SiriusXM Overview

SiriusXM Media provides audio advertising solutions across platforms like Pandora, SiriusXM, and SoundCloud. This service taps into a diverse and dedicated listener base, offering brands a unique opportunity to engage with audiences through music and podcast ads. Leveraging insights from a wide-ranging audience, SiriusXM Media helps businesses craft targeted advertising strategies that resonate with listeners. This approach ensures that brands can effectively reach and influence their desired demographics, enhancing their advertising impact in the audio space.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Measuring Net Promoter Score, as the business use cases that they have been most satisfied with while using SiriusXM.

Other use cases:

  • Content Management
  • Creative Agency
  • Knowledge Management
  • Media Buying
  • Competitive Intelligence
  • Collaboration
  • Sending & Publishing Communications
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using SiriusXM.

Other priorities:

  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Launch New Products
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SiriusXM Use-Cases and Business Priorities: Customer Satisfaction Data

SiriusXM works with different mediums / channels such as User Generated Content. Blogs. Mass Media etc.

SiriusXM's features include Feedback Surveys, and SEM. and SiriusXM support capabilities include 24/7 Support, AI Powered, Email Support, etc. also SiriusXM analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Midroll is the leading podcast advertising network, connecting companies and brands with some of the most beloved and respected names in podcasting...." Peer review

SiriusXM Media provides top audio advertising on platforms like Pandora, SiriusXM, and SoundCloud. Contact their sales representative to get started.

Comprehensive Insights on SiriusXM Use Cases

How can SiriusXM enhance your Engaging And Following Up process?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SiriusXM solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Automotive

CASE STUDY Volvo

Volvo used the SXM Podcast Network to boost brand recall. They faced supply chain issues and needed to connect with safety-focused consumers. Podcast hosts from shows like Freakonomics delivered cust...om ads to engaged listeners. As a result, unaided recall for Volvo rose by 66%. Brand affinity increased by 9%. Listeners were 8% more likely to seek information about Volvo.

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Retail

CASE STUDY Ulta Beauty

Ulta Beauty used Dynamic Audio ads to reach Hispanic and African American shoppers. The Studio Resonate team made unique ads to celebrate diversity. The campaign led to a 9-point increase in intent t...o shop from Hispanic creative and a 7-point increase from African American creative. All audio spots met or beat emotional benchmarks, with 'happy' and 'makes me feel good' as top attributes. Dynamic Audio outperformed standard audio ads, showing strong results for personalized creative.

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Hospital & Health Care

CASE STUDY University Hospitals

SXM Media helped University Hospitals boost awareness and drive appointments using streaming audio and podcast advertising. The campaign targeted adults and parents in Ohio needing pediatric, cancer,... and heart care. University Hospitals saw a 386% increase in incremental reach for their adult campaign and 345% for pediatrics by adding podcasts. The campaign delivered 23 million impressions. Streaming audio improved engagement, appointments, and brand awareness.

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Education

CASE STUDY Universal Technical Institute

SXM Media helped Universal Technical Institute boost leads by 365%. UTI wanted to increase student enrollment. SXM Media used targeted ads with demographic, geographic, and behavioral segments. They ...ran mobile audio, video, and display ads over two years. UTI saw a 72% drop in cost per lead. UTI increased their investment with SXM Media by 59%.

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Hospital & Health Care

CASE STUDY UCLA Health

SXM Media helped UCLA Health get thousands of appointment requests online and offline. UCLA Health wanted to reach new patients during the COVID-19 pandemic. SXM Media used audio, video, and display ...ads with precise audience targeting. They used demographic and geographic data to reach the right people. UCLA Health saw over 2,800 appointment requests. They lowered cost per appointment by 86% for colorectal and 73% for pediatric care.

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Entertainment

CASE STUDY Virtual Gaming Worlds

Pandora helped Virtual Gaming Worlds reach new players for Chumba Casino and LuckyLand Slots. VGW used a mix of first-party and third-party targeting with a hybrid audio-display model. The campaign r...an for six months. VGW beat Chumba Casino's cost-per-conversion goal by 45%. They beat LuckyLand Slots' goal by 33%. Precision targeting and multi-format ads drove strong conversions.

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lightning

Peers used SiriusXM for advertisement and engaging and following up

SiriusXM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.88/5 ★

Read Reviews (24)
Analytics

3.17/5 ★

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.88/5 ★

Read Reviews (24)
Analytics

3.17/5 ★

Read Reviews (13)

Software Failure Risk Guidance

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for SiriusXM

Overall Risk Meter

Low Medium High

Top Failure Risks for SiriusXM

Sirius XM Radio Inc. News

Partnership

SiriusXM Gives Advertisers a New Voice Powered by AI - radioworld.com

SiriusXM Media has partnered with software developer Narrativ to offer advertisers AI-generated voice replicas. This collaboration enables media brands to scale audio advertising with synthetic voices, while maintaining human oversight for quality and authenticity.

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Product

SiriusXM media launches data clean room for GroupM advertisers - Campaign US

SiriusXM Media has launched a data clean room for GroupM advertisers to improve data security and privacy.

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Sirius XM Radio Inc. Profile

Company Name

Sirius XM Radio Inc.

Company Website

https://www.siriusxmmedia.com/

HQ Location

250 Montgomery St, San Francisco, California US

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