SAS Customer Intelligence: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: SAS Customer Intelligence
Brand: SAS Customer Intelligence
Rating: 4.18 (259 reviews)

4.18 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Customer Intelligence | Unprecedented clarity. Confident marketing. Superior customer experiences.

AI Powered

SAS Customer Intelligence Overview

SAS-customer-intelligence helps identify profitable growth opportunities. Marketing initiatives are amplified using SAS's customer intelligence solutions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAS Customer Intelligence.

Other use cases:

Forecasting
Lifetime Value Management
Order Management
Digital Marketing
Sending & Publishing Communications
Advertisement
Competitive Intelligence

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAS Customer Intelligence.

Other priorities:

Improve ROI
Increase Sales & Revenue
Grow Market Share
Improve Internal Communications
Establish Thought Leadership
Improve Brand Engagement

See all business priorities See less business priorities

SAS Customer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

SAS Customer Intelligence works with different mediums / channels such as Offline. Omnichannel. Social Media etc.

SAS Customer Intelligence's features include Personalization. and SAS Customer Intelligence support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS Customer Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Forecasting and optimization...." Peer review

Popular Business Setting

for SAS Customer Intelligence

Top Industries

Computer Software
Hospitality
Marketing and Advertising

Popular in

Mid Market
Small Business
Large Enterprise

SAS Customer Intelligence is popular in Computer Software, Hospitality, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on SAS Customer Intelligence Use Cases

How does SAS Customer Intelligence facilitate Engagement Management?

What makes SAS Customer Intelligence ideal for Campaign Management?

How does SAS Customer Intelligence address your Forecasting Challenges?

What Are the key features of SAS Customer Intelligence for Lifetime Value Management?

23+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAS Customer Intelligence solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Restaurants

CASE STUDY Boddie-Noell Enterprises

SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS Visual Forecasting, Visual Analytics, and Intelligent Decisioning t...o make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.

Hospitality

CASE STUDY Norwegian Cruise Line Holdings

SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.

Banking

CASE STUDY Intesa Sanpaolo

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

Manufacturing

CASE STUDY wienerberger

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

Insurance

CASE STUDY Caser Seguros

SAS Customer Analytics helped Caser Seguros, a large insurance company, win in a tough price war. The company used SAS to analyze market trends and competitor pricing. This let them react quickly and... keep more customers. The predictive tools helped them prepare for churn and launch retention programs fast. Caser Seguros needed a flexible solution for many sales channels, and SAS delivered.

Banking

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

Peers used SAS Customer Intelligence for engagement management and campaign management

SAS Customer Intelligence Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (13)
Analytics	4.69/5 ★ Read Reviews (71)
Custom Reports	4.58/5 ★ Read Reviews (49)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (13)
Analytics	4.69/5 ★ Read Reviews (71)
Custom Reports	4.58/5 ★ Read Reviews (49)

Software Failure Risk Guidance

for SAS Customer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for SAS Customer Intelligence

SAS Institute Inc. News

Product 27/07/2025

SAS Using Digital Twins to Transform Manufacturing

SAS is transforming manufacturing with enhanced digital twin capabilities, combining its AI and analytics with Unreal Engine from Epic Games. Georgia-Pacific is piloting these digital twins to optimize operations at its Savannah River Mill. The initiative aims to improve productivity, safety, and efficiency, with potential applications in healthcare and urban planning.

Product 16/07/2025

SAS debuts new, custom AI models to bust business bottlenecks

SAS has introduced new AI models designed to tackle specific business challenges, such as entity resolution and supply chain optimization. These models, part of SAS's $1 billion investment in AI, are pre-trained or customizable, integrating easily with existing systems. They aim to enhance productivity and ROI while adhering to ethical standards. Future releases will include models for fraud detection and healthcare payment integrity.

Awards 14/07/2025

SAS recognized on the 2025 MES Midmarket 100 list | WebWire

Datadog has been named a Leader in the 2025 Gartner Magic Quadrant for Observability Platforms, marking the fifth consecutive year it has received this recognition. This accolade highlights Datadog's ongoing innovation and leadership in cloud application monitoring and security. The company continues to focus on product innovation and R&D, leveraging AI to enhance applications and workflows.

Executive 09/07/2025

SAS names Matt Parson as Chief Financial Officer - Fintech Finance

SAS has appointed Matt Parson as the new Chief Financial Officer, succeeding David Davis. Parson brings extensive experience from his roles at Red Hat, CloudBees, Paymentus, and ExtraHop. As CFO, he will oversee SAS's global financial strategy, focusing on scalable growth and market expansion. CEO Jim Goodnight highlights Parson's expertise in steering financial and operational strategies for high-growth tech companies.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE