SAS Customer Intelligence Overview

SAS-customer-intelligence helps identify profitable growth opportunities. Marketing initiatives are amplified using SAS's customer intelligence solutions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAS Customer Intelligence.

Other use cases:

  • Forecasting
  • Lifetime Value Management
  • Order Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Advertisement
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAS Customer Intelligence.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Brand Engagement
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SAS Customer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

SAS Customer Intelligence works with different mediums / channels such as Offline. Omnichannel. Social Media etc.

SAS Customer Intelligence's features include Personalization. and SAS Customer Intelligence support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS Customer Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SAS s 'Customer Link Analytics' enables businesses to identify their customers' social communities which allows them to manage their campaign effectiveness by targeting prospects and retaining high-value customers...." Peer review

Popular Business Setting

for SAS Customer Intelligence

Top Industries

  • Computer Software
  • Hospitality
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

SAS Customer Intelligence is popular in Computer Software, Hospitality, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on SAS Customer Intelligence Use Cases

How does SAS Customer Intelligence facilitate Engagement Management?

How does SAS Customer Intelligence address your Campaign Management Challenges?

How efficiently Does SAS Customer Intelligence manage your Forecasting?

What solutions does SAS Customer Intelligence provide for Lifetime Value Management?

11 buyers and buying teams have used Cuspera to assess how well SAS Customer Intelligence solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Banking

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

Restaurants

CASE STUDY Boddie-Noell Enterprises

SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS Visual Forecasting, Visual Analytics, and Intelligent Decisioning t...o make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.

Banking

CASE STUDY Intesa Sanpaolo

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

Hospitality

CASE STUDY Norwegian Cruise Line Holdings

SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.

Manufacturing

CASE STUDY wienerberger

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

Insurance

CASE STUDY Caser Seguros

SAS Customer Analytics helped Caser Seguros, a large insurance company, win in a tough price war. The company used SAS to analyze market trends and competitor pricing. This let them react quickly and... keep more customers. The predictive tools helped them prepare for churn and launch retention programs fast. Caser Seguros needed a flexible solution for many sales channels, and SAS delivered.

lightning

Peers used SAS Customer Intelligence for engagement management and campaign management

SAS Customer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (13)
Analytics

4.69/5 ★

Read Reviews (71)
Custom Reports

4.58/5 ★

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (13)
Analytics

4.69/5 ★

Read Reviews (71)
Custom Reports

4.58/5 ★

Read Reviews (49)

Software Failure Risk Guidance

?

for SAS Customer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for SAS Customer Intelligence

SAS Institute Inc. News

Awards

Chartis: SAS earns 'best-in-class' honors in enterprise and payment fraud solutions

SAS has been recognized as a 'best-in-class' leader in enterprise and payment fraud solutions by Chartis Research. SAS achieved perfect scores in analytics for fraud platforms and excelled in all core evaluation areas. Their AI-powered solutions, including SAS Fraud Decisioning on SAS Viya, are noted for real-time, multi-layer fraud defenses. SAS remains a key provider for financial institutions, offering advanced analytics to combat emerging fraud threats.

Awards

SAS Earns Recognition on the 2nd Annual CRN AI 100 List | SAS

SAS has been recognized on the 2025 CRN AI 100 list in the AI for Data and Analytics category. This marks the second consecutive year SAS has earned this honor, highlighting its commitment to AI innovation and its ability to empower IT channel partners with its cloud-native platform, SAS Viya. The recognition underscores SAS's leadership in the AI landscape and its support for partners in creating AI-based solutions.

Product

SAS launches Academy for Data & AI Excellence in India to help bridge the country's ...

SAS has launched the Academy for Data & AI Excellence in India to address the country's AI skills gap. The academy offers bootcamps in Data Engineering, Business Analytics, Decision Intelligence, and Applied AI & ML, focusing on GenAI skills. This initiative aims to prepare a future-ready workforce, meeting the growing demand for AI professionals in India.

Awards

Datos Insights: SAS sets bar for vendor stability and product features in fraud and AML case management | SAS

SAS has been recognized as a Market Leader in the Datos Matrix: Fraud and AML Case Management report. The report highlights SAS's AI-powered financial crime management platform, built on SAS Viya, for its vendor stability and top product features. SAS excels in integrating fraud detection and investigation, enhancing investigational efficiency by up to 30%. The platform's capabilities include AI-driven automation, continuous risk monitoring, and advanced entity resolution.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE