SAS® CUSTOMER INTELLIGENCE 360 Overview

SAS Customer Intelligence 360 offers a modern marketing hub for real-time, individualized customer interactions. Engagement is elevated beyond CDP capabilities.

Use Cases

Customers recommend Engagement Management, Helpdesk Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using SAS® CUSTOMER INTELLIGENCE 360.

Other use cases:

  • Social Media Analytics
  • Social Media Marketing
  • Lifetime Value Management
  • Lead Engagement
  • Forecasting
  • Collaboration
  • Workflow Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships is the most popular business priority that customers and associates have achieved using SAS® CUSTOMER INTELLIGENCE 360.

SAS® CUSTOMER INTELLIGENCE 360 Use-Cases and Business Priorities: Customer Satisfaction Data

SAS® CUSTOMER INTELLIGENCE 360 works with different mediums / channels such as Mobile. Website. Mobile App etc.

SAS® CUSTOMER INTELLIGENCE 360's features include Personalization, and Live Streaming. and SAS® CUSTOMER INTELLIGENCE 360 support capabilities include 24/7 Support, Email Support, Chat Support, etc. also SAS® CUSTOMER INTELLIGENCE 360 analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SAS Customer Link Analytics enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation...." Peer review

Popular Business Setting

for SAS® CUSTOMER INTELLIGENCE 360

Top Industries

  • Computer Software
  • Hospitality

Popular in

  • Mid Market
  • Small Business

SAS® CUSTOMER INTELLIGENCE 360 is popular in Computer Software, and Hospitality, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on SAS® CUSTOMER INTELLIGENCE 360 Use Cases

How does SAS® CUSTOMER INTELLIGENCE 360 address your Engagement Management Challenges?

Case Studies

Banking

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

Financial Services

CASE STUDY Hsbc

HSBC reduced fraud across tens of millions of accounts using SAS® Fraud Management, achieving lower fraud incidence than expected and protecting all credit card transactions in real time.

SAS® CUSTOMER INTELLIGENCE 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.15/5

Read Reviews (1)
Analytics

4.64/5

Read Reviews (26)
Custom Reports

4.63/5

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.15/5

Read Reviews (1)
Analytics

4.64/5

Read Reviews (26)
Custom Reports

4.63/5

Read Reviews (13)

Software Failure Risk Guidance

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for SAS® CUSTOMER INTELLIGENCE 360

Top Failure Risks for SAS® CUSTOMER INTELLIGENCE 360

SAS Institute Inc. News

Awards

SAS recognized on the 2025 MES Midmarket 100 list | WebWire

Datadog has been named a Leader in the 2025 Gartner Magic Quadrant for Observability Platforms, marking the fifth consecutive year it has received this recognition. This accolade highlights Datadog's ongoing innovation and leadership in cloud application monitoring and security. The company continues to focus on product innovation and R&D, leveraging AI to enhance applications and workflows.

Executive

SAS names Matt Parson as Chief Financial Officer - Fintech Finance

SAS has appointed Matt Parson as the new Chief Financial Officer, succeeding David Davis. Parson brings extensive experience from his roles at Red Hat, CloudBees, Paymentus, and ExtraHop. As CFO, he will oversee SAS's global financial strategy, focusing on scalable growth and market expansion. CEO Jim Goodnight highlights Parson's expertise in steering financial and operational strategies for high-growth tech companies.

Partnership

SAS / Vietnam Airlines Launches Codeshare Partnership From July 2025 - AeroRoutes

SAS and Vietnam Airlines will launch a reciprocal codeshare partnership starting July 2025. This collaboration will cover routes between Scandinavia and Vietnam, with connections via Europe. Key routes include Hanoi to London and Paris, and Copenhagen to several European cities.

Awards

SAS wins Best Credit Risk Platform at WatersTechnology Asia Awards - Morningstar

SAS received the Best Credit Risk Platform award at the WatersTechnology Asia Awards, recognizing its excellence in credit risk analytics and financial technology solutions for the banking and finance sector.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE