Product-Led Growth Flywheel Overview

Product-Led Growth Flywheel drives business growth through a user-centric product experience. This framework is promoted by Appcues.

Use Cases

Customers recommend Engaging And Following Up, Viral Marketing, Measuring Customer Satisfaction, as the business use cases that they have been most satisfied with while using Product-Led Growth Flywheel.

Other use cases:

  • Advocacy Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Product-Led Growth Flywheel.

Other priorities:

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Product-Led Growth Flywheel Use-Cases and Business Priorities: Customer Satisfaction Data

Product-Led Growth Flywheel works with different mediums / channels such as User Generated Content.

Comprehensive Insights on Product-Led Growth Flywheel Use Cases

What makes Product-Led Growth Flywheel ideal for Engaging And Following Up?

Case Studies

Marketing and Advertising

CASE STUDY Bynder

Bynder used Appcues to build a self-service product demo. Before, sales demos took up to 2 hours and were hard to scale. With Appcues, Bynder created guided tours and onboarding flows in their demo a...pp. This let users explore features on their own. Bynder saw a 9% increase in sales cycle speed. 80% of users gave positive feedback on the new demo experience. 20% of sales qualified leads now come from the self-serve demo.

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Information Technology and Services

CASE STUDY Blip

Appcues helped Blip improve user onboarding for their chatbot builder platform. Blip used Appcues to create a multi-step, personalized onboarding flow. This guided users through key actions like crea...ting and testing chatbots. Activation rates increased by 124%, from 28.4% to 63.74%. The median time to value dropped from 1.1 hours to 6.8 minutes, a 9.7X reduction.

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Human Resources

CASE STUDY Circa

Appcues NPS helped Circa boost customer feedback by 370%. Circa struggled to get survey responses using SurveyMonkey, with only 85 replies. By adding Appcues NPS directly into their product, users co...uld give feedback in real time. This made it easy for users to share their thoughts. In one quarter, responses jumped from 85 to 440. Circa now tracks user satisfaction daily and routes feedback quickly to the right team.

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Utilities

CASE STUDY ProfitWell

Appcues helped ProfitWell improve user onboarding. ProfitWell used Appcues' Flow Builder to create onboarding flows without needing developers. They launched in-app messages and onboarding steps quic...kly. Within two months, ProfitWell saw a 20% increase in first-week retention. Appcues gave ProfitWell control over user engagement and retention.

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Marketing and Advertising

CASE STUDY Litmus

Appcues helped Litmus increase feature adoption by 2100%. Litmus wanted to reduce churn and grow their user base. They used Appcues to run in-app onboarding and feature announcements. They segmented ...messages and used tooltips to highlight features. After the update, 20% of new users adopted the Proof feature. For another feature, 62% of users who saw the tooltip became active users, compared to 2% in the control group. This led to a 22X increase in adoption. Litmus could now test ideas faster and with fewer resources.

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Marketing and Advertising

CASE STUDY GetResponse

Appcues helped GetResponse improve user activation and feature adoption. GetResponse used Appcues to track user actions and create better onboarding flows. This led to a 60% increase in new email cre...ation and a 16% rise in email sends. The Website Builder adoption also grew by about 5% after using Appcues modals. GetResponse now plans to use Appcues for more product improvements and localization.

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Product-Led Growth Flywheel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.40/5 ★

Read Reviews (4)
Analytics

3.69/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.40/5 ★

Read Reviews (4)
Analytics

3.69/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Product-Led Growth Flywheel

Top Failure Risks for Product-Led Growth Flywheel

Appcues News

Executive

Appcues Appoints John McCarthy as Vice President of Finance & Operations

Appcues has appointed John McCarthy as Vice President. McCarthy will lead sales and marketing, working with the CEO to grow Appcues' client base and market presence. He brings extensive experience in security and engineering from previous leadership roles. The CEO highlighted McCarthy's expertise as a key asset for Appcues' continued growth.

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Executive

Appcues Appoints John McCarthy as Vice President of Finance & Operations - citybiz

Appcues has named John McCarthy as vice president of finance and operations. McCarthy will oversee financial strategy and operational processes to support Appcues growth in the user engagement software market.

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Product

Appcues Unveils Launchpads: the In-App Resource Center That Transforms User Support and Engagement - AccessWire

Appcues has launched Launchpads, a new in-app resource center designed to enhance user support and engagement.

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Appcues Profile

Company Name

Appcues

Company Website

https://www.appcues.com/

HQ Location

54 Canal Street, Floor 5, Boston, MA 02114, US

Employees

51-100

Social

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Financials

SERIES B