Product Business Settings

SAS® CUSTOMER INTELLIGENCE 360 is popular in Computer Software, Hospitality industries and is widely used by Mid Market, Small Business.

SAS® CUSTOMER INTELLIGENCE 360 Product Overview

SAS Customer Intelligence 360 offers a modern marketing hub for real-time, individualized customer interactions. Engagement is elevated beyond CDP capabilities.

How satisfied the customers are with SAS® CUSTOMER INTELLIGENCE 360 use-cases

Reviews

"...SAS Customer Link Analytics enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation...." Peer review

SAS® CUSTOMER INTELLIGENCE 360 Customer Insights, Testimonials and Case Studies

 

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal - Soccerscene

Liverpool FC has partnered with SAS in a multi-year agreement to integrate SAS Customer Intelligence 360 and SAS Viya into its marketing operations. This partnership focuses on using AI and data anal...ytics to enhance fan engagement and marketing efficiency. The collaboration also includes a STEM education initiative with the LFC Foundation, highlighting a blend of enterprise and community impact.

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Predictive AI tools from SAS and Pinnacle Solutions transform pediatric care | SAS India

SAS and Pinnacle Solutions have partnered to implement the Predictive Health Solutions Patient No-Show Predictor at Childrens Specialized Hospital, significantly reducing patient no-shows by 63% in o...ne clinic. Built on SAS Viya and hosted on AWS, this tool analyzes scheduling data to improve patient care and operational efficiency, showcasing the impact of advanced analytics and AI in healthcare.

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Nexent Bank automates real-time credit decisions with SAS | SAS India

Nexent Bank has implemented SAS Viya to automate real-time credit decisions, enhancing customer experience and operational efficiency. The AI-powered platform accelerates credit approvals, reduces de...fault risk, and improves risk management through advanced analytics. This deployment allows Nexent Bank to process loan applications swiftly, aligning with its strategy for smarter banking and regulatory compliance.

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HSBC - Financial Services - Very Large

SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS to protect 100% of credit card transactions in real time in the US, Europe, and A...sia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.

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Intesa Sanpaolo - Banking

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

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wienerberger - Manufacturing

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

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SAS® CUSTOMER INTELLIGENCE 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (1)
Analytics

4.64/5 ★

Read Reviews (26)
Custom Reports

4.63/5 ★

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (1)
Analytics

4.64/5 ★

Read Reviews (26)
Custom Reports

4.63/5 ★

Read Reviews (13)

Software Failure Risk Guidance

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for SAS® CUSTOMER INTELLIGENCE 360

Top Failure Risks for SAS® CUSTOMER INTELLIGENCE 360

SAS Institute Inc. News

Awards
 

Chartis names SAS a leader in AI Governance

SAS has been recognized as a category leader in AI governance by Chartis Research, highlighting its SAS Viya platform's capabilities in model management, workflow automation, and compliance. SAS's solutions emphasize AI transparency, accountability, and risk management, particularly in regulated industries. This recognition underscores SAS's commitment to responsible AI practices and its strategic positioning in AI governance.

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Partnership
 

TD SYNNEX provides SAS Partners across Europe with a ready-to-use platform to ...

TD SYNNEX and SAS have launched the SAS Partner Solution Environment in Europe, built on the SAS Viya platform. This initiative allows SAS partners to quickly demonstrate AI and analytics value, reducing complexity and time to market. The collaboration with Lenovo, Intel, and Red Hat supports innovation across cloud infrastructures, enhancing partner capabilities to deliver AI-driven solutions.

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Partnership
 

SAS and Goa Institute of Managements Bitathon 2026 nurtures Indias next wave of responsible AI innovators

SAS partnered with the Goa Institute of Management to host Bitathon 2026, a major student analytics competition in India. The event focused on responsible AI, attracting over 850 teams. Participants competed for SAS Data Science certifications and cash prizes, demonstrating their skills in addressing real-world challenges. The collaboration aims to prepare students for future innovations in AI.

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Awards
 

SAS Named A Leader in 2026 Gartner Magic Quadrant for Decision Intelligence Platforms - Engineering / Artificial Intelligence - SAS Institute, Inc .

SAS Named A Leader in 2026 Gartner Magic Quadrant for Decision Intelligence Platforms - Engineering / Artificial Intelligence - SAS Institute, Inc .

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SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

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Financials

PRIVATE