Psyma Overview

Psyma specializes in delivering customized market research solutions that dive deep into consumer insights. Their approach is tailored, focusing on understanding specific business challenges and leveraging data to inform strategic decisions. Psyma's expertise spans various industries, providing actionable insights that drive ROI and market positioning. With a strong emphasis on client collaboration, their research methodologies are designed to adapt to the unique needs of each project, ensuring relevant and precise outcomes. This personalized service model distinguishes Psyma in the competitive landscape of market research, offering businesses a strategic edge through informed decision-making.

Use Cases

Customers recommend Market Research, Content Tracking, International Marketing, as the business use cases that they have been most satisfied with while using Psyma.

Other use cases:

  • Influencer Marketing
  • Competitive Intelligence
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Business Priorities

Enter New Markets Internationally Or Locally and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Psyma.

Other priorities:

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Psyma Use-Cases and Business Priorities: Customer Satisfaction Data

Psyma works with different mediums / channels such as Website.

Reviews

"...Psyma is an international market research solution...." Peer review

Psyma delivers valid insights and determines drivers for success. Application-oriented strategies are recommended.

Comprehensive Insights on Psyma Use Cases

How can Psyma enhance your Market Research process?

Case Studies

CASE STUDY Annonymous

EthnoWalk is a tool for ethnographic market research. The customer wanted to better understand the lives of their potential customers. The study used in-depth interviews in comfortable environments t...o build trust and encourage open conversation. The result was a detailed description of the target group's world, with photos and quotes to make insights clear for the customer.

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Banking

CASE STUDY Deutsche Kreditbank AG

DKB Meet is a longterm community platform for Deutsche Kreditbank AG. The bank wanted to improve internet banking and customer communication by understanding customer needs better. Psyma set up a clo...sed community of DKB customers to share feedback and test new features. The pilot started with 48 members and quickly expanded to 300 due to strong results. The project delivered fast, reliable insights and enabled rapid implementation of new ideas.

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CASE STUDY Anonymous

Psyma used a mix of qualitative and quantitative research methods to review and develop a customer loyalty program. They segmented customer groups, held focus groups, and ran co-creation workshops wi...th the client. They tracked the results of new program features over time. The output was recommendations for implementing concepts and services to increase program usage.

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CASE STUDY Annonymous

Psyma Werbetracking helps check communication activities. The goal is to evaluate different communication actions, focusing on TV ads. The tool uses regular online surveys with a sample size of 800. ...It shows key KPIs for each communication activity. The results help track ad recall and brand perception over time. The findings give tips to improve ad channels and content.

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CASE STUDY Annonymous

CRM für Clubmitglieder helps clubs improve their membership programs. The goal was to find out what makes club membership attractive and how to make it better. The team used interviews and online sur...veys with current and former members. They also asked website visitors about what they want in a club. The result was clear advice on how to make the club more appealing and use it as a strong CRM tool.

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CASE STUDY international agierender Kunde

Psyma conducted a quantitative online survey for an international client to improve understanding of target groups. The study aimed to analyze needs, attitudes, behaviors, information and purchase pr...ocesses, and media usage. 5,000 consumers from Germany, France, Russia, China, and Japan participated. The output included detailed insights into information, purchase, and usage behavior, as well as brand and product perception. Segmentations identified consumer typologies, described as 'fingerprints.'

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Psyma Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (5)
Analytics

3.37/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (5)
Analytics

3.37/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Psyma

Top Failure Risks for Psyma

Psyma Group AG Profile

Company Name

Psyma Group AG

Company Website

https://psyma.com/en

HQ Location

Madrid

Employees

501-1000

Social

Linkedin

Financials

PRIVATE