Skype Overview

Skype allows free video calls, messaging, and affordable international calls. Instant online video calls can be created with one click, no download needed.

Use Cases

Customers recommend Collaboration, Conference Call Management, Sales Call Management, as the business use cases that they have been most satisfied with while using Skype.

Other use cases:

  • Communication Management
  • Content Management
  • Sales Document Management
  • Contact List Management
  • Helpdesk Management
  • Attendee Engagement
  • Event Onboarding
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Business Priorities

Improve Internal Communications and Attract More Attendees are the most popular business priorities that customers and associates have achieved using Skype.

Other priorities:

  • Enhance Customer Relationships
  • Reach Global Target Audience
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Business
  • Launch New Products
  • Customizable Branding
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Event ROI
  • Improve Navigation
  • Improve Consistency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Skype Use-Cases and Business Priorities: Customer Satisfaction Data

Skype works with different mediums / channels such as Video. Offline. Chat etc.

Skype's features include Personalization, Recording, Alerts: Popups & Notifications, etc. and Skype support capabilities include AI Powered, Chat Support, Phone Support, etc. also Skype analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Users can call, message, share content, and reserve meetings within the platform...." Peer review by Joshua M, Corporate Trainee, Marketing and Advertising

Popular Business Setting

for Skype

Top Industries

  • Information Technology and Services
  • Computer Software
  • Education

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Skype is popular in Information Technology And Services, Computer Software, and Education and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Skype Use Cases

What solutions does Skype provide for Collaboration?

How can Skype optimize your Conference Call Management Workflow?

How does Skype address your Sales Call Management Challenges?

Why is Skype the best choice for Communication Management?

What Are the key features of Skype for Content Management?

Case Studies

Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

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Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

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Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Read more →
Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

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Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

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Frequently Asked Questions(FAQ)

for Skype

What is Skype?

Skype is software that enables conversations. It works on mobile, PC, Xbox, and Alexa and is designed for both one-on-one and group conversations. It helps to communicate with others and exchange ideas using Skype messaging and HD audio and video calling.

Skype helps to have meetings and collaborate on amazing projects with the team, tell a tale or celebrate a birthday with friends and family, and work with a teacher to pick up a new skill or passion. Skype is free to use, and it allows one to communicate with groups of up to 100 people via voice and video calls.

Skype is already in use by millions of people to do all sorts of things together.

What is Skype used for?

Skype is mainly used by its customers to Improve Internal Communications and Attract More Attendees by Collaboration, Conference Call Management and Sales Call Management .

What are the top features of Skype?

Personalization, Recording and Alerts: popups & Notifications are some of the top features of Skype.

Who uses Skype?

Skype is used by Information Technology And Services, Computer Software and Education among other industries.

Where is Skype located?

Skype is headquartered at Redmond, WA.

Skype Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (79)
Analytics

4.45/5 ★

Read Reviews (164)
Custom Reports

3.64/5 ★

Read Reviews (1351)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (79)
Analytics

4.45/5 ★

Read Reviews (164)
Custom Reports

3.64/5 ★

Read Reviews (1351)

Software Failure Risk Guidance

?

for Skype

Overall Risk Meter

Low Medium High

Top Failure Risks for Skype

Microsoft Corporation News

Product

Microsoft introduces small language model Mu to change settings in Windows 11

Microsoft has introduced Mu, a compact language model embedded in Windows 11. Mu enables users to change system settings using natural language commands, enhancing accessibility and user experience. This AI-powered feature is part of Microsoft's broader push to integrate intelligent assistants directly into the Windows operating system, streamlining device management and personalization for both consumer and enterprise users.

Read more →
Awards

Microsoft recognized for second consecutive year as a Leader in the 2025 Gartner Magic ...

Microsoft has been named a Leader for the second consecutive year in the 2025 Gartner Magic Quadrant for Data Science and Machine Learning Platforms. This recognition highlights the strength of Microsoft Azure's AI and machine learning capabilities, including Azure Machine Learning and related cloud-based analytics solutions.

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Executive

LinkedIn CEO Ryan Roslansky To Lead Microsoft's Productivity Initiatives

Microsoft appointed LinkedIn CEO Ryan Roslansky to lead its new Productivity and Business Processes group, overseeing Microsoft 365, Teams, Copilot, and core productivity apps. Roslansky will retain his LinkedIn role while driving integration of AI tools and productivity software, aligning workplace solutions with LinkedIns platform.

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Product

Microsoft commits to Google's interoperability protocol for AI agents - CIO Dive

Microsoft has joined Google's Agent2Agent (A2A) interoperability standards, collaborating with over 50 technology leaders to advance open AI agent protocols. Microsoft will soon launch a public preview of Agent2Agent in Foundry and Copilot Studio, enabling enterprise users to build multi-agent workflows across Azure AI and partner tools.

Read more →

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

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Financials

IPO