SAS Customer Intelligence Overview

SAS-customer-intelligence helps identify profitable growth opportunities. Marketing initiatives are amplified using SAS's customer intelligence solutions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAS Customer Intelligence.

Other use cases:

  • Forecasting
  • Lifetime Value Management
  • Order Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Advertisement
  • Competitive Intelligence
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAS Customer Intelligence.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Brand Engagement
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SAS Customer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

SAS Customer Intelligence works with different mediums / channels such as Offline. Omnichannel. Social Media etc.

SAS Customer Intelligence's features include Personalization. and SAS Customer Intelligence support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS Customer Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SAS s 'Customer Link Analytics' enables businesses to identify their customers' social communities which allows them to manage their campaign effectiveness by targeting prospects and retaining high-value customers...." Peer review

Popular Business Setting

for SAS Customer Intelligence

Top Industries

  • Computer Software
  • Hospitality
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

SAS Customer Intelligence is popular in Computer Software, Hospitality, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on SAS Customer Intelligence Use Cases

What solutions does SAS Customer Intelligence provide for Engagement Management?

How does SAS Customer Intelligence address your Campaign Management Challenges?

What Are the key features of SAS Customer Intelligence for Forecasting?

How efficiently Does SAS Customer Intelligence manage your Lifetime Value Management?

23+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAS Customer Intelligence solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Banking

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

Financial Services

CASE STUDY Hsbc

HSBC reduced fraud across tens of millions of accounts using SAS® Fraud Management, achieving lower fraud incidence than expected and protecting all credit card transactions in real time.

lightning

Peers used SAS Customer Intelligence for engagement management and campaign management

SAS Customer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (13)
Analytics

4.69/5 ★

Read Reviews (71)
Custom Reports

4.58/5 ★

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (13)
Analytics

4.69/5 ★

Read Reviews (71)
Custom Reports

4.58/5 ★

Read Reviews (49)

Software Failure Risk Guidance

?

for SAS Customer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for SAS Customer Intelligence

SAS Institute Inc. News

Awards

SAS recognized on the 2025 MES Midmarket 100 list | WebWire

Datadog has been named a Leader in the 2025 Gartner Magic Quadrant for Observability Platforms, marking the fifth consecutive year it has received this recognition. This accolade highlights Datadog's ongoing innovation and leadership in cloud application monitoring and security. The company continues to focus on product innovation and R&D, leveraging AI to enhance applications and workflows.

Executive

SAS names Matt Parson as Chief Financial Officer - Fintech Finance

SAS has appointed Matt Parson as the new Chief Financial Officer, succeeding David Davis. Parson brings extensive experience from his roles at Red Hat, CloudBees, Paymentus, and ExtraHop. As CFO, he will oversee SAS's global financial strategy, focusing on scalable growth and market expansion. CEO Jim Goodnight highlights Parson's expertise in steering financial and operational strategies for high-growth tech companies.

Partnership

SAS / Vietnam Airlines Launches Codeshare Partnership From July 2025 - AeroRoutes

SAS and Vietnam Airlines will launch a reciprocal codeshare partnership starting July 2025. This collaboration will cover routes between Scandinavia and Vietnam, with connections via Europe. Key routes include Hanoi to London and Paris, and Copenhagen to several European cities.

Awards

SAS wins Best Credit Risk Platform at WatersTechnology Asia Awards - Morningstar

SAS received the Best Credit Risk Platform award at the WatersTechnology Asia Awards, recognizing its excellence in credit risk analytics and financial technology solutions for the banking and finance sector.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE