalized letters sent to new leads. Sigma used HubSpot workflows to send a CEO-signed letter and a personalize...d URL to prospects who downloaded their ebook. This approach made each client interaction feel special and personal. Within 60 days, scheduled free data assessments more than doubled. The campaign combined direct mail, email, and phone calls for better engagement.

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Financial Services

CASE STUDY The Member Closing Center (MCC)

Postalytics helped The Member Closing Center (MCC) automate direct mail for credit union marketing. MCC used Salesforce integration and variable data to create highly personalized mailers. They targe...ted pre-approved auto loan candidates using credit bureau data. The solution simplified complex workflows and enabled MCC to send thousands of personalized mail pieces each month. This approach improved response and conversion rates for auto loan refinancing offers.

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Consumer Goods

CASE STUDY Zogics

Postalytics helped Zogics automate direct mail campaigns for their gym supply eCommerce business. Zogics used Postalytics to send large, personalized postcards to re-engage customers who stopped buyi...ng. The solution integrated with HubSpot, letting Zogics track engagement and automate mailings. Zogics saw a 500% increase in ROI and a 140% rise in order volume. The campaign also saved time and reduced manual work.

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Retail

CASE STUDY Zogics

Postalytics helped Zogics reactivate customers who stopped responding to email. Zogics used automated, oversized postcards integrated with HubSpot workflows. This direct mail solution let them send t...argeted offers and track engagement. In just 2 months, Zogics saw a 500% ROI and a 140% increase in order volume. The campaign also saved time and reduced manual work.

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CASE STUDY The High Museum of Art

Postalytics helped The High Museum of Art automate their direct mail outreach. The museum's membership team used to spend a lot of time preparing and sending mail by hand. With Postalytics, they now ...send annual tax letters and membership campaigns automatically. This saves staff time and ensures mailings go out on time. The team can now focus more on serving members and less on manual tasks. The platform's flexible plans also help the museum adjust to seasonal needs.

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Marketing and Advertising

CASE STUDY Vacation Reputation

Postalytics helped Vacation Reputation solve the problem of high minimum order sizes in direct mail. Vacation Reputation needed a way to send small, targeted mailings to vacation property owners. Wit...h Postalytics, they could send as few as 20 postcards a month at a low cost. This allowed them to reach prospects quickly and avoid wasted spending. The solution enabled personalized, automated, and tracked direct mail campaigns for better vacation rental ROI.

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Video

How to Get More Customers with Direct Mail Automation

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Peers used Postalytics for workflow management and direct marketing

Postalytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.46/5 ★

Read Reviews (21)
Custom Reports

4.05/5 ★

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.46/5 ★

Read Reviews (21)
Custom Reports

4.05/5 ★

Read Reviews (65)

Software Failure Risk Guidance

?

for Postalytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Postalytics

Postalytics, Inc. News

Product

Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics

Postalytics has launched support for Business Reply Mail Envelopes (BREs) and Courtesy Reply Envelopes (CREs), enabling direct mail marketers to simplify recipient responses and tailor campaigns based on audience needs and budget, aiming to improve response rates.

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Postalytics, Inc. Profile

Company Name

Postalytics, Inc.

Company Website

https://www.postalytics.com/

HQ Location

55 Accord Park Dr, Rockland, MA 02370

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

PRIVATE